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金隅天坛家居Mall启幕,立新生活服务标杆

Home Industry Transformation: The Launch of Jinyu Tian Tan Home Mall Home Industry Transformation: The Launch of Jinyu Tian Tan Home Mall

When people's expectations of home shift from functional satisfaction to emotional and growth companionship, and when the home industry transitions from "single product sales" to "home life ecosystem services," the trend has become an inevitable development. On March 7th, Jinyu Tian Tan Home Mall, located in a core area of Beijing, grandly opened, becoming a landmark in this industry transformation.

Jinyu Tian Tan Home Mall

This "home life" core concept ecological service platform, relying on the full industrial chain resources of Jinyu Group, closely aligns with the national new consumption cultivation and urban renewal promotion core strategies, and is committed to becoming a new benchmark for the transformation and upgrading of the home industry.

The core competitiveness of Jinyu Tian Tan Home Mall, as the carrier of the industry transformation, lies in the construction of a comprehensive-dimensional home life ecology and powerful platform connection value. In terms of ecological construction, a dual-dimensional layout is implemented to achieve comprehensive coverage: vertically connecting the home industry chain, realizing one-stop supply of all categories such as furniture, building materials, home appliances, and home decoration, as well as whole, partial, and smart home scenarios. Horizontally, it integrates multiple businesses, integrating life aesthetics, parenting interaction, elderly economy, and pet economy, creating a full-friendly immersive experience space. Furthermore, through a three-dimensional operation system of "experience-driven, field operation, and ecological monetization," multi-format traffic interflow and consumption interconnection are achieved, completely breaking through the development constraints of traditional markets.

Jinyu Tian Tan Home Mall Ecological Layout

In terms of platform value, the home mall becomes an important bridge connecting consumers and partners. For consumers, this is not only a home and furniture consumption place but also a space to explore the beauty of home and沉淀 life inspiration. Strong experience, good content, and full-cycle life services make every visit a journey of beauty about home. For partners, the project is not a simple叠加 of businesses, but an in-depth exploration around "home life" categories. By initiating the "Tian Tan Quality Life Joint Construction Alliance," with the credibility of state-owned enterprises, a symbiotic and integrated home ecosystem community is created.

Tian Tan Quality Life Joint Construction Alliance

What is more remarkable is that Jinyu Tian Tan Home Mall combines enterprise development with the deep-seated issues of the times, responding to the social development needs with the responsibility of a state-owned enterprise. In response to the change in population structure, the mall has created the Beijing Great Wall Elderly Store, providing a systematic aging life solution and promoting the development of aging services. In response to the pursuit of living quality, it has laid out for the renovation of old residential areas and home improvement services, allowing the dividends of urban renewal to benefit tens of thousands of households. In response to the trend of scientific and technological progress, it has partnered with Huawei Hongmeng Smart Home and other companies to silently integrate whole-home intelligence into family life, making technology a warm companion.

Great Wall Elderly Store
Smart Home Technology

At the same time, this home mall is also a new landmark in the city where traditional culture and modern technology are integrated, giving the commercial space a sense of cultural warmth. The 164-year-old Longshun Cheng Jingzuo Intangible Cultural Heritage Life Pavilion allows citizens to experience the charm of Jingzuo hardwood furniture up close. The first container-type "Great Wall" immersive VR full-sensation theater in China, using XR, AI, and other cutting-edge technologies, allows people to cross time and space to feel the beauty of culture, realizing the two-way empowerment of smart home and intangible culture.

Intangible Cultural Heritage Life Pavilion

From the proposal of the core proposition "The Long-termism of My Home," to creating a home life experience field covering all ages, all scenes, and all life cycles, every step of the exploration of Jinyu Tian Tan Home Mall is centered around "making home a warm carrier of life." Behind this, there is the mission of Jinyu Tian Tan from "making good materials" to "building a better life." In the future, the home mall will continue to deepen the home life service industrial chain, enrich scene experience and service connotation, integrate quality, intelligence, and service as one, and use time-tested dedication to protect the growth of every home, so that the value of home ecosystem services continues to shine, providing a new benchmark for industry transformation.

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