2025 Guangzhou Design Week: Innovations and Achievements
From December 5th to 8th, 2025, the Guangzhou Design Week grandly opened at Poly World Trade Center and three other venues, with the theme of "Dear," focusing on the aesthetics and materials of contemporary residential life. The 180,000㎡ exhibition space gathered over 1,000 quality brands from around the world, attracting more than 450,000 professional visitors, making it an influential design industry event in the home improvement industry. Simultaneously held was the 2025 "Mingrun List" awards for home improvement design, initiated by the Home Improvement Brand Academy and guided by authoritative institutions such as the Guangzhou Design Week. Rigorously reviewed by a committee consisting of design leaders, senior designers, and scholars in the industry, it has become an important benchmark for measuring the innovation of industry design and the strength of brands.
In the 2025 "Mingrun List" home improvement design awards, Zhongyu Sanitaryware Co., Ltd. won two major awards, "Home Improvement Design Innovation Product" and "Home Improvement Design Driving Pioneer Brand," with its core product, the JY15806 Shower Column, demonstrating the company's innovative power and industry influence as a benchmark of design and quality in the bathroom industry.
The JY15806 Shower Column, the core product awarded as the "Home Improvement Design Innovation Product", is Zhongyu Sanitaryware's ultimate interpretation of the concept of "Technology Protection, Enjoying the Bathing Experience." This product breaks free from the constraints of traditional bathroom design and redefines the bathing experience with material innovation and humanized design.
The core of this product uses an alloy body paired with German BASF PPA water passage parts to achieve double advantages of anti-scalding and heat insulation, and one-piece molding. On the basis of durability, it reinforces the safety line; the combination of four-function piano keys and a 1400° high-temperature ceramic valve core makes the operation more intuitive and the lifespan longer; the design of the one-piece floating storage platform, concealed lower water outlet, and silver anti-tangle nozzle not only maximizes space utilization and convenience but also perfectly integrates minimalist aesthetics with practical functions, outlining the new form of quality bathing in detail.
If the innovative product is the concrete manifestation of Zhongyu's design strength, then the honor of the "Home Improvement Design Driving Pioneer Brand" recognizes the brand's 46 years of dedication to the bathroom industry and the core of design.
Zhongyu Sanitaryware has always focused on "comfort, health, and intelligence" as the core of research and development, not only winning IF Design Award, Red Dot Award, and other international awards but also passing ISO three systems and many authoritative certifications in Europe and the United States, pushing the design standards and quality requirements to the international level. Relying on its 6 production bases and more than 2000 sales outlets across the country, Zhongyu has established a three-dimensional communication matrix of manufacturing and channels; with systematic support for attracting and supporting merchants, diverse store types, and the creation of a unified SI terminal image, it empowers dealers to operate efficiently; and with abundant national engineering cases and one-stop after-sales protection, it transforms design innovation into a beautiful home experience that consumers can perceive, making "design-driven" no longer an abstract concept but a tangible presence in every aspect of products, services, and brand ecosystems.

From the design breakthrough of a single product to the reconstruction of the brand ecosystem, Zhongyu Sanitaryware's winning of the two awards is both a summary of its past innovative achievements and an expectation for its future development. In the context of the rapid integration of the home improvement industry and the continuous upgrade of design concepts, Zhongyu Sanitaryware has not stopped at existing achievements but continues to explore in the fields of bathroom technology research and development, humanized design, green environmental protection, and more.
In the future, Zhongyu Sanitaryware will continue to dig deep into user needs, integrate cutting-edge technology with humanistic design, and create personalized, high-quality bathing experiences for consumers with products that are more warm and innovative. At the same time, it will take on the responsibility and担当 of a national brand, promoting the Chinese kitchen and bathroom industry to shine more brightly on the global design stage and making "Chinese design" one of the core competitiveness in the home improvement field.
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