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恒洁“焕新中国行”金秋再启，品质生活智筑新居

家居百科
2026-09-22 22:38

Consumer Product Replacement Policy: Boosting Market and Living Standards Consumer Product Replacement Policy: Boosting Market and Living Standards

Since the beginning of this year, the consumer product replacement policy has been continuously releasing market vitality. According to the Ministry of Commerce, as of August 30th, the cumulative replacement of consumer products in 2026 has driven related product sales exceeding 1.54 trillion yuan, benefiting over 206 million people; in the first 7 months, the retail sales of high-energy-efficient home appliances in above-scale units grew by more than 30%. The policy and market demand have formed a synergy, accelerating the entry of green, intelligent, and quality consumption into more households.

With the arrival of the Mid-Autumn Festival and National Day consumption peaks, the demand for home renovation has further been released. Hangjie has once again launched the "Renovation China Campaign · Enjoy the Moment" activity, with the theme of "Autumn Home Building · Smart Renovation," linking the national market to meet consumer needs and transforming policy dividends into quality renovation experiences that consumers can feel.

Continuously responding to the product replacement policy, letting the policy dividend fall into quality life

As the home market enters the stage of stock updating, "replacement" is moving from simple replacement of old products to a systematic upgrade around living quality. For durable consumer goods like bathroom fixtures, whether the product can improve the real experience, whether the replacement is convenient, and whether the follow-up service is stable, all determine the actual value of the renovation.

As an early responder to the product replacement policy, Hangjie has been selected as a designated unit for the National商务部's product replacement policy for three consecutive years, and as the only representative of the bathroom industry, it has been selected as the benchmark enterprise for the Xinhua News Agency's product replacement policy for three consecutive years. In recent years, Hangjie has extended the policy response further to products, channels, services, and consumer experience through government and enterprise subsidies, quality products, professional services, long-term warranties, and other multidimensional capabilities, providing a more comprehensive solution for the bathroom renovation of different families.

With more than 3,000 stores to meet different regional renovation needs, Hangjie connects policy resources with the brand's renovation system, allowing consumers to receive support from product selection to space upgrade at their doorstep. This autumn campaign, based on policy support, adds brand rights and service resources, meeting consumer needs through renovation subsidies, product discounts, and other ways, and coordinates products, channels, and services to reduce the comprehensive threshold for family quality upgrade.

From being an early responder to the national product replacement action to continuously obtaining recognition from authoritative institutions, Hangjie is transforming policy opportunities into long-term capability construction. The policy releases demand, and the enterprise enhances supply, jointly promoting the continuous improvement of living experience.

Product and experience synergy, letting quality renovation root in daily life

As consumption enters a more rational stage, the demand for bathroom products by families has shifted from single function to a comprehensive experience of comfort, health, convenience, and spatial aesthetics. Around high-frequency life scenarios such as intelligent toilet use, comfortable bathing, and storage and cosmetics, Hangjie innovates with multiple "global first" technologies, bringing technology into daily use.

For example, Hangjie's smart R9, equipped with 3D comfortable cleaning technology, AI intelligent guidance cleaning, and efficient whole-domain drying, and over 100 innovative patents, brings consumers a spa-grade comfortable toilet experience from cleaning to daily use. The smart N8S adopts the industry's innovative non-tank ultra-thin bracket and innovative wall drainage 0-pressure static flush technology, further improving the flushing experience while also releasing the potential of bathroom space design.

For the bathing scenario, Hangjie's T series showerhead, with the Hangjie Changle® system, improves the quality of bathing experience around the three core experiences of "letting the water more comfortable, turning off the water more convenient, and cleaning more thoroughly," balancing comfort experience and daily easy maintenance.

Around the needs of bathroom storage and cosmetics, Hangjie's 5A healthy bathroom cabinet builds quality standards from five dimensions: moisture-proof health, antibacterial health, breathing health, storage health, and safety health. It presents new space aesthetics with pure lines and neutral tones. Through diverse storage and beauty mirror lighting, daily use and dressing up become more convenient, enhancing the use experience of the bathroom space between function and design.

Besides products, Hangjie also continuously expands the scenarios where consumers perceive quality life. The world's first Hangjie mobile full-bathroom experience space has entered city landmarks and public spaces, and life scenarios such as music, urban culture and tourism, and sports have become new entry points for Hangjie to communicate with consumers.

On September 26th, Hangjie will also cooperate with Beijing Jingdong MALL for an ultra-product month and invite all-round singer-songwriter and actor Peng Chuyu to serve as "a day store manager." Relying on the immersive scene experience of Jingdong MALL and Hangjie's bathroom products, music interaction and product experience will be carried out in the same space, allowing consumers to recognize, compare, and experience products in a real home environment. This also becomes another landing of "Enjoy the Moment" connecting urban life and family renovation.

System strength foundation, letting quality upgrade worry-free

A family renovation is never just about selecting a product. From research and manufacturing, quality delivery, to dismantling, installation, after-sales maintenance, and long-term use, each link constitutes the final consumer experience.

In the past 30 years, Hangjie has continuously built world-class digitalized factories, national-level innovation research and development platforms, and ultra-large-scale intelligent warehousing systems, forming systematic support in research and development, manufacturing, supply chain, and quality delivery. As the product continues to iterate, Hangjie also continuously improves the professional service network covering the whole country, providing support for product innovation, quality delivery, and long-term use of families.

For dismantling, installation, and maintenance, Hangjie extends professional services through systems such as "Flash Installation" and "Hangjie Unworry Service," and reduces the uncertainty of subsequent use through long-term warranties. From product delivery to long-term use, quality experience extends from "buying the right product" to "using it worry-free."

Long-term investment has also continuously converted into market and consumer recognition. In recent years, Hangjie has repeatedly topped the list of "China's Top 500 Brands" in the bathroom industry, won the title of "China's First Smart Toilet Brand," and been recognized as the "Brand Awareness First Brand" and "Consumer Favorability First Brand" by authoritative third-party organizations; at the same time, it has become the only industry "2025 National Consumer Leading Brand" and won the full range of "Boiling Quality Gold Award." For the home industry entering the stage of stock replacement, stable product quality, continuous innovation capabilities, and professional services covering the entire life cycle of use are also becoming an important basis for consumers to choose brands.

The product replacement policy continues to release consumer potential, also promoting family life from product updates to quality upgrades. With the "Renovation China Campaign" as a carrier, Hangjie continues to integrate product, service, and experience capabilities into the whole process of family renovation. On the one hand, it meets the consumer demand released by the policy, and on the other hand, it responds to the constantly upgrading life expectations with product innovation and long-term capabilities. Letting "Choosing quality is choosing life" land in more families' daily lives.