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德式匠心Bretz沙发首店西安开业，家居艺术新篇章

家居百科
2026-03-09 18:58

Bretz Sofa Brand: A Legacy of Craftsmanship Meets Chinese Lifestyle German Craftsmanship Meets Chinese Lifestyle: The Story of Bretz Sofa

When the three-century-old German aesthetic of craftsmanship encounters the profound history of the ancient capital of China with thirteen dynasties, a dialogue on home art unfolds. In 2025, Bretz, a legendary German sofa brand with a 130-year history of pure handcrafted manufacturing, opened its first store in the northwest region of China at the Xi'an Gaoxin Supreme Store of Rujia Zhijia. This is not only a strategic layout of a high-end home brand but also a deep integration of German craftsmanship spirit and contemporary Chinese lifestyle. After more than a year of nurturing, Bretz, with its unique artistic temperament and excellent quality, has taken root and grown in the northwest market, injecting a timeless classic force into the high-end home field.

Brand Leader's Insight: Passing Down a Century, Defining Home Art

“Bretz was born in the same era as Mercedes-Benz, and our history itself is a living industrial design history,” said Zhao Xiang, the person in charge of the Bretz sofa northwest market, with pride. Since its establishment in 1895, Bretz has evolved from an initial sofa bed furniture workshop to a benchmark brand that injects the soul of art into home furnishings through five generations of inheritance and refinement.

Zhao Xiang emphasized that Bretz's core philosophy is unwavering: “Creating art in the home.” This philosophy is realized through pure handcrafting and the ultimate pursuit of German craftsmanship. Whether it is the strict control of details or the continuation of the unique design style, Bretz stands out globally. Its continuous brilliance at the Cologne International Furniture Fair in Germany and its series such as “Teratai” and “Ohlinda” winning German design awards repeatedly are the best proof of its extraordinary value.

Market Witness: Emotional Connection, Creating a Natural Paradise in the Bustle of the City

In the eyes of salesperson Zhao Fang, the charm of Bretz goes beyond the product itself, but lies in the emotional resonance and life yearning it evokes. With seven years of industry experience and five years of contact with Bretz products, she shared an touching story: “A customer sister was deeply moved on her first visit. She said that Bretz gave her a sense of 'being in a sea of flowers, but the heart belongs to nature,' which is the quality of life and atmosphere she has been dreaming of.”

Zhao Fang especially mentioned the brand's iconic design inspiration from nature. “For example, the 'Ohlinda' sofa beside me is inspired by the vision of a blooming garden. Through artistic processing of color and shape, it perfectly connects people's emotions and visual experience, making the user feel as if they are in a burst of vitality.”

Partnership: Deep Cooperation, Creating a New Ecosystem of High-end Home

The opening of Bretz's first store in the northwest region in the Xi'an Gaoxin Supreme Store of Rujia Zhijia is a strategic choice after careful consideration. Zhao Xiang said, “The excellent platform level, superior location conditions, and first-class business environment of Gaoxin Supreme Store fully meet the needs of Bretz to set up a flagship display center in the northwest.”

After more than a year of cooperation, both parties have achieved in-depth progress in resource linkage and value win-win. The most eye-catching cooperation achievement is the joint participation in the “Xi'an Design Week”. At the two sessions of the event in 2023 and 2025, the artistic presentation of Bretz sofas received warm responses from the design industry and consumers. At the same time, through in-depth binding and cross-industry linkage with well-known design studios in the mall (such as Jiuzhai Design), Bretz successfully expanded its design channels and accurately reached the target group.

Future Outlook: Steadfast Confidence, Striding Forward in the Down Market

“In the face of the current market environment, we have great confidence and expectations in the Rujia Zhijia platform,” said Zhao Xiang. “Those with profound heritage and solid quality that can resist risks and persist in long-termism are often brands and platforms. Rujia Zhijia has such a heritage and resilience. We believe that through the strong combination of platform and brand, we can开辟 out a new growth path in the down market.”

Looking to the future, Bretz will continue to deepen its strategic partnership with the Xi'an Gaoxin Supreme Store of Rujia Zhijia. Both parties are looking forward to the next “Xi'an Design Week” and more diversified joint marketing activities, aiming to further expand the brand influence and integrate German home art deeper into the contemporary Chinese lifestyle, and jointly draw a blueprint of full of hope for development.