Borlead Windows & One Media Strategic Partnership


On March 10th, Borlead Windows and Yiyue Media reached a deep strategic cooperation. This marks the beginning of a new era of omni-channel marketing for Borlead Windows. We will launch a full media matrix layout, inject new media momentum for all distributors, and jointly build a stronger, more three-dimensional brand sound field.
More than just communication, it's about empowerment
This cooperation is a key layout for Borlead Windows to shift from "product-driven" to "dual engine drive of brand power and channel power". We will transform cutting-edge marketing methods into a "toolbox" that distributors can use, enabling every frontline partner to have a voice in the new media battlefield and achieve localized in-depth influence and efficient conversion of sales.
The city代言人 is right next to you
At the same time, we have launched our new brand proposition - "Designed for the Young". The word "young" has nothing to do with age. It is based on a strategic layout for the present and the future:
In the future, it belongs to the young generation: 90s and 00s are becoming the mainstay of the market. To do a brand, you must move with the future and serve the most dynamic consumer group with the most vitality.
Home should be full of vitality: regardless of age, everyone hopes that home is bright, comfortable, and modern. A "young" home is the common aspiration of most families.

For this reason, we are fully prepared: more than 1/3 of Borlead Windows' R&D team are 90s and even 00s, who understand what the new generation needs the most. We will continue to increase the research and promotion of innovative products such as smart windows, and truly become a "brand that understands the young".

We always believe that the best brand代言人 is right among us. We don't need to look far for stars because every distributor is the most vivid and powerful代言人 of Borlead Windows. This is based on our fundamental confidence in products and brands. We have the confidence to let every Borlead Windows partner win trust.
In the midst of change, creating a certain future
The market is always changing, but Borlead Windows'初心 of unity and win-win with partners has never changed. We know that in a fierce competitive environment, only more resolute investment and more innovative actions can open up a certain growth path for all partners.
This strategic signing is just the beginning of our series of important actions this year. In the future, Borlead Windows will continue to increase its efforts in brand building, marketing innovation, and distributor support. We will focus resources and energy on the coordinated development of products, brands, and channels. We promise to bring a series of solid and implementable support measures this year, allowing every partner to truly feel the strong boost brought by brand upgrading.
The new journey has fully launched. The change of Borlead Windows is happening. We will use omni-channel marketing as the strategic fulcrum, and work with all distributors to face the storm and create a future together. The future of Borlead Windows is written by us together.
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