海尔在英国首推Horizon冰箱，刷新保鲜新标杆
Haier Horizon Series Fridge Launch: Setting New Standards in Fresh Preservation Haier Horizon Series Fridge: Redefining Fresh Preservation with Groundbreaking Technology
Haier Smart Home, with a vision to become a platform service-type technology ecological enterprise, is committed to innovating and creating smart living experiences for global users. On March 18th, at the historic Greenwich Royal Observatory in the UK, Haier launched its global flagship Horizon series fridge, a product that incorporates several global first technologies.
The event was held at the Greenwich Royal Observatory, recognized as the world's time origin, symbolizing precision and authority. Haier's leadership in establishing the first IEC refrigerator preservation international standard solidifies its position as an authority in preservation. The event featured a hot air balloon with the Haier Horizon logo ascending from the Queen's Garden, drawing attention and setting the stage for the launch.
Guests were transported by cable car through Greenwich Park to the Royal Observatory, where they witnessed the Horizon series fridge crossing the Prime Meridian, a world-famous line of longitude. A media journalist commented, “Standing at the start of world time, seeing China's top-grade refrigerator, time begins here, and ultimate freshness starts here as well.”
The pursuit of "ultimate freshness" aligns with the growing demand for premium preservation in Europe. Research indicates that European families are extremely picky about the freshness of their ingredients. The Horizon series fridge, equipped with AI magnetic full-space preservation technology, inhibits ice crystal growth through a magnetic field, achieving a protein retention rate of over 95% for fresh meat after 10 days of storage, a 5-fold increase in preservation time, and filling a gap in the industry.
The Horizon fridge, as the core of a smart kitchen, also features an AI brain that can automatically adjust exclusive preservation modes based on the condition of the ingredients. It even reminds users when ingredients are nearing expiration, enabling full托管 of healthy eating and helping users to free up time from kitchen chores.
Not only in preserving ingredients, but also in meeting the demand for ice-making in Europe, where users love ice drinks, the Horizon fridge comes with a clean ice-making system that not only makes ice quickly but also prevents cross-contamination, providing users with pure, odorless ice cubes that meet daily needs. Thanks to its design tailored to meet these needs, the fridge received 20,000 pre-orders from European mainstream channels before its launch.
At the launch event, Haier fridge also announced a partnership with the Trussell Trust's Greenwich Community Food Bank, an esteemed UK charity, to further promote the European "Anti-Food Waste Plan." Data shows that about 130 million tons of food are wasted in Europe each year, with insufficient preservation technology being a major cause. Haier fridge donated preservation products on-site, relying on its leading energy-saving and preservation technology to help European families reduce food waste.
The launch of the Horizon series is a testament to Haier fridge's global research and development capabilities in responding to local user needs. In Europe, the company has addressed the problem of embedded installation with the Titanium series, which achieves quick installation with integrated accessories and intelligent positioning. In Southeast Asia, the Space Fit Zero嵌入式 refrigerator, which combines minimalist home aesthetics with healthy preservation, was introduced. With precise market positioning, Haier fridge is the top choice for multi-door fridges in Europe, and it also holds the number one position in Southeast Asia. Globally, Haier fridge has been the number one for 18 consecutive years.
Looking ahead, Haier fridge will continue to focus on users, innovate with leading technology, enrich the matrix of high-end smart products, and upgrade the preservation experience for users, consolidating its leading position globally.
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