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东鹏5A砖战略发布：开启人居新境界

家居百科
2026-08-19 14:28

Understanding the 5A Standard in Tile Selection: A Revolution in Quality Understanding the 5A Standard in Tile Selection: A Revolution in Quality

As consumers' expectations for living quality rise, the selection of tiles has evolved from focusing on color, material, and style to a comprehensive consideration of texture, performance, and user experience.

On August 18th, Dongpeng Tiles held a strategic launch event themed "5A New Benchmark, Quality Construction of Good Houses." As the first leading起草 enterprise unit in GB/T 45817-2025 "Consumer Product Quality Grading Ceramic Tiles" (hereinafter referred to as the 5A new national standard), Dongpeng officially launched the 5A strategy and simultaneously introduced a matrix of 68 new 5A texture tiles. At the event, experts in the construction sector, industry association representatives, and home improvement content creators shared insights on the construction of good houses, industry quality upgrades, and consumer material selection. They also presented the product's strength through a variety of performance tests.

01 The Introduction of the 5A New National Standard: A New Benchmark for Tile Quality

In the past, when choosing tiles, people often focused on color, material, and style. However, after moving in, various hidden problems gradually emerged: with children at home, the ground is prone to stains; with frequent movement, wear resistance becomes important; with long-term furniture placement, the product's load-bearing strength is required; after large-area paving, flatness and size accuracy directly affect the overall space effect. "Easy to get beauty, hard to find durability" has become a common problem for the general public in choosing tiles.

At the Dongpeng 5A strategic launch event, the million-level explorer blogger Xiaolicold shared her observations on the current tile consumption trends based on hundreds of real home improvement cases. She mentioned that tiles are no longer just functional materials but have also become an important part of space style. At the same time, consumers are paying more attention to product performance when selecting materials, hoping to balance space texture with daily use and maintenance.

As consumers begin to pay attention to quality needs beyond "high颜值," how to judge whether a tile is truly worth choosing has also become a question the industry needs to answer. Senior Engineer Wei Suiwei, Deputy Architect of China Architecture Standard Design Research Institute, talked about the construction of good houses from the perspective of good housing. High-quality residential buildings not only require good space planning but also depend on high-quality building materials. High-quality building materials need a set of quantifiable, executable, and verifiable standard systems. In other words, whether a tile looks good can be judged by aesthetics; however, whether a tile can be used for a long time requires a clearer quality standard basis. Vice President Gong Wei of the China Building Sanitary Ceramics Association also mentioned that the current phenomenon of consumers "picking tiles with a lantern" reflects their demand for quality certainty.

Against this background, the 5A new national standard was officially released in 2025 and implemented on December 1st of the same year, establishing a three-level quality grading system of 5A, 4A, and 3A. Among them, 5A represents the top level, representing the leading level in the top 5% of the industry. The introduction of the 5A new national standard has given consumers a more clear, quantifiable, and verifiable quality reference for the "good tiles" that were previously more dependent on experience.

02 From a Standard to a Good Tile: How Dongpeng's 5A Strategy is Implemented

For a national standard to truly benefit ordinary families, it needs to complete the full-process transformation from product research and development, large-scale production to terminal services. As the first leading起草 enterprise unit in the 5A new national standard, Dongpeng deeply participated in the standard research, index system construction, and product verification process. Currently, Dongpeng has participated in the formulation of more than 140 international, national, and industry standards, owns four national-level green tile factories, and has established the first industry digitalized QMS quality management system. Relying on years of accumulated research and development, manufacturing, and quality control strength, Dongpeng has first realized the stable and large-scale delivery of 5A products in the industry.

At the meeting, Dongpeng Holdings officially launched the 5A strategy, clearly promoting 5A from industry standards to product standards and further becoming consumer selection standards. At the product level, Dongpeng will carry out special iteration of the 5A production line, continuously expanding the supply scale of 5A level products; at the service level, the national offline terminal network points will complete experience and capability upgrades, build professional 5A consultants and certified laying talent teams, and implement a one-stop "home installation" laying service covering multiple cities, connecting the whole process experience from tile selection to laying delivery for consumers.

This means that for consumers, the professional parameters such as stain resistance, wear resistance, and load-bearing strength that were previously hidden in the detection report can now be converted into real and enjoyable home products and services through Dongpeng's product research and development, terminal selection, and supporting services.

03 From Design to Performance: Dongpeng Responds to New Consumer Needs with 5A Texture Tiles

At this launch event, Dongpeng launched a new 5A texture tile with 68 SKUs, covering six series: Zhen, Shangmu, Yan Cui, Jingshi Stone, Weili Stone, and Solid Color. From the texture of natural stone to the warm expression of wood materials, to soft solid colors, it provides consumers with more diverse style and texture choices.

In terms of product performance, four core processes have been upgraded simultaneously: Time釉3.0 increases glazing to enhance the fineness and softness of the glaze surface; the upgraded formula of True Wood釉 further strengthens the wood grain texture and color effect; Candy釉 presents a soft glow to present delicate texture and improves stain resistance; Velvet 3.0 further improves the product's easy-to-clean performance in addition to the delicate touch. From vision, touch to actual use, Dongpeng hopes to solve not just a single "beauty problem," but to make texture and performance both enter the consumer's selection range.

Ultimately, whether a product is good or not depends on its actual performance. At the launch event, Dongpeng conducted on-site challenges to test the core performance of the product: graffiti test for stain resistance, wire brush friction to simulate daily wear, dumbbell weight test for load-bearing strength, ruler verification for flatness, and roller printing detection instrument to detect process accuracy. Different tests correspond to the core indicators of the 5A standard, turning a group of professional parameters into on-site observable and verifiable product performance.

As consumers' expectations for living spaces move from "beautiful" to "useful, durable, and worry-free," a clearer quality standard is also helping people to re-understand the meaning of a good tile. From the first leading起草 enterprise unit in the 5A new national standard, to the launch of the 5A strategy, to the appearance of a 5A texture tile matrix that matches various home scenarios, Dongpeng is responding to consumers' expectations for a better life with clearer quality standards, making a tile underfoot an important carrier connecting quality standards and a better living environment.