Guojia Furniture 2026 Q3 Financial Report and Product Launches

On October 27th, Guojia Furniture (603816.SH) released its financial report for the third quarter of 2026. For the first three quarters, the company achieved a revenue of 14.728 billion yuan and a net profit attributable to shareholders of 1.387 billion yuan. Amidst the adjustment and differentiation of the domestic large consumption sector, Guojia Furniture maintained steady development with a solid business foundation.
Looking at the performance on a quarterly basis, Guojia Furniture achieved a revenue of 4.853 billion yuan and a net profit attributable to shareholders of 0.461 billion yuan in the third quarter. Facing multiple external pressures such as exchange rate fluctuations, the company's product gross margin rose to 32.33%, and the net profit margin reached 9.50%, an increase of approximately 0.98 and 0.63 percentage points respectively compared to the second quarter. The improvement in profitability indicators was attributed to the continuous implementation of the company's lean operation system: through the digitalization, intelligence, and management transformation of the entire value chain, the company's cost control and profitability optimization capabilities have steadily released.
While reinforcing profitability with lean operations, Guojia Furniture continuously increases its research and development investment to build long-term product competitiveness. In the first three quarters of 2026, Guojia Furniture's R&D expenses reached 399 million yuan, a year-on-year increase of nearly 30%, with R&D resources primarily allocated to vertical technology fields such as functional iron frames, intelligent electrical controls, and new sleep materials.
The sustained investment in R&D has provided strong support for Guojia's high-quality supply. In the first three quarters of 2026, Guojia launched several key flagship products. In the electric functional sofa category, the new generation electric functional sofa represented by the Songguo JD.6018 broke the limitation of fixed support points in traditional functional sofas. The new product, equipped with the "dynamic pursuit lumbar support system" and K-TRON® Space α comfortable zero-gravity functional frame, provides precise support for the waist, back, buttocks, and legs during sitting and lying down transitions. At the same time, the Songguo sofa integrates aesthetics into the underlying product design, offering a seven-color matrix with 4 leather colors and 3 fabric colors for consumers to choose from, providing more personalized and diverse color and style options.
In the mattress field, Guojia Furniture launched the 3D Full Support X5 mattress. Based on the 200 million+ body shape data of Chinese people, this product achieves the highest increase in support by 82% through precise partitioning support of the five force-bearing areas of the head, neck, shoulders, back, waist, buttocks, and legs. According to tests, the deep sleep duration increased by 44.5 minutes, and the deep sleep ratio increased by 41.8%. Data shows that the single product sales of this mattress reached nearly 10,000 units in less than 3 months after its launch, ranking first in the sales of Guojia's mattress category.
In the current complex market and industry situation, Guojia Furniture will continue to maintain a firm long-term strategic direction and positioning, continuously deepening the "retail transformation, global deepening, high-quality supply, efficiency-driven" four strategic pillars. Looking forward to 2027, the company is anchored on the business principles of "quality management, structural growth, and capability victory," actively exploring effective scale and high-quality growth, and building competitive advantages for the existing market period in a rhythmic and focused manner.
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