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Natuzzi义乌新店启幕，共筑和谐未来

家居百科
2025-04-18 18:17

Natuzzi Italia's New Store in Yiwu: Harmony and Aesthetics Natuzzi Italia's 7 New Series Debuts at 2025 Milan Design Week and New Store in Yiwu

In April 2025, at the 2025 Milan Design Week, Natuzzi Italia's 7 major new product series returned with honors, while in the Chinese market, the brand's new heavyweight store opened in Yiwu International Home City, Zhejiang. This new store opening ceremony themed "Harmony Renewal, Joyous Future" gathered celebrity guests, local designers, and brand executives to collectively embark on a journey of "Rooted in Harmony" that focuses on natural aesthetics and harmonious living.

New Store, Serene Chapter

Natuzzi Italia, an elite home brand from the Puglia region of Italy, has always been inspired by the Mediterranean lifestyle, perfectly blending the Italian craftsmanship spirit with modern living. The grand opening of the Yiwu International Home City store brings a harmonious home filled with Italian aesthetics and humanistic care to the high-end home market in Yiwu, inviting consumers to join the exploration of harmony for the future.

The new store layout continues the Quiet Luxury style, with the newly opened "Natuzzi Italia Yiwu Flagship Store" echoing the brand's flagship store on Duri Street in Milan. The vibrant Italian style and Puglian elements are intertwined, with the texture of natural stone and wood colliding, and the latest furniture and soft furnishings adding a touch of elegance. In this fluid space, classic aesthetics and modern technology blend together, perfectly interpreting the meaning of natural harmony.

Rooted in Harmony: A Journey into the Essence

NATUZZI China General Manager Wang Yong mentioned that at the Milan Design Week, Natuzzi Italia used the visual symbol "Radice" (root) to perfectly integrate the brand's 66-year history and future vision. This new visual symbol has also been incorporated into the new store concept, with the brand drawing inspiration from the land of Puglia and infusing the Mediterranean sun and human warmth into the design, creating a home experience that combines tradition and modernity.

Rooting in Life, Growing Upward

On the opening day, renowned actress Lou Yixiao, as a loyal user of Natuzzi Italia, also shared her home story at the event. As a lover of life and an aesthetic practitioner, her new home has been named "Growing" by the designer, inspired by a tree that keeps growing. Each level of the design represents a period of time and memory in her life. The designer uses the concept of "root" to connect Lou Yixiao's growth experience, linking the past, present, and future in this new home, and the inspiration for the new home meets Natuzzi Italia's "Rooted in Harmony" in 2025.

Rooted in Harmony: A Commitment to the Future

"Rooted in Harmony" is not only Natuzzi Italia's design philosophy but also the brand's commitment to the future. By designing to trace the origins of the brand, it also looks to the future, combining the Italian craftsmanship spirit with modern living. Just like the design theme "Growing" of Lou Yixiao's new home, it roots in tradition and embraces the future.

Harmony in Future Spaces

At the just-concluded 2025 Milan Design Week, Natuzzi Italia showcased its重磅之作——NATUZZI Dubai "Harmony Residence" brand residential project, which fully reflects Natuzzi Italia's commitment to creating spaces that inspire, enhance quality, and enrich daily life. A large amount of wood facades and colorful elements with a Mediterranean sunny atmosphere are used, making the space closer to people. The Duri flagship store also draws inspiration from this project, integrating its unique architectural concept into the design of the flagship store, presenting a new "Harmony Home" space narrative, and showcasing the carefully planned 7 selected series.

Creating Emotional Connections

Natuzzi Italia creates immersive experiences for customers with products that both inherit the brand gene and have contemporary aesthetic power, displaying the brand's signature elegance and comfort in every space design, leading customers on a journey of design and aesthetic resonance, and allowing customers to deeply resonate with the brand's definition of "home." Ms. Lin Caiying, the brand manager of Natuzzi Italia, shared, "Our goal is to create emotional connections through design." This emotional design resonates harmoniously with Chinese consumers' emphasis on the artistic experience of life. In the future, Natuzzi Italia will continue to expand its influence in Yiwu and surrounding areas through localization strategies and diverse designer collaborations, introducing more top Chinese designers and new talents to participate in residential projects.

Yiwu, as an international trading city, has attracted global attention with its open and inclusive attitude. Natuzzi Italia chose to open a new store in Yiwu because of the huge market potential and consumers' pursuit of high-quality lifestyles. The opening of the Natuzzi Italia store in Yiwu is not only an important milestone for NATUZZI's deepening of the Chinese market but also brings this "Rooted in Harmony" harmony aesthetics and craftsmanship spirit to more Chinese consumers, making it a spiritual sanctuary for every quality life seeker.