Haotaitai's Mom Safe Stove: Redefining Kitchen Safety Haotaitai's Mom Safe Stove: Redefining Kitchen Safety
In the traditional kitchen appliance marketing battlefield, due to its intuitive smoke extraction effect, consumers have a direct demand for "high suction" and "low noise". The intense competition among brands over smoke machine performance parameters has kept the smoke extractor in the spotlight.
In contrast, the gas stove has long been in a "supporting role". The industry generally focuses on the size of the flame and thermal efficiency as core selling points, but rarely delves into the safety experience of the gas stove, which is truly a core value concerning users' lives and property.
However, there is a brand that is trying to change this status quo.
In January 2025, Haotaitai, a national brand with nearly 30 years of experience in the kitchen appliance market, took "Mom Safe Stove" as a strategic fulcrum and clearly proposed the goal of becoming a "leading brand in safe stoves". It innovatively constructs a "three-in-one protection system of product safety, usage safety, and psychological peace of mind", and redefines the kitchen safety boundary through 12 safety functions.
This move has inevitably sparked industry thinking: why does Haotaitai choose to focus on "safety" in the breakthrough process of the stove category? What market opportunities will the "Mom Safe Stove" respond to deeply?
For a long time, the safety pain points of gas stoves have been underestimated by the market, but they directly hit the needs of two core groups of people - the aging population and female cooks.
“Can the elderly cook safely alone?” “What if I forget to turn off the fire when I go out temporarily and get scared later?” “Can I watch TV while cooking soup and stew?” These common daily scenarios are the real difficulties faced by most elderly people. Traditional stoves lack active safety protection mechanisms, and potential hazards such as forgetting to turn off the fire, dry burning, overflow, and scorching threaten home safety at any time.
These problems are not isolated cases but the norm in many families. Especially in the context of an aging society, the rise of the silver economy provides a clear direction for the upgrade of gas stove safety.
According to the latest data from the National Bureau of Statistics in 2024, by the end of 2024, the elderly population over 60 years old in China reached 298 million, accounting for 21.2% of the total population, an increase of about 2 million from 2023.
Traditional stove designs often do not consider the operational habits of the elderly, such as complex operation procedures and high-temperature contact risks. However, Haotaitai's "Mom Safe Stove" solves this pain point through multiple technological innovations.
For example, the patented technology ZL2016 1 1225843.7 (a kind of anti-dry burning stove combustion device) monitors the temperature of the pot through a temperature sensor in real time. When the temperature ≥290℃ (the value may fluctuate slightly due to different usage environments), it automatically cuts off the gas and extinguishes the fire to avoid the risk of dry burning.
Although the anti-dry burning function of gas stove appliances has appeared for many years, most anti-dry burning stoves on the market today only have the function of single oven head anti-dry burning. Haotaitai's Mom Safe Stove H108, with its innovative dual oven anti-dry burning function and patented temperature sensor, can effectively ensure the safety of users during use.
Especially for the elderly who are prone to forgetfulness, whether they use the left or right oven head to cook, it can automatically cut off the gas and extinguish the fire to prevent dry burning, giving users more considerate protection. This innovative design has physically realized "reliance on the elderly" and has become a key link in aging-friendly transformation. Haotaitai has also introduced safe stove appliances through measures such as replacement and renovation of old houses, and has injected technical impetus into aging-friendly communities.
Data shows that Chinese women dominate family cooking, with housework hours about 2.5-3 times that of men. For female users, reducing labor intensity and meeting the needs of the "she economy" is in line with the demand for convenient and efficient life. Haotaitai's Mom Safe Stove is equipped with a聚能隔热炉架 and a super long timing function of 1-180 minutes, allowing stewed dishes to be cooked without human supervision, freeing up users' hands.
Haotaitai conveys the brand's deep empathy for the "mom role" through humanized design - as Haotaitai's product proposition states: "Mom Safe Stove, Made for Mums".
