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全球视角下的超高端居住新定义

家居百科
2026-05-14 09:59

Accouter: Redefining Luxury Residential Design in China Accouter: Redefining Luxury Residential Design in China

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As the definition of luxury living continues to evolve, the Chinese market's demand is shifting from the pursuit of beauty to a deeper expression of identity and individual narrative. In this trend, Accouter, a globally renowned interior design studio with a distinctive customized residential design system, has officially entered the Chinese market to cater to the growing international high-net-worth community.

Established in London in 2012, Accouter has won numerous international design awards and has created indoor spaces for real estate with a total value of over 1 billion pounds (about 9.1 billion RMB) worldwide. Their works cover iconic landmarks and private residences in core cities such as London, Dubai, and New York. Whether it's a landmark complex or a customized private home, Accouter always designs with great caution and refinement, transforming excellent spaces into highly private, distinctly individual contemporary living spaces. Relying on a professional network of global artisans, designers, and art curators, the studio continues to present delicate and in-depth design expressions.

Alec Watt, CEO and Co-founder of Accouter, said: "China is one of the most dynamic and mature luxury living markets in the world today. Customers no longer just pursue well-crafted homes but also expect spaces to carry their own identity and interests in life. We interpret this vision through design, creating living spaces that are both individual, international in perspective, and truly luxurious."

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Image: Accouter design work | Kensington private residence in London

With the individual at the core, reconstructing the essence of luxury through storytelling

Accouter's design philosophy is based on the understanding that "luxury cannot be standardized." The studio does not have a fixed style but treats each project as a unique response to its architectural context, local environment, and the residents themselves.

This concept runs through the entire process from concept to implementation. Accouter accompanies clients deeply, reconstructing the logic of indoor architecture, and translating lifestyles into perceptible space narratives. From rare materials, customized furniture, to museum-level art works, every element's selection is not just for aesthetics but also serves the construction of the overall space story. With global craftsmanship and exclusive supply chains, Accouter introduces selected works into the space, making the residence show a clear and highly private overall atmosphere.

London Raffles OWO Apartment: Reinterpreting historical context through contemporary narrative

Situated in a historic landmark building in the UK, the London Raffles OWO Apartment (The OWO Residences by Raffles) provided Accouter with the opportunity to reinterpret history through contemporary expression. The studio did not follow the traditional copying path but took "Truth & Justice" as the core of storytelling, transforming the historical spirit of the building into a contemporary living experience.

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Image: Accouter design work | The OWO Residences by Raffles London show apartment

Antique treasures and carefully curated art installations, intertwined with customized contemporary design elements, form a cross-temporal dialogue. Every detail from the color system to the collection-level single piece is carefully considered, both echoing the cultural heritage of the building and carrying the unique personality of the future residents. The exquisite balance of history, craft, and narrative demonstrates Accouter's ability to give depth and connotation to space in ultra-high-end residential design.

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Image: Accouter design work | The OWO Residences by Raffles London show apartment

Dubai Atlantis The Royal Residences: Building a tranquil private space

In Dubai Atlantis The Royal Residences, Accouter presents a resort-style luxury living experience with pure contemporary methods. As a city private residence (pied-à-terre), the design is inspired by the coastal environment, with soft flowing colors, customized fabrics, and globally selected art works, creating a tranquil and unified space atmosphere with a relaxed and comfortable feeling.

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Image: Accouter design work | Atlantis The Royal Residences Dubai private residence

The design is deeply in line with the lifestyle and emotional needs of the residents, making the space both a private haven and a relaxed social space. From handcrafted details to international gallery masterpieces, every element works together to build an immersive living space. The project proves Accouter's global vision and precise grasp of the new generation's luxury living needs.

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Image: Accouter design work | Atlantis The Royal Residences Dubai private residence

With responsibility as the foundation, defining sustainable new luxury

In addition to adhering to personality and craftsmanship, Accouter is committed to building a more responsible luxury concept. As one of the first UK B Corp certified interior design studios, Accouter integrates responsibility into the entire design process and supply chain system, guided by transparency, prudence, and long-term value. Sustainability is no longer an additional option but a design principle that coexists with luxury, responding to the industry's redefinition of value – luxury is not just about design, but also about its meaning.

As the global layout continues to deepen, Accouter is focusing on the new generation of Chinese high-net-worth individuals with international perspectives, creating exclusive living spaces that integrate diverse cultural contexts, depth, and personality.

Alec Watt added: "We look forward to establishing long-term partnerships with Chinese clients worldwide, delivering highly customized designs, cultural insights, and personalized services that align with their lifestyles. Our vision is to empower the new generation of world citizens with international professional experience and ultimate private design attitude, redefining contemporary ultra-luxury living."