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红星美凯龙×CIFF上海，8000㎡新零售家具展9月盛大开幕

家居百科
2026-04-09 11:05

Red Star Macallan's New Retail Furniture Journey

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Following the groundbreaking success of the first "New Retail Furniture Pavilion" in 2025, which attracted over 100,000 visitors, CIFF's 58th China Home Furniture Fair (Shanghai) will once again collaborate with红星美凯龙 to create the largest new retail furniture themed area in the country, covering 8,000㎡. It is expected to gather 15 leading brands. This is not only another significant move by红星美凯龙 in the new retail furniture sector, but also a review of the achievements from the pioneering efforts two years ago.

In the second half of 2023, while new retail furniture brands were still searching for确定性 growth points in the online traffic red sea,红星美凯龙 was the first to open its physical stores to these emerging forces, becoming the earliest planner, steadfast advocate, and industry leader.

So far,红星美凯龙 has partnered with over 35 new retail furniture brands, with the total area of new retail furniture in its malls reaching 217,000㎡, a 60% increase from 2024. Just in the first quarter of this year, 9 new brands including 时余、越映、一具一家、麻大师、卡得利、法莎蒂 were introduced. Behind these numbers lies红星美凯龙's forward-looking judgment and continuous deepening of the new retail furniture sector.

First-Store Effect: The First Step for New Retail Furniture Brands to Go Offline

For new retail furniture brands that started online, the choice of the first offline store is crucial.红星美凯龙 has become the top choice for the first offline store for the majority of new retail brands.

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Brands such as朴愫木作、木陌、晨物、枝间 have set up their first stores in Shanghai Huanan Mall;菠萝斑马、时余 have chosen Shanghai Wen Shui Mall;越映、Evita home have set up their first stores in Tianjin No.1 Store; and 卡得利 has entered Wuhan Hanyang Mall... Over 13 new retail brands have opened their first offline stores in红星美凯龙. The nationwide mall network, mature operation system, and high-net-worth customers make红星美凯龙 the most reliable starting point for new retail brands to go from 0 to 1.

Scale Effect: From "First Store" to "Main Battlefront" Transition

The first store is just the beginning. The true test of channel value is whether a brand can achieve a transition from "single-point trial" to "scaled layout" on the platform.红星美凯龙 not only achieved this, but also became the "first strategic channel" for new retail brands.

At the city level, Shanghai, Beijing, and Tianjin have become the three largest highlands for new retail furniture brands to enter, with a total operating area of nearly 60,000㎡ and more than 40 brands and 80 stores.

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At the brand level, leading new retail brands have made红星美凯龙 the absolute main battlefield for offline layout: 源氏木语 has entered 178 stores in红星美凯龙, accounting for 11.86% of its entire channel, ranking first as the main strategic channel;朴愫木作's overall channel proportion is as high as 50%;出乎生活's proportion is 35%;巢趣 has reached 80%. From "first store" to "scale", from single brand to city cluster,红星美凯龙 has completed the transition from pioneer to leader in two years.

Role Model Effect: The Largest Stores as Flagship Concentration

红星美凯龙 is not only the first choice for new retail brands to start and the main battlefield for scaled layout, but also the concentration of brand flagship stores and benchmark stores.

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Brands such as 源氏木语、出乎生活、朴愫木作、巢趣、晨物、菠萝斑马、帕沙曼、水墨兰亭 have set up their largest stores in红星美凯龙. These "national largest" stores confirm红星美凯龙's irreplaceability in terms of location, customer flow, and operational capabilities. The fact that brands are willing to put their largest stores and best resources in红星美凯龙 is a testament to the highest recognition of the platform value.

Accelerating in 2026: 10 Double-Selection Sessions, 20 New Retail Furniture Pavilions, 300,000㎡ Target

In 2026,红星美凯龙 continues to intensify its efforts in the new retail furniture sector, with clear goals: the total area of new retail furniture will exceed 300,000㎡ and 20 new retail furniture pavilions will be created.

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1. National Touring 10 Double-Selection Sessions for New Retail Furniture. The plan is to hold 10 events throughout the year, covering core cities such as Zhengzhou, Dalian, Shenyang, Shijiazhuang, Chengdu, Jinan, Guiyang, Dongguan, Ningbo, Wulumuqi, Xi'an, and Tianjin. The Zhengzhou event has already been successfully held, promoting the signing of 5 brands; the Dalian and Shenyang events have also been warmly received, with over 80 dealers attending, promoting the signing of 5 brands and in-depth discussions with 8意向 customers. The "precise matching" effectiveness of the double-selection sessions has been fully verified, accelerating the transition of high-quality brands from online to offline and from regional to national.

2. Intensive Opening of New Retail Furniture Pavilions. In May this year, the new retail furniture pavilions in Shanghai Wen Shui Mall and Beijing No.1 Store will be launched simultaneously, achieving the opening in both Beijing and Shanghai. Subsequently, new retail furniture pavilions in Shanghai Huanan Mall, Beijing Dongwu Ring Mall, Tianjin No.1 Store, Shenyang Huanan Mall, Wuhan Hanyang Mall, and Wuxi Xishan Mall will be successively unveiled. There will be a new pavilion every month, building a nationwide offline network of new retail furniture.

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3. Jointly Creating the Largest New Retail Furniture Exhibition in the Country. In addition to offline stores and double-selection sessions,红星美凯龙 is also increasing its efforts in exhibitions. As a co-organizer of the China Home Furniture Fair (Shanghai),红星美凯龙 will lead the creation of an 8,000㎡ new retail furniture themed area during the 58th China Home Furniture Fair in September 2026, expected to gather 15 leading brands. Leading brands such as 源氏木语, 林氏家居, 朴愫木作, 出乎生活, 巢趣 have confirmed their participation. From newcomers to industry leaders,红星美凯龙 is continuously amplifying the industry voice and channel energy of new retail furniture through exhibitions.

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红星美凯龙 has led the way, from "first-choice for first stores" to "concentration of 35 brands", not only as the starting point for new retail furniture brands to go offline, but also with the mall's traffic, location, operational capabilities, and brand endorsement, providing a growth path from 0 to 1, from 1 to N for a new batch of new retail brands. In 2026, welcome more brands to join this journey from online to offline, and write a new chapter of development together with红星美凯龙.