From aging-friendly to she economy, Haotaitai's "Mom Safe Stove" accurately taps into two consumer trends, endowing gas stoves with deeper value through technological innovation. This is not only a response to market needs but also a practice of social responsibility - allowing every user, especially the elderly and women, to feel the warmth of technology in the kitchen.
With the popularization of artificial intelligence technology, the kitchen appliance industry is transforming from "function stacking" to "intelligent interaction". Haotaitai's flagship "Mom Safe Stove" H201, H202 series is a representative of this trend.
Equipped with AI intelligent cooking algorithms and patented high-precision temperature sensors, these products have made a leap from "passive response" to "active prediction". They can not only automatically adjust the flame and control the temperature but also match the best flame for stir-frying or stewing with AI algorithms, avoiding scorching or insufficient flame. Users can also remotely turn off and monitor (such as temperature, gear, time, etc.) through the phone app to achieve all-day security protection. In addition, Haotaitai's smart safety gas stove is built-in with more than 300 master-level recipes, which can guide users to operate through voice instructions, achieving intelligent recipe联动.
These functions are made possible by Haotaitai's 8 years of research and development investment. Its R&D team has overcome the technical barriers of high-precision temperature perception and AI algorithm integration, ultimately forming 6 core patents, setting a technical benchmark for the industry.
In our view, intelligence is not only technological upgrading but also a revolution in user experience. Haotaitai uses AI technology to upgrade the safe gas stove from a "cooking tool" to a "smart partner", not only reducing the cooking threshold but also making the cooking process a bond for family interaction.
In the context of the kitchen appliance industry entering a period of stock competition, the market positioning of gas stoves is quietly changing. In 2024, according to data from AVIC Cloud Network, the retail sales of gas stoves increased by 16%, and further increased to 13% in the first quarter of 2025. This growth is driven by both national policy promotion and the upgrade of consumer needs.
Firstly, the new national subsidy policy and the update of industry standards are forcing industrial upgrading.
Starting from September 2024, the new round of national "replacement of old with new" policy has been implemented, encouraging the elimination of low-efficiency and high-hazard old stove appliances. In addition, the update of industry standards, such as thermal efficiency and safety protection level, has accelerated the elimination of small and medium-sized enterprises, promoting the concentration of leading brands.
Secondly, the turning point of the gas stove replacement cycle has arrived, matching the "replacement of old with new" policy.
Compared with the smoke extractor, the replacement threshold of the gas stove is lower, and the replacement is more convenient, so users are more inclined to replace it separately. Moreover, the average service life of traditional gas stoves is 8-10 years, and many old kitchen stove appliances have indeed reached the time for replacement. According to AVIC Cloud Network's forecast, gas stoves will enter the peak period of replacement and renewal from 2024 to 2026, with growth potential higher than that of smoke extractors. With the national "replacement of old with new" subsidy policy, consumers are more willing to choose new products with safety and energy-saving characteristics.
Therefore, with the resonance of policies and needs, it can be predicted that intelligent, efficient, and safe gas stoves are continuously highlighting their "core value".
Haotaitai's "Mom Safe Stove", with its AI intelligent cooking algorithm, high-precision temperature sensor, dual oven anti-dry burning technology, 12 safety protection functions, and first-class energy efficiency certification, not only meets the needs of Chinese cooking for fierce stir-frying but also conforms to the new standards for efficient and energy-saving products of the state. It also sets a new example for the reshaping of the stove category with technological innovation.
The breakthrough of Haotaitai's "Mom Safe Stove" goes beyond product innovation. Its essence lies in taking a profound insight into the core needs of the population as the starting point, relying on safety, connecting the era topics of silver economy and she economy, leveraging AI technology to reconstruct the user experience, and taking advantage of policy wind to achieve market positioning.
"Mom Safe Stove, Made for Mums" makes the elderly cook without worries and makes beginners fall in love with the kitchen. This path of integrating technological warmth and humanistic care is a model case of "new productive forces" in the kitchen appliance field.
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