林内携手居然之家春促启幕，氧霂Ultra新品北京首发
2026 Shanghai Rinnai & Jujianzhai Spring Promotion Month Launch
On March 27, 2026, the "Deep Forest Oxygen Mist, Ultimate Comfort Residence" 2026 Shanghai Rinnai & Jujianzhai Spring Promotion Month Launch and Oxygen Mist Ultra New Product Launch Event was grandly held at the Jujianzhai Beijing Jinyuan Store. Both sides gathered at the scene, jointly deepening the strategic partnership, and with the deep integration of technology and channels, creating high-quality home services and life experiences for Chinese families, promoting the quality iteration and upgrade of the home consumption market.
As long-term deep strategic partners, Shanghai Rinnai and Jujianzhai have previously completed the full打通 of cooperation channels. Relying on the advantages of Jujianzhai's home appliance sales scene and Shanghai Rinnai's brand technology, they have achieved resource complementarity and value coexistence, achieving fruitful results in product sales, channel expansion, marketing innovation, and service experience. This has laid a solid foundation for the further deepening of this cooperation.
Left: Mr. Wang Peng, Vice President of Jujianzhai Group
Right: Mr. Hiroshi Kitahara, General Manager of Shanghai Rinnai Co., Ltd.
At the event, Mr. Wang Peng, Vice President of Jujianzhai Group, and Mr. Hiroshi Kitahara, General Manager of Shanghai Rinnai Co., Ltd., successively took the stage to deliver speeches, outlining a new blueprint for the cooperation between both parties.
Stressing the trend of high-end and quality-oriented development in the home appliance market, Mr. Wang Peng, Vice President of Jujianzhai Group, explained the development layout of the home strategy alliance: "The high-end appliance strategy has been the core development direction that Jujianzhai has adhered to in recent years, and has also received strong support from many partners. Relying on the brand co-creation and market co-creation between Jujianzhai and Shanghai Rinnai, we accurately reach the middle and high-end user groups, deeply solve users' home needs, and continuously create user value. This time, both parties will stand at a new strategic starting point and continue to deepen cooperation to achieve a deeper level of ecological integration."
Mr. Hiroshi Kitahara, General Manager of Shanghai Rinnai Co., Ltd., stated that Shanghai Rinnai and Jujianzhai have carried out multi-dimensional deep cooperation since the establishment of the brand strategic alliance. Both parties have jointly launched a series of marketing and brand promotion activities, forming a good development pattern of mutual benefit and win-win. "In the future, the market will face both opportunities and challenges. Shanghai Rinnai will continue to work with Jujianzhai to explore new paths of cooperation in multiple fields and create a new future for the home industry."
Left: Mr. Chen Chen, Minister of the Product Planning Promotion Department of the Business Department of Shanghai Rinnai Co., Ltd.
Right: Mr. Shen Qi, Minister of the Regional Business Department and Key Customer Channel Department of the Business Department of Shanghai Rinnai Co., Ltd.
After the speech, the key event of this activity - the Rinnai Oxygen Mist Ultra new product launch ceremony - officially began. Mr. Wang Peng, Vice President of Jujianzhai Group, and Mr. Hiroshi Kitahara, General Manager of Shanghai Rinnai Co., Ltd., jointly took the stage to launch the new product. The Oxygen Mist Ultra series new products were also officially launched, marking the entry of the strategic cooperation between Shanghai Rinnai and Jujianzhai into a new stage, and also marking the full launch of the Spring Promotion Month of 2026 and the market promotion of new products.
Left: Mr. Chen Chen, Minister of the Product Planning Promotion Department of the Business Department of Shanghai Rinnai Co., Ltd.
Right: Mr. Shen Qi, Minister of the Regional Business Department and Key Customer Channel Department of the Business Department of Shanghai Rinnai Co., Ltd.
At the scene, Mr. Chen Chen, Minister of the Product Planning Promotion Department of the Business Department of Shanghai Rinnai Co., Ltd., deeply interpreted the Oxygen Mist Ultra series new products. From the perspective of technological innovation and core configuration, he comprehensively demonstrated the core strength and innovative value of the new products. This zero water heater equipped with Rinnai's unique ultra-fine bubble technology takes "Pure and Refreshing Every Moment" as the core. It generates about 17.68 million ultra-fine bubbles per 1ml of water, achieving deep cleaning and nourishment. In terms of the most concerned hot water experience, the Oxygen Mist Ultra series has achieved all-round upgrades. The product is equipped with a zero water system, three-way parallel, large head long circulation, hot water for the whole house comes on immediately; the magnetic drive constant temperature precise control technology makes the water temperature stable, saying goodbye to the sudden cold and hot between开关. It also supports Rinnai/Huawei/Xiaomi and other platform APPs intelligent control, taking into account comfort, health, intelligence and beauty, and redefines high-quality hot water life.
After the new product launch and demonstration, the 2026 Shanghai Rinnai & Jujianzhai Spring Promotion Month launch was naturally initiated, bringing more consumer surprises and benefits with a series of preferential policies and exclusive services.
Mr. Shen Qi, Minister of the Regional Business Department and Key Customer Channel Department of the Business Department of Shanghai Rinnai Co., Ltd., pointed out that the strategic cooperation between both parties has steadily progressed in channel deepening and value co-creation. The launch of the new product is an important symbol of the upgrade of channel cooperation. Shanghai Rinnai will do a good job in the full chain protection work, fully cooperate with the implementation of various activities of the Spring Promotion Month, and will continue to deepen the channel cooperation with Jujianzhai in the future, explore new models of terminal operation, and create a better shopping and use experience for consumers.
In 2026, Rinnai will continue to adhere to the brand commitment of "Creating a healthier lifestyle for users", focusing on core categories such as heating systems, water heaters, kitchen appliances, and whole-home water purification systems, and continuously creating a full range of healthy, comfortable, intelligent, and convenient home products. In the future, Rinnai will continue to work with Jujianzhai, deepen cooperation, and bring better home life experiences to tens of thousands of Chinese families with the deep integration of technological innovation and channel advantages, and create a new landscape of high-quality development in the home industry.
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