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海尔洗衣机3年蜕变：印度市场从观众到主角

家居百科
2026-04-10 10:59

Haier Wins "Best Washing Machine Brand" at NDTV Gadgets360 Awards 2026 Haier Wins "Best Washing Machine Brand" at NDTV Gadgets360 Awards 2026

On March 30th, the results of the India NDTV Gadgets360 Awards 2026 were revealed. Among the international giants in the home appliance industry, Haier Smart Home stood out and won the "Best Washing Machine Brand" award, becoming the only brand to win in the washing machine category.

Three years ago, Haier washing machines were just "viewers" on the sidelines of the competition. But three years later, they have stepped into the spotlight as the "main character." This substantial transformation of Haier washing machines in India is another vivid example of Haier Smart Home's commitment to being a platform-based service-oriented technology and ecology enterprise.

The Gadgets360 Awards, a benchmark annual award in India's consumer technology field, has strict selection criteria, always focusing on product strength, market reputation, and user recognition. In the washing machine category, there is a rule of "single brand only," making the competition particularly fierce. Haier washing machines successfully broke through with their strong product power and won widespread recognition. At the award ceremony, international brands and Indian domestic leading enterprises all clapped and expressed their high recognition of its strength.

Haier washing machines have successfully broken through the strong competition mainly because they have always rooted in the needs of Indian users and have continuously promoted product innovation and iteration. In response to the problems faced by Indian users, such as complicated operation panels and difficulty in use, Haier launched the locally unique F9 series washing machines equipped with a color touch screen, with simple and intuitive operation. The color design also accurately fits the aesthetic preferences of the local market. The innovative "one-button smart wash" function can start the machine by pressing the power button for 3 seconds while it is turned off, instantly matching the best washing program, perfectly adapting to the fast-paced lifestyle of Indian people. Considering the current energy situation in India, Haier launched a 525mm large drum washing machine that not only meets the local users' needs for washing a large amount of clothes at one time but also saves 42% electricity and 39% water compared to ordinary washing machines, fully fitting the core washing and caring needs of Indian users.

With precise satisfaction of user needs, Haier washing machines have not only won the recognition of authoritative institutions but also won the widespread favor of the Indian market. It is reported that in the first quarter of this year, Haier washing machines exceeded their quarterly revenue and profit targets in the Indian market, with both reaching over 100%. In the high-end market, the F9 series washing machines of Haier achieved sales of over 10,000 units in just 75 days after its launch. The F11 washing machine, launched later, continues to increase in volume. The overall sales of the F series drum washing machines have exceeded 35,000 units, with a year-on-year increase of over 70%.

It is worth mentioning that last year, Haier washing machines also won the "Best User Trust Award" awarded by India's MySmartPrice website, becoming the only Chinese brand to win in the washing machine category. From the "viewer" who first participated in the NDTV Gadgets360 Awards three years ago to now winning authoritative awards and becoming the "main character" in the hearts of users, Haier washing machines have proved the global competitiveness of Chinese home appliance brands with their strength and have also set a valuable example for Chinese home appliance companies to go global and deepen the local market.