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2026高定新趋势：生活场景引领行业变革

家居百科
2025-12-31 13:04

High-End Customization Industry: The Shift to Lifestyle Customization 引言

The high-end customization industry is undergoing a deep transformation from "product customization" to "lifestyle customization". Whether it's reconstructing spatial logic, breaking through industry silos, or establishing brand beliefs, the essence lies in responding to a core proposition: how to make the home environment better serve people.

行业观察与趋势报告

As an industry observer, Sanwei Juxiang has conducted in-depth research and systematic sorting based on the 2025 Guangzhou Design Week, forming the "2026 High-End Industry Trend Report". This report aims to provide valuable references for the brand upgrade, product planning, and channel layout of high-end customization enterprises. This year's Guangzhou Design Week gathered a large number of exhibitors from various fields such as customized home, kitchen appliances, doors and windows, bathroom, materials, and intelligence, covering the entire home industry chain. This report selects brands that are most closely related to high-end customization and performed relatively well at the exhibition as the main observation objects for trend analysis.

趋势解读：消费入口的根本性改变

This series of articles will provide a forward-looking interpretation of the four key trends revealed in the report and analyze them in depth one by one. This article, as the third in the series, focuses on trend three: the fundamental change in consumer entry from the "hard decoration first" model dominated by construction sequence to the "comprehensive case planning first" era starting from the overall lifestyle. This silent revolution in the entry is profoundly rewriting the game rules and value distribution of the home industry.

家的构想，始于一幅完整的生活图景

For a long time, the creation of a home followed a clear and linear physical path. Consumers started with choosing a decoration company, proceeding step by step from water and electricity, tiling, and window installation to the end of hard decoration, and then began to think about furniture, soft decoration, and home appliances. In this model, the entry was firmly locked by the order of "who does the construction first", and enterprises in the industry chain were like relay racers, each firmly guarding a stretch of track. However, as the new generation of consumers enter the market, their decision-making logic has been reconstructed. They are no longer satisfied with asking questions like "which wood is more durable" or "which tiles are more wear-resistant", but instead directly ask: "Can my desired lifestyle be fully realized?"

案例深度剖析：从“产品联盟”到“场景共生”

At this year's Guangzhou Design Week, the joint presentation of Nanyang Dick, Fisher & Paykel, and Morgan Smart provides an excellent example for observing this trend. The key to their success lies in their going beyond traditional "brand cross-border" or "product bundling" and achieving in-depth "scene共生".

构建以“全案交付”为核心的新竞争力

This entry revolution poses a severe and clear challenge to all home industry professionals. It means that the infrastructure of competition has changed.

结语：入口之后，是一场关于生活意义的漫长旅程

The shift from consumer entry to "one-stop comprehensive case" is a seemingly commercial path change, but in fact, it is a profound return to user value. It declares the decline of the era centered on products and opens a new chapter centered on people and life blueprints. For high-end enterprises, competing for this new entry is not just competing for a sales opportunity, but also competing for the participation and voice in defining the future lifestyle.

This requires enterprises to let go of their obsession with the advantages of a single category and instead cultivate a more grand and delicate ability: to understand the emotional flow of people in space, to洞察 the evolution of family relationships and daily rituals, and to transform them into tangible, livable reality through design and technology. When enterprises can stand in front of the user's life blueprint and say, "All this, we can achieve together," true brand loyalty and market moat will begin to be built.