芙拉家居亮相米兰设计周，呈现‘泡泡绮境’特展
Furla Casa Milan Design Week Exhibition
This April, Furla Casa showcased a special exhibition titled "Bubble Up· 泡泡绮境" during the Fuori Salone, the fringe of the Milan Design Week. From April 21st to 26th, the Milano Verticale | UNA Esperienze hotel transformed into an immersive art installation space, creating a vibrant and lively design experience in the urban fabric. With a light and romantic Italian aesthetic, the exhibition offered a dreamlike and unique sensory journey for the audience.
The exhibition followed a thread of light texture, colorful hues, and playful shapes, inviting visitors to break away from the ordinary and explore new lifestyles and spatial experiences. It celebrated Furla Casa's creative vitality, optimistic attitude, and joyful spirit.
Brand Story
Since 1927, Furla has defined Italian simplicity and elegance with quality, creativity, colorful patterns, and playful spirit. In 2023, the brand collaborated with Magnificat to launch the Furla Casa home collection, extending the century-old heritage into the field of interior design. By combining Italian craftsmanship with contemporary aesthetics, the brand's iconic core spirit is infused into the home space.
Under the guidance of CEO Alessio Sghinolfi, Furla Casa reimagines life as a place filled with emotional aesthetics: design becomes an expression of personality, with every detail containing unexpected surprises.
Milan Design Week | Event Presentation and New Collection
In harmony with the "Be the Project" theme of the 2026 Milan Design Week fringe, Furla Casa views design as a living dynamic journey, conveying the spirit of creativity, exploration, and iteration. "Bubble Up· 泡泡绮境" aims to invite people to break free from the mundane: let light into the space, embrace colorful hues, and open up to a new way of experiencing daily life.
In this design philosophy, bubbles are not just an atmosphere but also an artistic metaphor. Lightness is deliberately created as a texture, and the transparent layers are carefully balanced, with a soft volume that seems to float in the space. The material and craftsmanship are blended together to create a unique aesthetic style — under the seemingly simple surface, there is the crystallization of exquisite design and mature craftsmanship.
The entire art installation gradually unfolds an immersive experience, with light and color reshaping the environment and outlining the unique atmosphere and artistic conception of the space. Here, the classic Italian heritage meets contemporary design aesthetics, with materials, finishes, and textures blending together to create a lively, smooth, and inclusive indoor space.
The exhibition also extended to the city center, where Furla Casa created a special art installation at the Furla flagship store on the Milan Cathedral Square, allowing visitors to experience the unique charm of "Bubble Up· 泡泡绮境" up close. The boutique became an extension of the exhibition, bringing the playful and colorful spirit of the collection into the urban streets.
With this initiative, Furla Casa invites visitors to step out of their familiar daily life and explore new ways of experiencing life. The new works and classic designs complement each other, writing a lively dialogue between Italian craftsmanship heritage and contemporary design expression.
The exhibition interprets the contemporary Italian lifestyle concept with color, texture, and exquisite materials — refined elegance with a touch of liveliness and playfulness, boldness with harmony and balance. A vibrant and growing design universe unfolds, endowing space with a light, free, and full-of-life posture through creativity.
Milan Design Week | New Collection Premiere
FURLA IRIDE Armchair
The IRIDE armchair outlines its silhouette with rounded wrapping lines, creating a warm little haven for the home space. The soft and smooth overall shape seems to be naturally shaped by the air, with a texture contrast between the surface and the finish, giving it contemporary interest and a fashionable temperament. It combines sculptural and affable qualities, infusing every space with a lively glow with its delicate and light posture.
FURLA FIORE Bed
The FIORE bed brings a tranquil atmosphere and enveloping comfort to the bedroom. The rounded and soft headboard is like overlapping petals, with a full and rounded outline that unfolds in a beautiful line. The overall proportions are light and balanced, exuding a natural and casual elegance, and the meticulous attention to detail is also evident.
FURLA MOONSTONE Sofa
The MOONSTONE sofa interprets Furla Casa's contemporary vision of life with soft curves, full volume, and comfortable comfort. Its compact and soft form, with rounded arms and a light, floating visual effect, is perfect for both relaxing alone or gathering with others. It shapes a clear personality in simplicity, creating a classic work in daily home life.
"Bubble Up· 泡泡绮境" is an important milestone in Furla Casa's global expansion. In 2026, the brand will open its first global flagship store in Shanghai, presenting the first FURLA CASA Café at the same time; it will also open a new store-in-store in Dubai, further deepening its market layout in the Middle East. Looking to the future, the brand will also launch an outdoor series, extending Furla Casa's aesthetic style beyond indoor spaces. These initiatives will bring the contemporary Italian lifestyle to more cities, offering people new design experiences.
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