斐雪派克闪耀2025 Dreamforce盛事
Fisher & Paykel's Digital Transformation at Dreamforce 2025 Global Tech Showcase: Fisher & Paykel's Digital Transformation at 2025 Dreamforce
Recently, the global tech event, 2025 Dreamforce conference, was held in San Francisco, USA, with over 50,000 attendees in person and hundreds of thousands of online viewers. Fisher & Paykel, as a benchmark for digital transformation, was invited to attend and showcased its digital achievements in key areas such as digital marketing, IT construction, and customer service.
In the marketing field, to meet the needs of ultra-high-end users for personalized experiences, Fisher & Paykel uses AI technology to make intelligent recommendations and content customization based on user preferences, making the online experience more intimate. This has enhanced user loyalty and increased order conversion rate by 33%. At the same time, through the internalization of advertising content and the automation of operations, efficiency has been improved by 75%.
In the customer service field, Fisher & Paykel uses AI and automation technology to efficiently handle common issues. The number of times users call for inquiries has been reduced by half, and the waiting time for on-site services has been shortened by nearly one-third.
Fisher & Paykel has also deepened the digital transformation of IT platforms, leveraging e-commerce platforms and customer relationship management platforms to achieve seamless and efficient data flow from ordering to service, laying the foundation for providing a high-end experience.
Fisher & Paykel's digital practice is a reflection of its commitment to the philosophy of "Designing for a Changing World" and its response to the needs of the digital age, reflecting its strategy of deepening digital transformation. As a global century-old luxury brand, Fisher & Paykel continues to upgrade the user experience throughout the entire process with innovation, providing valuable experience to the industry.
The success of the digital transformation has effectively driven market growth: in the ANZ market, the dual brand sales share of Haier and Fisher & Paykel ranks TOP1, with a market share of 20% in Australia and over 40% in New Zealand's white goods market.
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