“慕思金管家：三管齐下，重塑家居服务金标准”
Muyu's Gold Guardian Service: Revolutionizing the Home Industry In the Home Industry's "Stock Age": Muyu's Gold Guardian Service Revolutionizes the Industry
In the current "stock age" of the home industry, user consumption thresholds have significantly increased. The simple "cost-performance" is a thing of the past, and full-process experience, emotional resonance, and personalized services have become the key to success. As a leader in the healthy sleep field, Muyu deeply understands this, and its core strategic weapon, the Gold Guardian service, completed a stunning systematic upgrade at the 2025 618 event.
Figure: The scene of Muyu's "618 World Dust Mite Day and 2025 Gold Guardian Service Launch Event"
The First Arrow: Guinness World Records Crowned, Defining the "Gold Standard" of Dust Mite Removal
Muyu's dust mite removal capabilities have long been recognized in the industry, but how to promote this recognition to a global level? The answer is an精心策划的 extreme challenge.
On June 5, 2025, Muyu Gold Guardian, in partnership with Guinness World Records™, launched the "Most People Simultaneously Removing Dust Mites from Mattresses Online and Offline" challenge. This challenge was far from a simple marketing show:
Hard-core strength test:
474 challengers completed the full process of "deep dust mite removal" on the mattress within a strict 15-minute time limit. This not only requires individuals to master Muyu's unique "six-level purification system," but also puts extreme demands on cross-regional team collaboration, precise scheduling, and quality control.
Systematic capability endorsement:
The key to the success of the challenge lies in Muyu's solid service foundation built over 20 years - covering 500 cities, more than 3,000 certified technicians, 800,000 service experiences per year, and a net recommendation value of 89%. This is supported by the "Enterprise Standard for Home Deep Cleaning Service," a big data platform, and digital management.
Symbolic significance sublimation:
The achievement of the Guinness World Record is Muyu's declaration that the "Gold Standard" for dust mite removal has reached the global level. It marks the transition of Chinese domestic services from "basic cleaning" to "health protection" and from "family guardian" to "global industry benchmark." As Muyu Group Vice Chairman and President Yao Jiqing said, this is the concentrated display of "China's brand service power," aiming to "reshape user experience and promote the progress of the entire industry."
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