井冈山启航，探日丰卫浴品牌底蕴
日丰卫浴：从体育精神到非遗传承，品牌价值探索
“从体育精神到非遗传承，再到红色景区公益焕新，品牌的价值思考，藏在它持续做出的选择里。”
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On October 26th, Rongfeng Bathroom Products' "Passing the Torch, Higher Cleanliness" public toilet renovation project in the Longshan area of Jinggangshan Scenic Area was held at Longshan Academy in Jiangxi Province. From improving public services in red scenic areas to the brand's continuous exploration in sports and culture, these seemingly different actions are outlining the brand value exploration beyond Rongfeng Bathroom Products' products.
【壹】
为什么是井冈山？
Public welfare needs to find a connection point with professional capabilities
This public welfare renovation project in Jinggangshan responds to a very realistic problem. Jinggangshan has a high humidity and rainfall, and the winter is cold. The public toilets in the scenic area face the pressure of high-frequency use. The durability, cleaning maintenance, and long-term operation of the facilities have different requirements from ordinary family spaces. For the scenic area, the toilet facilities are related to the actual experience of tourists and also to the efficiency of daily operations of staff.
Rongfeng Bathroom Products' participation in this project is not just product donation, but also the application of ultra-durable bathroom product solutions to real public scenes, combined with the environmental and usage needs of the scenic area.
...
【贰】
从体育精神到非遗传承，品牌温度不止一种表达
If we only focus on Jinggangshan, we see the positive side of Rongfeng Bathroom Products in public welfare participation.
But if we broaden our perspective, we will find that Rongfeng Bathroom Products has explored different fields in recent years, which also provides another perspective to understand this brand.
In the sports field, Rongfeng Bathroom Products has cooperated with female football players such as Limengwen, connecting the brand with the spirit of sports: perseverance, resilience, and overcoming difficulties. This persistence in the face of difficulties, resilience under pressure, and the courage to break through for the goal resonate with every person who works hard and does things seriously.
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【叁】
公益不止于改造，更要留下长久的价值
Returning to the renovation project in Jinggangshan, there is another detail worth paying attention to: the value of the public welfare project ultimately needs to be tested by the people who use it.
For red scenic areas, public toilets must meet the needs of tourists' use and adapt to complex natural environments and the reality of long-term operation. Whether the facilities are durable, whether cleaning maintenance is convenient, and whether subsequent use is stable, these issues will not disappear because the event is over.
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【肆】
品牌越难走，越要回答“为什么出发”
In the interview, Rongfeng Bathroom Products General Manager Zhu Peicheng did not avoid the real pressure of the current market environment.
In the context of market contraction and increasing difficulty in brand building, the enterprise not only has to face business pressure, but also must think about how to find new development space in the changing environment. A company's public welfare action cannot be separated from its real environment.
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【伍】
让品牌价值，在长期行动中沉淀
Understanding a bathroom brand often starts with products, technology, quality, and service. Further observation of its practice in sports, culture, and public welfare can help us understand how this enterprise views its relationship with consumers and society.
...
Good brands not only create product value but also create social value. And the brand's初心, ultimately needs to be answered by real actions.
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