金可儿2026经销商大会：共绘全球战略蓝图
KINGKOIL Kinkocore 2026 National Distributor Summit Recap 2026 KINGKOIL Kinkocore National Distributor Summit Recap
On January 13, 2026, in the ancient city of Nanjing, where the cultural heritage meets the vitality of the times, the global high-end spine support mattress brand KINGKOIL Kinkocore held its 2026 National Distributor Summit with the theme "Golden Flag in the Wind, Creating New Heights" at the Nanjing Nushu Mountain Hilton Hotel. Distributors, industry experts, and guests from all over the country gathered to witness Kinkocore's innovative breakthroughs and strategic upgrades in the field of spine support sleep. This summit not only pays tribute to the brand's 128-year heritage but also marks a new milestone in its journey of globalization, intelligence, and youthification.
Global Strategy Unveiled, Kinkocore's Future is Promising
The summit began with an address by Becky Ho, Executive President and COO of Aimo Group and Global Business Leader of the Kinkocore brand, who officially released Kinkocore's global strategic plan. Ms. Ho first reviewed the historical characteristics of Kinkocore's high-end international brand image and emphasized that, after Aimo Group acquired Kinkocore's global business, it will further integrate high-quality global resources and continue to optimize the global supply chain layout, constantly introducing outstanding products at the forefront of the trend.
On the other hand, Becky pointed out that Kinkocore will continue to invest in product development, focusing on the integration of advanced materials, ergonomics, and intelligence, and will launch iterative products that better fit the sleep needs and spinal health of Chinese and global users. Looking to the future, Kinkocore will build a global spine support sleep strategy blueprint around the three pillars of "global deepening, product development, and sustainable growth".
The summit received blessings from Kinkocore representatives from multiple countries including America, Oceania, Asia, and Europe.
Glory and Deepening in China: Brand Building and Market Position Achieved
Following the release of the global strategy, the summit quickly focused on Kinkocore's brand vitality. Mark Mok, Senior Market Manager of Kinkocore, took the stage to elaborate on Kinkocore's brand construction plan for China. Mark Mok said that like wine-making, a brand requires strict control of materials and manufacturing, as well as the accumulation of time. As a high-end mattress brand with a history of 128 years, Kinkocore has always demonstrated the professional image of a "century-old spine support expert". In the future, Kinkocore's brand will focus on "professional leadership, visual upgrade, and in-depth IP cooperation" to continuously strengthen the brand's moat.
It is noteworthy that Cao Ying, Partner of Shangpu Consulting Group, was invited to the summit to issue an authoritative declaration of market position, "Kinkocore, the Number One National Sales in High-end Spine Support Mattresses". This honor not only recognizes Kinkocore's excellent product power and brand influence in the Chinese market but also rewards its long-standing commitment to professional spine support positioning, deepening channel construction, and serving Chinese consumers. The persistent and warm applause in the venue further consolidates Kinkocore's benchmark position in the Chinese high-end mattress market.
After the glory, the deployment of the new journey. Mr. Zhu Bo, General Manager of Kinkocore China Channel, released the "2026 Kinkocore China Channel Distributor Strategic Report". The report is based on an in-depth analysis of the macroeconomic trend, changes in the home furnishings consumption market, and competitive landscape, and proposes the new year's channel development goals and action paths.
Mr. Zhu Bo pointed out that in 2026, Kinkocore China will adhere to the development theme of "synergy for win-win and quality and efficiency improvement". The core strategies include: optimizing the channel structure, consolidating the high-end image stores in first and second-tier cities while accelerating the refined下沉 into potential third and fourth-tier markets; deepening the empowerment of distributors, through more systematic training, marketing support, and digital tools to enhance terminal operation capabilities and profitability; and strengthening market order management to protect the legitimate rights and interests of partners and a healthy market environment.
Mr. Zhu Bo emphasized that distributors are Kinkocore's closest comrades-in-arms and most important assets in the Chinese market. The new year's strategic report aims to clarify common goals, unify action steps, and ensure that the brand and distributors form a strong synergy to capture market opportunities, respond to challenges, and achieve sustainable performance growth.
Further to affirm the efforts and collaboration of distributors, Kinkocore also held a grand award ceremony at the distributor summit, awarding distributors who made outstanding contributions in 2025 with awards such as "Annual Extraordinary Contribution Award", "Annual Smart Product Promotion Pioneer", "Excellent Construction Award", "Annual Rising Star", "Top Ten Dynamic New Cities", "Top Ten Supporting Cities", "Top Ten Outstanding Distributors", and "Kinkocore China Loyal Ten-Year Distributor".
In the fiercely competitive industry, heroes emerge like brilliant stars. Kinkocore distributors achieved remarkable results with strong sales power and precise market strategies. They not only established a deep-rooted high-end brand image of Kinkocore in local markets but also actively responded to the strategic deployment of the group, promoting the professionalization and intelligence expansion of the Kinkocore brand, and successfully pushing Kinkocore products and accessories to a new level in their respective markets, achieving remarkable sales performance.
Function Department Summit Exhibition, Launching a New Paradigm for Industry Empowerment
The most anticipated innovation at this summit was the special exhibition of the function departments of Aimo Group. This exhibition is not a traditional product display but an immersive experience and connection platform with the core concept of "all-around 360-degree one-stop empowerment".
The exhibition area is constructed with environmentally friendly and recyclable modular materials, with a design that combines technology and practicality, conveying the brand's innovation and sustainable development philosophy. Inside the exhibition, each functional department of Aimo Group and its collaborative major functional sections (including marketing department, new media marketing department, product research and development department, product management department, hotel business department, training department, active marketing department, customer service department, supply chain (including quality inspection) department, finance department, design department, and technology department) are equipped with independent and interconnected booths.
Distributors can experience the division of labor of each functional department, such as store customer flow analysis, consumer behavior tracking, inventory intelligent management, online and offline integrated marketing activities, and rapid response to after-sales requests. The full-process support capabilities from market planning, visual design, technology development to implementation promotion are presented in a transparent and intuitive way. This marks that Kinkocore's support for distributors has deepened from traditional policy and material levels to an operation capability empowerment level with digital and intelligent tools at the core.
Joining Hands to Hold the Golden Flag, Striving for the Peak Together
From the grand blueprint of global strategy to the glory and meticulous planning in the Chinese market; from the coordinated deployment of channel strategy to the comprehensive system support at the rear; to the innovative industry-leading intelligent empowerment special exhibition, this summit fully demonstrates Kinkocore's vision, strength, and responsibility. The 2026 Kinkocore National Distributor Summit concluded successfully in a warm, practical, and innovative spirit!
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