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好莱客战略升级新品发布，塑造未来好家典范

家居百科
2026-03-29 13:38

Future Good Home: Houleike's Vision for Quality Living When Real Estate Returns to Its Residential Essence: The Houleike Approach

As the real estate market moves away from rapid growth and houses revert to their fundamental residential nature, "good homes" are now part of the national strategy, and quality has become the new standard for human settlements. With consumer demands shifting from "having enough space" to "living well," a new era's question is being rethought: What should a good home look like in the future? Houleike has always been deeply engaged in exploration, capturing consumer trends with forward-looking industry insights and responding to the times with innovative practices.

On March 27th, the "Future Good Home, Houleike - Houleike Brand Strategy Upgrade and New Product Launch" was grandly opened at the 2026 Guangzhou Customized Home Expo. At the launch event, industry guests including Hu Wenshuo, Director of the Health Residential Construction Office of the National Engineering Research Center for Residential Environment and Living, Liang Jinghua, founder of PAL DESIGN GROUP, Cai Yun, founder and CEO of Youju, and Zeng Yong, Secretary-General of the Guangdong Customized Furniture Association and founder of the Guangzhou Customized Furniture Expo and Lightweight High-end Customized Exhibition, exchanged ideas with Shen Hanbiao, Chairman of Houleike, Wang Dalai, Vice President, and Yin Heng, General Manager of the Retail Center. Major media such as NetEase Home, Sina Home, and Sohu Home focused on reporting. Houleike presented a unique answer to the era's question "future good home" with an industry summit.

Industry Experts Gather to Explore New Trends in Future Good Homes

Under the dual drive of stable economic growth and generational change in consumer demographics, China's home industry is experiencing a profound quality revolution. Against this backdrop, the Houleike Brand Strategy Upgrade and New Product Launch invited many industry authority guests to analyze the core connotation of future good homes from three dimensions: macro policies, design aesthetics, and home industry development, and to point the way for industry development and brand practice.

The implementation of the "good home" national strategy has set the era framework for the development of the home industry and also set the core standards for future good homes. Hu Wenshuo, Director of the Health Residential Construction Office of the National Engineering Research Center for Residential Environment and Living, and Secretary-General of the Health Residential Committee of the Innovation Strategic Alliance of Residential Technology Industry, interpreted the development trends of future good homes from both policy and consumer demand dimensions. He said that current consumers' attention to living quality has shifted from simple spatial scale to deeper levels of design aesthetics, material texture, and intelligent experience. The "high-end customization + AI smart home" strategic direction proposed by Houleike this time precisely meets the change in consumer demand and is a complete interpretation of the connotation of "good home".