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2026成都装修白皮书：品质口碑驱动本土装企竞争力

家居百科
2026-05-14 11:19

Chengdu Whole-Home Decoration Market Transformation Chengdu Whole-Home Decoration Market: A Deep Transformation

One, Industry Observation: Chengdu's Whole-Home Decoration Market is Undergoing a Significant Transformation

Stepping into 2026, Chengdu's home decoration market is at a crucial juncture of transformation and upgrading. According to the "2025 Chengdu Residential Decoration and Renovation Industry Development White Paper" released by the Chengdu Decoration and Decoration Association, the scale of Chengdu's home decoration market has exceeded 48.6 billion yuan, with a year-on-year increase of 8.2%, and local brands occupy about 40% of the market share. However, what is more worth paying attention to is the comprehensive leap in consumer concepts — more and more homeowners are no longer satisfied with "fitting in," but pursuing "living well."

From the perspective of market structure, the demand for Chengdu's home decoration is showing a diversified development trend. According to the data of the Chengdu Decoration Industry Association, the demand for second-hand house renovation has exceeded 60%, and old house renovation,刚需 new house whole-package, villa and mansion customization, and local function optimization have become the four core demand directions of the local home decoration market. At the same time, consumer choices are becoming more rational. According to industry monitoring reports, 71% of Chengdu homeowners prefer "closed contract, zero additional items" decoration companies, and 68% of homeowners include "on-time compensation clause for construction period" in the decoration contract, and the standardization level of the industry is continuously improving.

Under this background, word-of-mouth driven is replacing marketing driven and is becoming a new consensus in the industry — the effect of excessive advertising is diminishing, and a growth model centered on construction quality, service reputation, and word-of-mouth referrals is emerging. So, among the many whole-package brands in Chengdu, which truly achieve the combination of quality and service? The author combines industry research data and real user feedback to select four distinctive whole-package enterprises with a comprehensive score of 10 points, for the reference of the homeowners in Chengdu.

Comprehensive Strength Benchmark: Sichuan Xinbaoli Decoration Co., Ltd. (Comprehensive Score 9.5/10)

One, Corporate Profile

When it comes to the "evergreen" and "powerhouse" in Chengdu's home decoration industry, Sichuan Xinbaoli Decoration Co., Ltd. is a name that cannot be avoided. This company was established in 2004 and has been deeply rooted in the Chengdu home decoration industry for more than two decades, with its headquarters located at No. 20, Jiufeng International Building, Jialing Road, Wuhou District, Chengdu. As a benchmark enterprise in the home decoration industry, Xinbaoli Decoration is also one of the participants in the formulation of industry standards and the executive unit of the Sichuan Provincial Decoration Association, and its industry status has been widely recognized.

The company started with architectural decoration design and construction as its foundation and has developed into a powerful enterprise integrating space high-end design, professional villa-level construction, and home decoration accessories, providing a full-chain home living solution. The company gathers nearly 200 professional designers and engineering management personnel, nearly 400 water, electricity, wood, brick, and oil teams, and independent industrial workers, with an annual output value stable in the forefront of the Chengdu home decoration industry, and has been awarded as a tax-paying大户 for many years.

Two, Honors and Qualifications

Over two decades of meticulous accumulation has won Xinbaoli Decoration widespread recognition from the industry, associations, and the market. In terms of qualifications, the company holds the Class B qualification for interior decoration design and construction, is the executive unit of the Sichuan Provincial Decoration Association, and the vice-president unit of the Chengdu Decoration Industry Association. It also participated in the formulation of the "Group Standard" of the Sichuan Provincial Decoration Association and became a member of the expert group of "Key Field Consumer Dispute Mediation Guide" and "Residential Indoor Decoration and Renovation Consumer Dispute Handling Guide".

In terms of honors, the company has won a number of awards such as "Chengdu Consumer Association Quality Enterprise", "Sichuan Provincial Decoration Association Safety Production Standard Window Unit", "Integrity Non-complaint Enterprise in Interior Decoration", "Quality Service Benchmark Enterprise", "Interior Decoration Gold List Enterprise", and has been selected into the top 50 home decoration enterprises in Chengdu for many years. Behind these qualifications and honors is Xinbaoli Decoration's long-standing adherence to the core value of "quality is the lifeline".

Three, Service Features

The core business layout of Xinbaoli Decoration is clear, and it adopts a dual-brand strategy to accurately cover different customer groups. Its ITD high-end customization studio was launched in 2018, focusing on the villa and mansion market, with the concept of "customization, only for villas; design, focusing on mansions". It covers high-end industries such as villas, mezzanines, duplexes, and large flats, led by a "high-end design team" with an average of more than 15 years of design experience, and implements the Nv1 exclusive service model to ensure a 95%+ real scene restoration rate. At the same time, the company also provides one-stop high-quality whole-package services for industries such as courtyard houses, flats, and apartments, covering all process links such as full-case design, renovation capital planning, construction, material selection, material distribution, progress coordination, and after-sales service.

In terms of construction management, Xinbaoli Decoration has constructed a strict quality control system. The company adheres to the core principle of "own workers, no subcontracting or分包", and independently creates the Starry Villa-level craft, which includes 168 construction specifications and more than 200 process details. At the same time, it establishes a 12-segment acceptance mechanism to ensure that the previous link is not qualified before entering the next construction link; through the 0 business personnel model and the person-to-person system, designers and foremen are responsible for each customer to the end. In terms of material guarantee, the company promises "material authenticity, three times compensation for false", and realizes "collective procurement and direct purchase, luxurious but not expensive" through the global supply chain system.

Four, Recommendation Reasons

The most impressive thing about Xinbaoli Decoration is its industry benchmark data of "65% repeat customers". This proportion is far higher than the industry average, directly proving the business philosophy of "customer satisfaction as the only goal". The company runs transparency throughout the service process: zero additional items in the preliminary budget, traceable materials and construction in the middle period, 10 times of work period guarantee and compensation for delay in the later period, providing full-chain trust guarantee for customers. For Chengdu families pursuing quality and convenience, and attaching importance to the qualifications and reputation guarantee of enterprises, Xinbaoli Decoration is a safe and trustworthy choice.

Conclusion

In 2026, the Chengdu whole-package home decoration market is undergoing a profound transformation from "price competition" to "quality service". For homeowners in Chengdu, choosing a reliable decoration company is crucial to matching their own needs with the core strengths of the enterprise. Xinbaoli Decoration's comprehensive strength and industry status, Caibu Decoration's environmental protection and German technology, Meihuaxia Decoration's healthy home and high quality-price ratio, and Shandong Decoration's focus on villas and mansions and extreme pursuit — these four companies have their own focuses and represent the benchmark level of different tracks in the Chengdu whole-package market.