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业之峰与新锦成瓷砖，强强联手，共创巅峰！

家居百科
2026-03-09 15:14

Exclusive Partnership Announced: Yizhifeng & Xinjincheng Tile Exclusive Partnership Announced: Yizhifeng Decoration Group & Xinjincheng Tile

On March 6th, at 10 AM, Yizhifeng Decoration Group and Xinjincheng Tile held a grand exclusive co-branding cooperation signing ceremony and launch of the "Xinjincheng Cup" Yizhifeng March Design Champion Challenge, at the headquarters of Yizhifeng Group. The ceremony was attended by the Chairman of Yizhifeng Decoration Group, Zhang Jun, and the Chairman of Xinjincheng Ceramic Co., Ltd., He Chengjian, along with their core management teams, with major media outlets witnessing this significant moment that blends industry influence and milestone importance.

This collaboration marks the formal establishment of a comprehensive, deep, and highly collaborative partnership between the two companies. Xinjincheng Tile becomes the exclusive general sponsor of Yizhifeng's 2026 "March Battle" national marketing campaign. Both parties will work together with design as the link and user value at the core, to engage in in-depth cooperation across the entire industry chain, creating high-cost performance home improvement solutions for consumers.

The "Xinjincheng Cup" Yizhifeng March Design Champion Challenge, as the core carrier of this partnership, will cover Yizhifeng's national direct and franchised companies. It will be a significant lever to tap into the peak of the home improvement consumer season in March. The competition offers a multi-dimensional incentive system, including a substantial cash reward fund, top design study opportunities, and special customer upgrade subsidies, aiming to fully stimulate the creativity and recommendation enthusiasm of thousands of Yizhifeng designers across the country, and to integrate Xinjincheng's high-quality tile products deeply into home improvement design solutions. This will allow consumers to enjoy professional design services while also benefiting from both products and services.

Powerful Collaboration, Re-Shaping the Core Competitiveness of Whole-Home Products

During the signing ceremony, Chairman Zhang Jun of Yizhifeng Decoration Group spoke first, stating that the partnership with Xinjincheng Tile is a key step in deepening the company's supply chain layout and upgrading the core competitiveness of its whole-home products. With nearly 30 years of dedication to the home improvement industry, Yizhifeng has always adhered to the development philosophy of "focus, respect, and innovation," leading the industry's innovative trends from creating the first home improvement price list to becoming a national direct operation chain benchmark, and then to building an environmentally friendly whole-home product core competitiveness. Xinjincheng, as a well-known benchmark brand in the tile industry, has significant advantages in product quality, design innovation, and production capacity. We firmly believe that through this exclusive co-branding partnership, we will not only provide the Yizhifeng national design team with higher-quality design materials and product support but also allow a wide range of consumers to enjoy the high-quality products of first-tier brands at an extremely cost-effective price, truly realizing a 'affordable luxury' home improvement experience.

New Journey, Together Painting the New Blueprints for Industry Development

Chairman He Chengjian of Xinjincheng Ceramic Co., Ltd. highly praised the efficient cooperation process between the two parties. From the initial contact to the formal signing, in just two months, they completed the national channel connection, March marketing campaign planning, and subsequent quarter work arrangements, all while crossing the Spring Festival. This efficiency stems from the high degree of alignment between both parties in terms of business philosophy, values, and work rhythm. He Chengjian said in his speech that Xinjincheng has been deeply rooted in the industry for 20 years and has gained dual recognition from the industry and market in terms of product quality, process innovation, and color matching. The company adheres to a "down-to-earth, learning innovation, and pursuit of perfection" cultural concept and has completed a comprehensive layout of stores, branches, and teams in all prefecture-level cities across the country, with end-to-end service capabilities from headquarters. The distributors and service providers focus on warehousing and distribution, returns and replacements, etc., laying a solid foundation for efficient cooperation. Yizhifeng, with years of experience in the home improvement industry, has a strong brand influence, a comprehensive national service network, and a professional design service system. The in-depth cooperation with Yizhifeng will promote Xinjincheng's seamless integration with home improvement scenarios in terms of product application, design empowerment, and customer service, jointly exploring the innovative cooperation model of "brand + home improvement," and injecting new momentum for the development of the terminal market.

Currently, the home improvement market is at a key stage of consumption upgrading and rational consumption, with consumers' dual pursuit of "quality" and "cost-effectiveness" becoming the core opportunity for industry development. The powerful collaboration between Yizhifeng and Xinjincheng, with design empowering sales, supply chain enhancing efficiency, and full-process service ensuring experience, will not only bring consumers an "affordable luxury" home improvement experience but also inject new momentum into the high-quality development of the home improvement industry. In the future, both parties will continue to adhere to the common philosophy of "customer-centric," and will continuously deepen cooperation in product innovation, service upgrading, market expansion, and other areas, jointly building a better and more secure living space, and jointly drawing a new blueprint for the coordinated development of the Chinese home improvement industry, achieving the long-term goal of brand win-win and industry common prosperity.