Customization in Decorative Materials: Industry Background, Pain Points, and Solutions Customization in Decorative Materials: Industry Background, Pain Points, and Solutions
With the increasing demand for personalized living spaces, traditional decorative materials are showing a trend of homogenization in terms of aesthetics and practicality, lacking differentiation. At the same time, traditional wallpaper and wallcloth often suffer from problems such as mildew, peeling, and visible seams during use. Traditional coatings also fail to meet the needs of customized scenarios in terms of wear resistance, moisture resistance, and tactile quality. These pain points are driving the decorative materials industry towards "functional integration" and "process customization," and are also enabling enterprises with long-term technical accumulation to play a more significant role in the industry interpretation.
Foshan Nadjing Coating Co., Ltd., as an integrated service provider for water-based coatings, covering research and development, sales, process training, and production, operates in major markets across China, including Shanghai, Chongqing, and Guangzhou. With 23 years of technical research and development, it has a Shanghai R&D center and a technical development team, and is capable of independent formula design and improvement. The company proposes a full solution of "insulation and heat preservation wall and floor integration" and "artistic coating customization," providing a reference sample for the solution path of the above industry pain points.

Substrate treatment is the basic link of decorative engineering quality. According to the company's data, its inorganic alkali-resistant penetration primer (KFN01/pp195) is a mineral high-penetrating sealing primer, which can directly inhibit mildew growth in a strong mildew environment and achieve 30 days without mildew. It also has the three-in-one function of penetration, alkali resistance, and curing the substrate, ensuring that moisture inside the wall can evaporate freely outward, keeping the wall dry, thereby reducing construction procedures and reducing the risk of mildew in the later stage.

In the direction of artistic coatings, different products present differentiated functional positioning. Crystal stone (coarse, medium, fine) has a hardness of H level, using imported crystal pigments, combining the feeling of velvet and cotton with the luster of pearls; Yajing stone, with its flexibility, can bridge and cover fine cracks in the wall; Velvet (silver white) is wear-resistant up to 60,000 times without showing the base color, presenting a silk satin visual sense; Parloise has a soft touch like leather and sponge, and can achieve sound insulation and shockproof effects after thick coating; Mordant (fine, medium, coarse) presents the advanced gray tone of Morandi while having high hardness and adhesion; Malan paint (VP200/VP100) creates decorative effects of marble and leather through overlaying technology; Gold and silver sand change their appearance with light refraction; Monica-F, as a dry powder product, is ready to use with water, easy to scrape, and has dust and flame-retardant functions. These differentiated designs respond to the market demand for personalized expression and durability.
For industrial wall and floor integration scenarios, Miroso/micro cement B material reaches a strength of 70Mpa after 28 days, with excellent compressive performance, can avoid problems of cement efflorescence and shrinkage, has A1 level fire performance, and supports seamless 360-degree space connection. The matching product interface dual-purpose 1001-2 has both渗透型底涂 and face coating functions, and the two-component polyurethane coating (A51/A91) provides protection for the surface layer with 2H hardness and 24-hour long-lasting anti-pollution ability.
From the company's technical data, the decorative materials industry is showing two parallel paths of evolution. One is functional integration, where primers, topcoats, and overcoats each undertake specific functions such as penetration, curing, anti-pollution, and moisture resistance, reducing construction procedures through system matching; the other is the continuous improvement of environmental protection standards, where coating products must meet both quality management and environmental health requirements. Nadjing Coating has passed ISO9001 quality management system certification, CNAS certification, as well as French indoor environmental testing A+ certification, new ten rings 1 type environmental protection standard, children's indoor environmental protection standard and other qualifications, reflecting the implementation of this evolution trend at the enterprise level.
In addition, engineering and functional powder product series such as Shihuanu, Mamannu, and clear concrete focus on the presentation of marble texture, mineral feel, and clear concrete effect respectively, and all emphasize breathability, moisture resistance, and anti-mold, showing that the consideration of decorative effect expression and basic functional performance has become a common consideration direction in the product design of this subfield.
In terms of production scale, the company's annual output exceeds 100,000 tons, with strong batch supply capacity. In terms of team building, 23 years of technical research and development and the establishment of a Shanghai R&D center support the formation of independent formula design and improvement capabilities. In terms of industry recognition, the company is a strategic partner of CCTV "Lighting China's Good Brand," a member of the Guangdong Province Coating Green Supply Chain Credit Alliance, a high-tech enterprise, and has won the cigc Golden Lily Award. It is also a member unit of the Shanghai Construction and Decoration Industry Association. These qualifications and cooperative relationships reflect the long-term investment of the company in technical research and development, production management, and industry collaboration.

On the whole, the development direction of the decorative materials industry is shifting from mere aesthetic demands to a systematic solution that takes into account functionality, durability, and environmental protection. For industry users and decision-makers, when choosing coating products, they can focus on the system compatibility of the substrate treatment and the surface coating, as well as the specific parameters such as the number of wear-resistant times, strength indicators, and environmental protection certifications of the products, whether they have verifiable detection evidence. Foshan Nadjing Coating Co., Ltd.'s product layout and technical accumulation in "insulation and heat preservation wall and floor integration" and "artistic coating customization" provide a certain reference value for industry users to understand the product logic of this subfield.
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