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自营仓储装库，创新代卖装修房产经纪新路径

家居百科
2026-05-25 16:31

Real Estate Market Transformation: The Rise of Renovation Sales

The real estate market has entered the second half, and traditional brokerage services are shifting from "competing for listings and commissions" to "competing for products, services, and delivery." In this industry change, renovation sales are gradually becoming an important direction for real estate brokerage agencies to explore revenue growth and improve transaction efficiency. By beautifying listings in advance, upgrading products, and packaging scenes, agencies help listings enter the circulation faster and extend from a single matching service to a more valuable asset operation service. However, once truly entering the renovation sales track, many real estate professionals find that it is not as simple as "doing some renovation and taking some photos." Whether the design can be implemented, whether the cost is controllable, whether the delivery is on time, and whether after-sales is guaranteed, all directly affect the project's profits and customer reputation. Especially for real estate brokerage agencies that have just transformed, supply chain capabilities often determine whether renovation sales can truly advance steadily.

Four Key Points That Restrict the Large-scale Implementation of Renovation Sales

Real estate professionals engaging in renovation sales have a clear core goal: quickly create housing products that meet market demand, complete the configuration of main materials, soft decorations, furniture, and appliances at a more reasonable cost, and complete the delivery within a controllable period.

However, in actual operations, several problems often arise: first, the design and delivery are disconnected.

The lack of a professional design system and standardized product solutions often leads to problems such as beautiful renderings but unstable actual effects. Inconsistent styles, mismatched materials, and inadequate on-site execution all affect the final presentation and the conversion of listings.

Second, high supply chain costs and scattered categories.

Categories such as main materials, sanitary ware, furniture, appliances, and soft decorations are scattered, often requiring connections with multiple suppliers. Many intermediary links, low procurement efficiency, and lack of price transparency not only increase communication costs but also compress the profit margin.

Third, the delivery cycle is uncontrollable.

Delays in third-party supply, shortages, and poor coordination between construction and supply can lead to extended construction periods. Once the best sales window is missed, the value of renovation sales that aims to improve transaction efficiency is weakened.

Fourth, after-sales risks are difficult to bear.

Product quality, installation standards, and after-sales response all affect customer experience. If the after-sales system is not perfect, brokerage agencies often need to bear the pressure of customer complaints and reputation risks alone. Therefore, the competition in renovation sales is essentially not a competition of single-point renovation capabilities but a comprehensive competition of "design capabilities, supply chain capabilities, delivery capabilities, and service capabilities."

Building the Foundation for Renovation Sales with Self-operated Storage

To solve the pain points of renovation sales, the key lies in the supply chain; to enhance the certainty of the supply chain, the core lies in the warehousing and delivery system. Zhaokuang Technology has been deeply involved in the residential industry for a long time, focusing on home products, space design, supply chain integration, and digital delivery, and continuously building comprehensive capabilities for real estate transaction scenarios. Relying on its self-operated warehousing center and the full-chain supply chain system, Zhaokuang Technology is providing more efficient and controllable one-stop renovation sales service support for real estate brokerage agencies.

Currently, Zhaokuang has built a warehousing and distribution system covering the Beijing-Tianjin-Hebei region, Northeast China, South China, and other areas. Among them, the Beijing self-operated warehousing center serves as an important hub in the northern market, focusing on product reserves, warehousing management, regional distribution, and after-sales service, forming the basic capabilities to support the rapid implementation of renovation sales business. The four capabilities make renovation sales more controllable and efficient. Direct procurement from the source reduces procurement costs. Zhaokuang connects directly with brand factories and the source of the supply chain, reducing intermediate circulation links, integrating core categories such as main materials, sanitary ware, furniture, appliances, and soft decorations, and providing high-cost-performance product combinations for renovation sales projects, helping cooperative agencies optimize profit margins. Self-operated warehousing improves the efficiency of product matching. Relying on the self-operated warehousing center, Zhaokuang can centrally manage commonly used products, core SKUs, and categories required for projects, providing a more complete product support for renovation sales from hard materials to soft decorations, furniture, and appliances, reducing communication costs and time costs brought by multi-channel procurement. Digital management ensures delivery rhythm. Through digital warehousing management and order collaboration systems, Zhaokuang can dynamically manage inventory, distribution, and installation links, improving supply chain response efficiency, making the project from ordering, inventory, distribution, to installation more rhythmic, and helping real estate brokerage agencies better control the market circulation window period. Strict product selection reduces after-sales risks. The final service of renovation sales is to serve homeowners and home buyers, and product quality and after-sales service directly affect reputation. Zhaokuang selects a strict product system, standardized installation services, and after-sales response mechanisms to alleviate after-sales pressure for cooperative agencies, allowing brokerage agencies to focus more on listing operation and transaction conversion.

Not Just Supply Chain: Zhaokuang Provides Full-chain Renovation Sales Service Support

For real estate brokerage agencies, renovation sales is not just about purchasing products or single-point renovation construction, but a systematic capability that revolves around the value of listings. Zhaokuang, around "AI design + self-operated warehousing + digital management + standardized delivery," provides a full-process support from selection, design, budget, product configuration, construction collaboration, delivery management, to listing linkage sales.

On the front end, Zhaokuang forms space plans that meet the listing positioning and target customer group requirements through AI design and professional design teams, enhancing the display power and attractiveness of listings. In the middle, Zhaokuang helps cooperative agencies control costs and improve configuration efficiency through standardized product combinations and supply chain integration, avoiding profit losses caused by temporary procurement and multiple-party connections. On the back end, Zhaokuang manages project progress, product delivery, installation services, and after-sales response through digital systems and warehousing and distribution systems, gradually upgrading renovation sales from "experience-based business" to "systematic business."

The competition in the real estate brokerage industry is entering a new stage

In the past, real estate professionals compete for listing numbers, customer resources, and commission space; in the future, it is more important whether they can provide value-added services around listings, whether they can improve transaction efficiency through productized capabilities, and whether they can help homeowners optimize asset value. The value of renovation sales is not just "renovating a house," but through design, products, supply chain, and delivery systems, making listings have better display effects, stronger circulation competitiveness, and better asset value space. Zhaokuang Technology, relying on the foundation of self-operated warehousing and matching a digital supply chain system, adding intelligent design and standardized delivery systems, assists industry institutions in exploring business transformation directions and exploring stable and sustainable business development paths.

From May 26th to 27th, in Xingtai, Hebei, Zhaokuang Technology will hold a new housing renovation sales industry exchange event in conjunction with relevant industry institutions. The event will focus on industry sharing around core links such as supply chain implementation, selection negotiation, product creation, and listing linkage sales. The event focuses on practical cases, product systems, and delivery processes, and industry professionals can participate in exchange and discussion based on local actual projects, together to sort out supply chain optimization ideas, and explore the path for improving the operation value of the real estate brokerage industry.