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全包圆破局升级：从“装得起”到“装得好”

家居百科
2026-01-22 14:28

Home Renovation Revolution: Quality and Trust in the Chinese Market

Home renovation, for the majority of Chinese families, is a highly complex system engineering, and an adventure filled with uncertainties. According to reports from the China Consumers' Association, house renovation services have long been at the top of the list of complaints, with issues mainly focusing on contract disputes, substandard material quality, delayed construction, and lack of after-sales service. This common consumer dilemma often turns home renovation into a long, exhausting process. When the experience is fragmented by processes, promises are hard to trace, and trust becomes the most scarce resource in this industry. At the same time, the homogenization of market packages and the endless price war further exacerbate the internal competition, pushing the industry into a恶性循环 of "low price and low quality".

The call for industry reform and the guidance of national policies are in harmony. In recent years, from the advocacy of "not炒房" to the promotion of "good housing" standards, the policy level is driving a profound transformation of residential consumption from "whether there is" to "how good it is". The Ministry of Housing and Urban-Rural Development has repeatedly proposed to build "good houses" and strive to let the people live in better houses. The connotation of this is far more than the safety of the building structure, extending to the quality of living space, the rationality of functions, the health of the environment, and the service guarantee throughout the entire lifecycle.

This top-level design has pointed out the direction for the home renovation industry to break through: it must move away from the extensive model and turn to providing higher-quality, more humanized, and more sustainable living solutions. The market and policies are calling for true break-through innovators, expecting a new answer that can systematically respond to pain points and rebuild trust. On January 21st, the new product launch and launch conference of Quanbaoyuan, a whole-package brand under Yezhengfeng, was a deep response to this core issue.

Product Reconstruction: When Whole Package Renovation Stops Circling Around Price Competition

The core of the conference began with a soul-searching question about the pain points of the industry: what is the product of a renovation company?

In the view of Liu Tao, General Manager of Quanbaoyuan, when the market defines home renovation products as "what materials are included and how much the price is", the end of competition can only lead to an endless cost-cutting price war. In the end, both consumers and merchants lose, which is the root cause of many pain points in the current industry.

Quanbaoyuan General Manager Liu Tao

The new product launched by Quanbaoyuan this time, New Quality Whole Home Q7, is a complete reconstruction of the traditional product definition. Its core is systematically constructed into "four pillars": integrated design, integrated material selection, integrated delivery, and integrated service. This means that the value assessment dimension is greatly expanded: does the design truly come from in-depth research and insight into the family's lifestyle? Can the selection of materials achieve the optimal balance between environmental protection, appearance, and cost-performance, and provide real personalized matching? Is the delivery guaranteed by a quantifiable, traceable, and standardized process system that does not rely on the personal skills of workers? Does the service build a full-cycle, systematic commitment from front-end consultation to after-sales maintenance, and not just oral guarantees at the time of sales?

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