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九牧集团品牌价值突破2175.69亿，科技创新显成效！

家居百科
2026-06-25 23:09

World Brand Congress Highlights JOMOO's Brand Value Growth

On June 24th, the 23rd World Brand Congress, hosted by the World Brand Lab, was held in Beijing. The event featured the grand release of the "Top 500 Most Valuable Brands in China" list, where JOMOO Group's brand value reached a new milestone of over 200 billion yuan for the first time, reaching 217.569 billion yuan, and has maintained the top position in the industry for 16 consecutive years. JOMOO once again joined the ranks of China's leading brands such as Tencent, Huawei, Haier, and China Mobile, showcasing its robust strength and global competitiveness.

JOMOO Group

The theme of this year's World Brand Congress was "Future Brand Management: From Brand Assets to Brand Science," focusing on the logic of brand value reconstruction in the AI and big data wave, and deeply analyzing the long-term growth path of brands in the new era. The conference gathered global top scholars and authoritative experts, including Arthur Laffer, a renowned American economist and former White House economic advisor, Eli Ofek, a professor of marketing at Harvard Business School, Levi多尔, a professor of management and marketing at Yale School of Management, and Xu Jing, a professor of marketing at Peking University Guanghua School of Management, to discuss the new trends in global brand science development.

World Brand Congress Experts

Regarding JOMOO's long-term stable brand growth, Dr. Stephen沃格, President of World Brand Lab and World Brand.AI Academic Committee, and Honorary Professor of Marketing at Oxford University, gave a high evaluation: "I have been deeply engaged in global high-end brand research and continuously tracking the development of industry leading enterprises. For many years, JOMOO has been firmly implementing the core strategy of 'Technology Bathroom, World JOMOO', adhering to brand long-termism, using hard-core technology as a driving force, deeply understanding people's needs for home bathroom consumption, firmly occupying consumers' scientific and technological mind, and successfully building a high-end brand label. JOMOO's growth is not only a leapfrog development of a company, but also represents the overall leap of Chinese brands in the global market."

Innovation in Science and Technology Breaks the Industry Cycle, JOMOO Reconstructs the Logic of Brand Value Growth

The world has already entered an all-dimensional era of scientific and technological competition. The competition of national comprehensive national strength and global corporate track is essentially a competition of core scientific and technological strength and hard-core innovative capability. Looking at the global top scientific and technological pattern, with American benchmark companies as a microcosm, Elon Musk's SpaceX aerospace technology, Jensen Huang's NVIDIA AI computing power, Bill Gates' Microsoft ecosystem technology, in addition to Google, Apple, Amazon and other trillion-dollar market value industry giants, none of them are not deeply cultivating cutting-edge science and technology, adhering to long-term innovation, using hard-core technology to lay a solid foundation for development, and using continuous research and development to build industry barriers, leading the industry with scientific and technological innovation and achieving long-term leading and sustainable growth.

Now the global bathroom industry has fully entered the stage of in-depth competition in the stage of stock-keeping competition, the industry reshuffle accelerates iteration, and the red light of extensive growth is gradually fading. The soft power of brand high-end and the hard-core strength of science and technology have become the key core barriers for bathroom enterprises to cross the industry cycle, hedge business risks, control market discourse power and industry pricing power. JOMOO Group, based on a global perspective and benchmarking the world's top level, closely follows the global trend of scientific and technological change, firmly adheres to the road of high-quality development of scientific and technological innovation, uses technical breakthroughs to empower brand upgrading, uses hard-core research and development to build core advantages, and continues to seize the initiative and lead the industry pattern in the increasingly fierce global market competition.

JOMOO's brand value growth potential continues to explode: in 2016, the brand value was 15.276 billion yuan, in 2021 it broke through 50 billion yuan to reach 50.578 billion yuan, and this year it has crossed the 200 billion yuan mark to 217.569 billion yuan. This exponential growth is not just a simple increase in numbers, but a fundamental innovation in the development model and brand value logic of the enterprise. Especially in 2023, JOMOO officially determined the core strategy of "Technology Bathroom, World JOMOO", promoting the strategic leap of the enterprise from scale manufacturing-driven to science and technology ecological value-leading.

JOMOO

Based on users' needs for healthy, comfortable, and intelligent toiletting, JOMOO continues to land hard-core scientific and technological products, becoming the first in the industry to launch the X70 AI intelligent toilet, the X300 flat intelligent shower, and the SmartS series intelligent bathroom cabinets, etc., and redefine the core value of bathroom products - from basic cleaning function carrier to the core entrance of the whole house intelligent health life, with continuous technical iteration and product innovation, building a solid user brand trust system.

JOMOO

In the research and development end, JOMOO continues to invest in building technical barriers, and has now built a full-chain core technology fortress covering water system intelligent control, silent water-saving energy-saving, human-computer intelligent interaction, and health bathroom perception, forming a sedimentable, reusable, and iterative independent technology asset system. Among them, JOMOO's globally first intelligent toilet flip flushing technology, giving up the traditional jet nozzle flushing structure, equipped with high-precision intelligent motor, flushing noise as low as 38 decibels, innovatively realizing "replacement" with "flushing", achieving ultra-quiet, ultra-powerful flushing, ultra-fresh, and ultra-clean four core advantages, solving the long-standing pain points of industry flushing noise, easy to return, and not thorough cleaning.

Globalization Layout + Multi-brand Matrix, JOMOO Establishes Industry Leadership with Long-termism

Innovation in science and technology empowers product upgrading, and globalization layout and high-end brand matrix are the core support for JOMOO to achieve continuous growth in brand value and enter the global first-class kitchen and bathroom ranks. Based on the differentiated needs of the global market, JOMOO implements a fine-grained global operation strategy of "one country, one policy", and creates localized bathroom space solutions for key overseas markets such as the Middle East, Southeast Asia, and Russia, and at the same time, establishes regional headquarters and high-end brand flagship stores, accurately conveying the value of China's high-end bathroom brand, and comprehensively improving JOMOO's brand penetration rate and market discourse power in the global market.

JOMOO

In terms of brand high-end layout, JOMOO Group has successively acquired the two global top luxury kitchen and bathroom brands of France THG and Germany Poggenpohl, improving the group's multi-brand strategic layout, and promotes the overall high-end dimension of the group's brand matrix through the integration of independent hard-core technology and international top brand assets.

Industry experts analyze that the core winning logic of leading brands that can cross the industry cycle and achieve long-term stable growth is to adhere to long-termism. Especially in today's era when AI technology and large models reshape global brand development, JOMOO has taken the lead in jumping out of the traditional home industry's extensive brand construction model and walked a new path of scientific, systematic, and intelligent brand construction. JOMOO, with scientific and technological innovation as the root, globalization layout as the wing, and long-termism as the color, not only leads the transformation and upgrading of the Chinese bathroom industry, but also provides a reference and replicable model of scientific development for Chinese brands to go out and compete in the global high-end brand market!