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Natuzzi Amama系列中国首发

家居百科
2025-12-08 14:36

Natuzzi Italia Amama Series Launch in China

In the global design and lifestyle sector, the Italian luxury home brand Natuzzi Italia is set to showcase its highly anticipated Amama series in a city tour across several core cities in China in 2025. This is not just a launch of new products, but also a deep dialogue — resonating with local culture, interacting with the design community, and jointly exploring the diverse aspects of "harmony" in the contemporary context of life. The tour will take place in Shanghai, Xi'an, Guangzhou, Wuxi, Chongqing, Changzhou, and other cities in December 2025, with the theme "Rooted in harmony, new life," paying tribute to the brand's deep roots in Puglia over 66 years and outlining the future of home interiors with a forward-looking vision.

The root is the guiding thread of this journey, praising the relentless pursuit of beauty and eternal harmony, and inspiring every stage of the creative process: from the design of new models, to the exquisite craftsmanship of Natuzzi workshops, and the careful selection of materials and finishes according to the "principles of harmony" defined by Pasquale Natuzzi's creative guidance at the Style Center.

The expansion of the product line into overall home interiors, collaborations with international designers, and continuous dialogues with the design community all support Natuzzi Italia's evolution into a lifestyle and interior design brand.

Symmetry of Beauty, Collaborating with Andrea Steidl to Create a Classic Again

The Amama project is a collaboration between Natuzzi Italia and renowned Italian designer Andrea Steidl. Following the successful launch of the Mirai sofa in 2024, which won awards such as the European Product Design Award, Excellent Design Award, China's Best Design Award, Archiproducts Design Award, as well as the Red Dot Design Award and MUSE Design Award in 2025, this partnership shows even greater默契 and depth.

The word "Amama" itself is a palindrome, embodying symmetry in form and pronunciation. It not only隐喻s the diversity and symmetry of space construction, but also, because it can evoke the image of "mother" in some African languages, it infuses the furniture with warmth, comfort, and tranquility, symbolizing a space that tells generational stories.

Andrea Steidl, starting from thoughts on architecture and new lifestyles, transforms armrests or backs into functional elements — they can be a countertop, a bookshelf, a side table, or even a storage unit. Amama, as a modular "island" system, completely changes the traditional living room social model with its unique double-sided seating layout. With a variety of different modules, it offers unlimited combinations, making it adaptable to any space, whether residential or commercial. The Salina leather, Marechiaro fabric, smoked oak, and green lacquer chosen by the Natuzzi Style Center continue the overall harmonious dialogue in the contrast and integration of materials.

This design philosophy also extends to the living room and dining room furniture in the same series. The dining table stands out with its refined and strict design, becoming a delicate and multifunctional item. The side cabinet in the living room area, by combining the rounded and organic base with the streamlined and strict storage cabinet body, strengthens the modernity and functionality, creating an elegant and warm atmosphere.

City Tour, Structural Narrative Design in Multidimensional Contexts

The launch of the Amama new product series will see Natuzzi Global Business Projects Chief Officer Pasquale Junior Natuzzi and designer Andrea Steidl engage in in-depth discussions with the Chinese design community, taking place simultaneously in six cities — Shanghai, Xi'an, Guangzhou, Wuxi, Chongqing, and Changzhou — in December 2025. — Let the harmonious roots from Puglia absorb nutrients in the Eastern context and grow into diverse yet resonant interpretations of human settlements.