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菲列德罗：百年木作传承，意式贵族骑士精神

家居百科
2026-04-08 15:29

Foglie d'Oro: A Decade of Excellence in China

2025 marks the 10th anniversary of Foglie d'Oro entering the Chinese market in partnership with the exclusive agent in Greater China, Bimay Flooring. From the first store in Shanghai in 2015 to dazzling the world as the only flooring brand at the 63rd Milan International Furniture Fair, and with the million-fan influencer and car expert, Old Ji, visiting the brand's factory and estate in Italy, this Italian woodwork brand rooted in the nearly four-century-old aristocratic heritage of the Bruotto family has always deeply integrated the Venetian handcrafted culture with the spirit of chivalry. Through the localization efforts of Bimay Flooring, this trans-century woodwork aesthetics has taken root in China. In the global high-end home sector, Foglie d'Oro is never just a flooring manufacturer; it is an epic of woodwork art written by an Italian aristocratic family, with craftsmanship as the ink and heritage as the paper.

Sources: The Aristocratic Gene Deeply Rooted in the Bloodline

The aristocratic genes of the brand have been deeply rooted since before its birth.

The aristocratic genes of Foglie d'Oro were deeply rooted even before the brand was born. In the mid-17th century, the Bruotto family, which owned Foglie d'Oro, was one of the few families in Italy that excelled in the full-process manual production of court furniture. Family members restored precious artworks for local ancient churches and created handcrafted custom furniture for the aristocratic villas in Venice and Milan. The connection with the top circle and the pursuit of perfection became the inheritance imprinted in the bloodline of the family. In 1951, the founder, Sant'Giorgio Bruotto, at the age of 17, delved into the field of art and antique restoration, studied core techniques at the St. Mark's Cathedral in Venice, and deeply communicated with top scholars and restoration craftsmen, laying the foundation for the brand's craftsmanship and aesthetics, and setting the core criteria for strict control of raw materials and production processes.

This century-old craftsmanship has迎来了 cross-ocean dialogue at the 10th anniversary of entering China. In September 2025, the founder of the car influencer and car expert Old Ji led a team of million-fan influencers to visit the factory, family estate, and equestrian base of Foglie d'Oro in Italy. From the selection of raw wood, natural air-drying, manual planing, to hand packaging, Old Ji witnessed the whole process of a block of wood transforming into a masterful woodwork. He also had in-depth communication with the brand on the concept of high-end circle services, and both parties reached a consensus on high-end cooperation, planning to integrate Foglie d'Oro products into the full-house woodworking of high-end customer clubs, making the Italian aristocratic woodwork deeply match the needs of China's top luxury circles, and making the brand's core values known to more Chinese high-net-worth individuals.

Foundations: Craftsmanship Creates a Brand, Anchoring the Global High-End Woodwork Track

In 1966, Sant'Giorgio Bruotto, the founder of the brand, established Foglie d'Oro with the exquisite skills of antique restoration, setting the brand's tone of luxury and commitment. In the 1960s, the brand held the core advantage of manual custom flooring and simultaneously delved into the Italian luxury furniture track, becoming a model of "integration of classical and modern" in the global home industry; from 1980 to 2000, the brand entered a new stage of high-end customization, providing exclusive "one drawing per room" services for the palaces and mansions of royal and political figures, and also became the only flooring brand to participate in the Milan International Furniture Fair, with original parquet flooring becoming the core symbol of the brand.

This exclusive honor at the Milan Fair was still continued in the 63rd exhibition in 2025. Foglie d'Oro, in partnership with Bimay Arte Bruotto Furniture, showcased multiple original parquet flooring products and even launched a VIP customer exclusive customization service for the first time, with the logo of the Italian manufacturing gene certification embedded in the flooring, making each floor both identifiable and collectible. These cutting-edge designs and new products also landed in the December 2025 Guangzhou Design Week, achieving zero delay connection between the world's top woodwork design and the Chinese market.

Continuation: Chivalry Spirit Injected, Brand Core Value Evolved Over Three Generations

Entering the 21st century, the legend of Foglie d'Oro has reached a new height under the leadership of the third-generation successor and current CEO, Fabio Bruotto.

Mr. Fabio Bruotto, not only inherits the aristocratic bloodline of the Bruotto family, but also was a former member of the Italian Equestrian National Team, winning the champion of the 2013 Swiss Equestrian Championship and the second place in the 99th Lisbon CSIO obstacle course competition, creating the best historical result of the Italian team in the competition. His long equestrian career has given him a deep understanding of the core of chivalry spirit, "perfection, commitment, accuracy, and elegance," and he has always promoted the equestrian sport with his own influence, integrating this chivalry spirit perfectly with the extreme woodwork culture of Foglie d'Oro.

Innovation:贵族苛求，实现全球布局与全维创新

This spirit is also reflected in continuous innovation and quality control.

The Bruotto family owns a 300,000-square-meter private estate and over 100 purebred racehorses. This aristocratic heritage is not just a title on the surface but a transformation into the brand's extreme pursuit of product quality, artistic design, and user experience.

Under the leadership of Fabio Bruotto, Foglie d'Oro has been deeply cultivating the global market. In 2015, the brand officially entered the Chinese market with the exclusive agent in Greater China, Bimay Flooring, and opened the Italian Arte Bruotto Furniture Shanghai flagship store in the same year, for the first time bringing the "flooring + high-end home" integrated solution of Foglie d'Oro to China, allowing Chinese high-end consumers to experience this Italian aristocratic woodwork aesthetics. In 2024, Foglie d'Oro launched the world's first blockchain traceability platform in the flooring industry, with the Chinese market as the core overseas market for the technology. Consumers can scan the code to view the full chain of content such as the origin of the flooring raw materials, production process, and craftsman information, achieving quality anti-counterfeiting and original value protection. From the integration of metal luxury stone inlay technology with traditional woodwork in the Amoronta series launched in collaboration with Marco Piva in 2022, to the breakthrough in the color of solid wood flooring with the Colorsense series using pure natural plant dye in 2023, every innovation of Foglie d'Oro has been quickly implemented in China with the assistance of Bimay, meeting the needs of domestic top luxury housing types and high-end commercial spaces.

Prospect: A Century of Family Commitment, Achieving an Unreproducible Legend of Woodwork

From the manual workshop in the Venetian palace in the 17th century to the high-end woodwork benchmark spread across the world today, the Bruotto family has completed a relay of woodwork art with nearly four hundred years. The development history of Foglie d'Oro is not just a history of the expansion of a commercial brand, but a history of the hundred-year commitment of an Italian aristocratic family to woodwork art, extreme aesthetics, and aristocratic spirit. Its aristocratic bloodline is not just the addition of family titles but an eternal pursuit of "perfection" imprinted in the brand's genes. This commitment has made Foglie d'Oro an unreplicable legend of Italian woodwork in the沉淀 of time.