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桔家家居：突破低价内卷，打造品质家居新典范

家居百科
2026-06-10 11:54

Quality Over Price in Full House Customization: Jujia Home's Approach

In the current full house customization industry, 499 yuan/㎡ low-price packages are popping up everywhere, and the price war is intensifying. Many brands rely on ultra-low prices to attract customers and grab market share, which has also led the entire industry into a恶性内卷 (恶性竞争) situation.

In the face of industry chaos, Jujia Home has clearly stated: we will not follow the trend of 499 yuan/㎡ low-price products and always take hard-core quality and excellent service as the core, adhering to the brand's original intention.

The popular 499 yuan/㎡ pricing in the market is no longer just a product sale, but a mature marketing model. Brands attract consumers to the store with low-priced cabinets, and then achieve profitability through bundled packages and additional decoration services, while relying on rule-based control of the sales structure. This model mainly targets the刚需简装 (刚需简装群体) group, with very attractive surface prices, but many hidden risks behind.

To maintain low prices and compress costs, some brands will cut corners in core aspects such as materials, production processes, environmental standards, and hardware accessories, resulting in rough workmanship, substandard environmental protection, hidden extra charges, and lack of after-sales service, which ultimately harms consumer rights and interests. This kind of low-price competition not only harms homeowners, but also squeezes the survival space of regular businesses that are committed to making products and providing services, seriously disrupting the normal order of the industry.

Full house customization is a long-term used home item that accompanies the family for more than a decade. Environmental health and durability are the core demands. From a cost perspective, the 499 yuan/㎡ pricing cannot support qualified raw materials, fine craftsmanship, and high environmental protection standards. Jujia Home always sticks to the bottom line of quality, selects high-quality materials, strictly controls production processes, and implements high environmental protection standards, making every set of customized product in reality. This is not only responsible to consumers but also the foundation for the brand to move forward steadily.

Refusing to engage in low-price competition is not to give up the market. In the context of industry reshuffling, the model of simply competing on price has long reached its end. Quality, service, localization, and differentiation are the mainstream trends of customized home furnishings in the future. For this reason, Jujia Home builds an "brand + supply chain" integrated cooperation platform, recruiting high-quality regional factories and franchisees across the country, and working with partners to take a value-based business route. Relying on the localization of production and delivery, transportation costs are cut, further improving cost performance and delivery efficiency.

Relying on the platform advantages, Jujia focuses on three core development directions: Deeply cultivating mid-to-high-end full house customization, focusing on improving residential, large flat residents, and focusing on door, wall, and cabinet integration, full-case design, and exquisite implementation to meet users' pursuit of living quality and overall home decoration effects. Efforts are made in the local market of old house renovation, partial transformation, and home renewal, relying on local teams to achieve accurate measurement, rapid delivery, and timely after-sales service, creating a solid reputation. Implementing transparent customization services, using closed contracts, zero hidden extra charges in quotations, and a complete after-sales system to directly hit consumer pain points. For franchise partners, Jujia provides comprehensive support, covering brand endorsement, exclusive supply chain, standardized operation, and a complete service system. We only choose partners who identify with long-termism, focusing on products and services, and abandon short-term speculative thinking.

The market is sifted by the great waves, and low prices can only bring short-term traffic, while quality can achieve a long-term business. Jujia Home will continue to stick to its original intention, not engaging in price competition, focusing on quality, and doing excellent service, rewarding consumers with good products, empowering franchisees with a complete platform, promoting the return of the value essence of the customized home furnishings industry, and working with all partners to move forward and win the future together.