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水星家纺获新京报“年度突破力品牌”奖

家居百科
2026-03-17 09:36

Health Sleep Revolution: WaterStar Home Textiles' Innovation

Today's fast-paced society has led to a growing desire for healthy sleep among consumers, giving rise to the "sleep economy." The home textiles industry is embracing technology to support healthy sleep, marking a new "风口" in the sector. How to fall asleep quickly and healthily is becoming a new breakthrough for the home textiles industry, as it transitions from traditional "cotton economy" to a new ecosystem that integrates health intervention and technology. Recently, WaterStar Home Textiles, with its outstanding performance in innovative practice, brand strategy, and sustainable development, has stood out among many companies and won the "Annual Industry Breakthrough Brand" award in the "2025 NEWS Brand Sample" selection organized by The Beijing News. The achievement of technology-assisted sleep has once again proven WaterStar Home Textiles' strong position in the market.

WaterStar Home Textiles Innovation

This selection, supported by The Beijing Think Tank, Qianlong Think Tank, Zero Carbon Research Institute of Caixin Media, and Artificial Intelligence Research Institute, focuses on "new consumption, new scenarios, and new applications," highlighting three core directions: AI+, green low-carbon transformation, and brand social responsibility. It comprehensively explores benchmark companies that practice high-quality development. WaterStar Home Textiles' selection is not only a high recognition of its continuous innovation, stable operation, and responsibility, but also an encouragement for its commitment to the corporate mission of "letting families sleep well."

WaterStar Home Textiles has been deeply engaged in the research, design, production, and sales of mid-to-high-end home textiles. In the current context where consumer demand is upgrading towards specialization and health, the company has always adhered to innovation as the core engine of brand development. Over the past three decades of industry experience, WaterStar Home Textiles has continuously explored in new material research, core technology breakthroughs, and process iteration, firmly adhering to the product research and development path of professional support, functional leadership, and health leadership, providing consumers with sleep solutions that combine comfort and quality assurance.

In 2025, WaterStar Home Textiles has passed the认定 of Shanghai Enterprise Technology Center, and its product "WaterStar No.1 Jinsang Silk Comforter" has been selected into the 2025 Changjiang River Delta Regional Innovation Product Application Demonstration Case List. The "WaterStar Deep Sleep Core Technology Pillow" and the "Silk Road Legend Gold Inlaid Jade Chiffon Antibacterial Silk Comforter" have won the "Excellent Sleep Product" certificate jointly awarded by the China Home Textiles Association and the China Sleep Research Society. Innovation strength and professional quality have been recognized repeatedly.

When technology and breakthrough innovation are integrated, sleep assistance seems to be "a piece of cake," but WaterStar Home Textiles still adheres to "practice is the sole criterion for testing truth," exploring the boundaries of health assistance through repeated attempts, and creating a good achievement of "the first global sales of professional bedding." Looking to the future, WaterStar Home Textiles will continue to uphold the ability to break through and create, deeply implant the concept of environmental protection into the corporate gene, combine emerging technologies such as AI and new materials, and dedicate itself to improving consumers' sleep quality. By building a complete sleep technology product matrix, the company aims to bring the concept of "technology empowers good sleep" into thousands of households, and contribute more to the high-quality development of the Chinese home textiles industry.

Data source: Frost & Sullivan (Beijing) Consulting Co., Ltd. Shanghai Branch, based on research of the global professional bedding market, with total sales of independent brands' overall professional bedding (sets, core, pillow/core/seat cushion core) in 2024; completed the survey in July 2025.