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海尔波兰联袂大使助力慈善盛典

家居百科
2026-02-28 13:04

Haier Poland's Participation in Christmas Charity Event and Commitment to Social Responsibility

This January, Haier Poland once again took part in the annual charity fundraising event of the "Christmas Charity Orchestra (WOŚP)" in Poland. During the event, Haier Smart Home, in partnership with brand ambassador Zalewski, donated refrigerator products for charity auctions, with all proceeds going towards the treatment of children's diseases. It is reported that Haier Poland has long supported the development of local healthcare, having donated products to this charity event multiple times.

The Christmas Charity Orchestra in Poland is the largest charity organization in the country. Established over thirty years ago, it has been committed to raising funds for Poland's healthcare system and purchasing advanced medical equipment. Each January, the organization holds a national charity event, which is well-recognized and highly influential among the Polish public, raising funds through street collections and charity auctions.

This year's event saw Haier Poland donate custom refrigerators as auction items. Local artists hand-painted Zalewski's iconic jellyfish pattern on the refrigerators, making them limited edition works combining technology and art. Zalewski personally went to the winner's home to deliver the refrigerator and performed a small concert. The auction raised 52,250 Polish złoty in charity funds, which will be specifically used to support the foundation's diagnosis and treatment of children's digestive diseases, directly helping to purchase professional medical equipment.

In the European market, Haier Smart Home has always practiced the ESG (Environmental, Social, and Governance)理念, actively engaging in public welfare initiatives. As the leading Chinese enterprise in the white goods market in Europe, Haier Smart Home, with its enterprise strength, conducts various forms of public welfare projects in response to different group needs, genuinely helping vulnerable groups. In Italy, it has created public laundries in partnership with charity organizations, providing free laundry services for disadvantaged groups. In Hungary, through a three-year strategic cooperation plan, it regularly donates household appliances to improve living conditions for vulnerable groups. In Portugal, it sponsors public football matches to help impoverished families repair housing.

A series of sustained public welfare practices demonstrate Haier Smart Home's strength and responsibility as a global brand. Looking forward, Haier Europe will continue to deepen its market presence while advancing its ESG strategy, linking up with more local partners to meet people's needs with richer public welfare forms, achieving a win-win situation of both business development and social benefits.