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业之峰与新锦成瓷砖，独家冠名合作共赢

家居百科
2026-03-07 22:27

Exclusive Partnership and Design Challenge between Yizhifeng and Xinjincheng Tile Exclusive Partnership and Design Challenge between Yizhifeng and Xinjincheng Tile

On March 6th, at 10 AM, Yizhifeng Decoration Group and Xinjincheng Tile officially signed an exclusive co-branding partnership agreement, as well as the exclusive co-branding launch of the "Xinjincheng Cup" Yizhifeng March Design Champion Challenge. The ceremony was held grandly at the headquarters of Yizhifeng Group. Chairman Zhang Jun of Yizhifeng Decoration Group, and Chairman He Chengjian of Xinjincheng Ceramic Co., Ltd., along with their core management teams, were present, and several mainstream media outlets witnessed this significant event that has both industry influence and milestone significance.

This partnership signifies the formal establishment of a comprehensive, deep, and highly collaborative partnership between the two parties. Xinjincheng Tile becomes the exclusive general sponsor of Yizhifeng's 2026 "March Campaign" national marketing campaign. Both parties will engage in in-depth collaboration across the entire industry chain with design as the link and user value as the core, creating high-cost-performance home improvement solutions for consumers.

Yizhifeng and Xinjincheng Tile Partnership Signing Ceremony

The "Xinjincheng Cup" Yizhifeng March Design Champion Challenge, as the core carrier of this cooperation, will cover Yizhifeng's nationwide direct and franchised companies, becoming an important lever to tap into the peak home improvement consumption season in March. It is understood that the competition is equipped with a multi-dimensional incentive system, including a substantial cash reward fund, top-end design study名额, and special customer upgrade subsidies, aiming to fully stimulate the creativity and recommendation enthusiasm of thousands of Yizhifeng designers nationwide, promote the in-depth integration of high-quality Xinjincheng tile products into home improvement design plans, and allow consumers to truly benefit from both products and services while enjoying professional design services.

Strong Cooperation, Rebuilding Core Competitiveness of Integrated Home Improvement Products

At the signing ceremony, Chairman Zhang Jun of Yizhifeng Decoration Group delivered a speech first, stating that the cooperation with Xinjincheng Tile is a key measure for Yizhifeng to deepen its supply chain layout and upgrade the core competitiveness of integrated home improvement products. Yizhifeng, which has been dedicated to the home improvement industry for nearly 30 years, has always adhered to the development philosophy of "Focus, Respect, and Innovation." From creating the first home improvement quotation list in the industry to becoming a national direct chain benchmark, and then to building the core competitiveness of environmentally friendly integrated home improvement, Yizhifeng has always led the industry innovation trend. Xinjincheng, as a well-known benchmark brand in the tile industry, has significant advantages in product quality, design innovation, and production capacity. We firmly believe that through this exclusive co-branding partnership, we can not only provide Yizhifeng's nationwide design team with better design materials and product support but also allow the vast majority of consumers to enjoy the high-quality products of first-tier brands at the most cost-effective price, truly realizing the home improvement consumption experience of 'expensive but not expensive'.

New Journey Together, Drawing a New Blueprint for Industry Development

Chairman He Chengjian of Xinjincheng Ceramic Co., Ltd. highly praised the efficient cooperation process between the two parties. From the initial contact to the formal signing, only two months passed, and both parties completed national channel connections, March marketing campaign planning, and subsequent quarterly work arrangements, all across the Spring Festival. This efficiency comes from the high degree of alignment between the two parties in terms of business philosophy, values, and work rhythm. He Chengjian said in his speech that Xinjincheng has been deeply rooted in the industry for 20 years and has gained double recognition from the industry and the market in terms of product quality, process innovation, and color matching. The company adheres to the cultural concept of "Pragmatic, Learning and Innovation, Pursuing Perfection," and has completed the full layout of stores, branches, and teams in all prefectural-level cities across the country, and has the end-to-end closed-loop service capability of the headquarters. Distributors and service providers focus on warehousing and delivery, return and exchange, and other supporting work, laying a solid foundation for the efficient cooperation between the two parties. Yizhifeng has been deeply rooted in the home improvement industry for many years and has a strong brand influence, a perfect nationwide service network, and a professional design service system. The in-depth cooperation with Yizhifeng will promote Xinjincheng to seamlessly connect with home improvement scenarios in terms of product application, design empowerment, customer service, and explore a new model of innovative cooperation between "brand + home improvement," injecting new development momentum into the terminal market.

The current home improvement market is at a key stage where consumption upgrading and rational consumption coexist. Consumers' dual pursuit of "quality" and "cost-performance" has become the core opportunity for industry development. The strong partnership between Yizhifeng and Xinjincheng, with design empowerment, supply chain efficiency improvement, and full-process service experience guarantee, will not only bring "expensive but not expensive" home improvement consumption experiences to the vast majority of consumers but also inject new momentum into the high-quality development of the home improvement industry. In the future, both parties will continue to uphold the common concept of "customer-centricity" and deepen their cooperation in product innovation, service upgrading, market expansion, and other areas, jointly building a better and safer living space, drawing a new blueprint for the coordinated development of the Chinese home improvement industry, and achieving the long-term goal of brand win-win and industry common prosperity.