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恒洁“焕新中国行”金秋重启，品质生活新居启航

家居百科
2026-09-29 14:10

Consumer Product Replacement Policy: Enhancing Market Vitality and Quality of Life Consumer Product Replacement Policy: Boosting Market Vitality and Quality of Life

Since the beginning of the year, the Consumer Product Replacement Policy has been continuously releasing market vitality. According to data from the Ministry of Commerce, as of August 30, 2026, the policy has driven related product sales exceeding 1.54 trillion yuan, benefiting over 206 million people. In the first 7 months, the retail sales of high-efficiency home appliances in above-scale units increased by over 30% year-on-year. The synergy between policy and market demand is accelerating the entry of green, smart, and quality-oriented consumption into more households.

With the approach of the Mid-Autumn Festival and National Day consumption peak, the demand for home renewal is further released. Hengjie has once again launched the "Renew China Campaign • Enjoy the Moment" event, themed "Autumn Home Building • Smart Renewal," to meet consumer demand across the country and transform policy benefits into quality renewal experiences that consumers can feel.

Continuously responding to the old-for-new policy, allowing policy benefits to fall into quality life

As the home market enters the stage of stock renewal, "replacement" is shifting from simple replacement of old products to a systematic upgrade around the quality of life. For durable consumer goods like bathrooms, whether the product can improve the real experience, whether the replacement is convenient, and whether the follow-up service is stable, all determine the actual value of renewal.

As an early responder to the old-for-new policy, Hengjie has been selected as a national Ministry of Commerce designated unit for old-for-new replacement for three consecutive years and as the only representative of the bathroom industry selected as a benchmark enterprise for old-for-new replacement by Xinhua News Agency for three consecutive years. In recent years, Hengjie has extended its policy response to products, channels, services, and consumer experiences through the "Renew China Campaign," providing a more comprehensive solution for bathroom renewal in different families through multi-dimensional capabilities such as government subsidies, quality products, professional services, and long-term warranties.

With more than 3,000 stores to meet the renewal needs of different regions, Hengjie connects policy resources with the brand renewal system, allowing consumers to get support from product selection to space upgrade at their doorstep. This autumn campaign, based on policy support, adds brand rights and service resources, meets consumer demand through renewal subsidies, preferential products, and other ways, and coordinates products, channels, and services to reduce the comprehensive threshold for family quality upgrade.

From being an early responder to the national old-for-new action to continuously obtaining authoritative recognition, Hengjie is transforming policy opportunities into long-term capability construction. Policy releases demand, and enterprises improve supply, jointly promoting the continuous improvement of living experience.

Product and experience synergy, allowing quality renewal to take root in daily life

As consumption enters a more rational stage, families' demand for bathroom products is moving from single function to a comprehensive experience of comfort, health, convenience, and spatial aesthetics. Around high-frequency life scenarios such as intelligent toilet use, comfortable bathing, and storage and beauty, Hengjie, with its innovative products with multiple "global first" technologies, brings technology into daily use.

For example, in terms of intelligent toilet use, Hengjie's intelligent R9, equipped with 3D comfortable washing technology, AI intelligent guidance cleaning, and high-efficiency whole-area drying, brings consumers a spa-level comfortable toilet experience from cleaning, drying to daily use. The intelligent N8S adopts industry innovative non-water tank ultra-thin bracket and innovative wall drainage 0-pressure silent flush technology, improving the flushing experience while further releasing the possibilities of bathroom space design.

For the bathing scenario, Hengjie's T series showerhead, with the Hengjie Changle® system, focuses on "making water more comfortable, turning off water more smoothly, and cleaning more thoroughly," to improve the quality of bathing. It balances comfort experience and daily easy maintenance.

Around the storage and beauty needs of the bathroom, Hengjie's 5A healthy bathroom cabinet constructs quality standards from five dimensions: moisture-proof health, antibacterial health, breathing health, storage health, and safety health. It presents new space aesthetics with pure lines and neutral tones. With storage and beauty mirror lights, daily use and makeup become more convenient, improving the use experience of the bathroom space between function and design.

Beyond products, Hengjie also continuously expands consumer perception of quality life. The world's first Hengjie mobile full-bathroom experience space has entered city landmarks and public spaces, and music, city culture and tourism, and sports have become new entry points for Hengjie to communicate with consumers.

On September 26, Hengjie will also cooperate with Beijing Jingdong MALL for a super product month and invite all-around singer-songwriter and actor Peng Chuyu to be the "store manager for a day." Relying on the immersive scene experience of Jingdong MALL and Hengjie's bathroom products, music interaction and product experience will be carried out in the same space, allowing consumers to recognize, compare, and experience products in real home scenarios. This also becomes another landing of "Enjoy the Moment" connecting urban life and family renewal.

System strength lays a foundation, allowing quality upgrade to be worry-free all the way

A family renewal is never just about choosing a product. From research and manufacturing, quality delivery, to disassembly, installation, after-sales maintenance, and long-term use, every link together constitutes the final consumer experience.

For nearly 30 years, Hengjie has continuously built world-class digitalized factories, national-level innovation research and development platforms, and ultra-large-scale intelligent warehousing systems, forming systematic support in research and development, manufacturing, supply chain, and quality delivery. While the product is constantly iterating, Hengjie also continuously improves its professional service network covering the whole country, building support for product innovation, quality delivery, and long-term use of the family.

For disassembly, installation, maintenance, and other links, Hengjie extends professional services through "Flash Installation" and "Hengjie Worry-Free Service" systems, and reduces the uncertainty of subsequent use through long-term warranties. From product delivery to long-term use, quality experience extends from "buying the right product" to "using it with peace of mind".

Long-term investment has also continuously converted into market and consumer recognition. In recent years, Hengjie has repeatedly topped the list of "China's Top 500 Brands" in the bathroom industry, won the title of "China's No. 1 Intelligent Toilet Brand," and was recognized as the "No. 1 Brand in Brand Awareness" and "No. 1 Brand in Consumer Love" by authoritative third parties. It has also become the only "2025 National Consumer Leadership Brand" in the industry, winning the Fuming Quality Gold Award Grand Slam in all categories of bathroom products. For the home industry entering the stage of stock renewal, stable product quality, continuous innovation, and professional services covering the entire life cycle of the product are also becoming important bases for consumers to choose brands.

The old-for-new policy continues to release consumer potential, also driving family life from product renewal to quality upgrade. With the "Renew China Campaign" as a carrier, Hengjie continues to integrate product, service, and experience capabilities into the whole process of family renewal, on the one hand, meeting consumer demand released by the policy, and on the other hand, responding to the constantly upgrading life expectations with product innovation and long-term capabilities, so that "choosing quality is choosing life" continues to land in the daily life of more families.