首页 > 即时动态 > 41年情谊，美梦思《老友记》温情上线

41年情谊，美梦思《老友记》温情上线

家居百科
2025-12-01 11:53

Memo's Meimengsi: Building Long-term Emotional Connections Memo's Meimengsi: Building Long-term Emotional Connections in the Fast-Paced Business World

In a fast-paced commercial society, the relationship between many merchants and users often ends with a single transaction. However, for Memo's Meimengsi, sincere companionship and sustainable emotional connections are the cornerstone of brand longevity. Since its establishment in 1984, Meimengsi has always adhered to its mission of "providing high-quality health sleep solutions," offering users a healthy, environmentally friendly, and long-lasting sleep experience. Recently, they have launched the "Meimengsi Old Friends" theme series of activities, aiming to reciprocate the support and companionship of their loyal customers. The activities include online story collection, offline field visits, and documentary filming, which aim to awaken warm memories between the brand and users through in-depth interaction.

This activity with the core of searching for touching stories has successfully attracted active participation from users in many places across the country. Among them is a 20-year veteran craftsman in the mattress industry, Master Li, who is both a strict controller of mattress quality and a loyal user of the Meimengsi brand. This Meimengsi mattress has witnessed his journey from newlyweds to a family of three generations, silently protecting the good sleep time of three generations. There is also Ms. Liu from Foshan, who has moved houses three times but always chooses Meimengsi mattresses. She said, "Furniture can be changed, but the companionship of sleep is irreplaceable."

With the successful conclusion of the "Meimengsi Old Friends" series of activities, a user documentary titled "Old Friends: The Temperature of Being Remembered" has been completed after post-production and will soon be launched on platforms such as Douyin and WeChat Video, sharing warm moments of trust and companionship with a wide audience.

Crossing Territorial Boundaries

Documenting Sleep Stories with the Lens

In order to explore more life imprints behind the products, the Meimengsi team has crossed territorial boundaries to visit the families of many loyal fans, using the lens to record a series of delicate and moving stories. From the initial encounter to trust, and then to companionship, they take users as the main characters, truly recording their stories of the past five, ten years, or even longer, capturing their beautiful moments in life, and their wonderful thoughts for the future. This is not just a simple recording, but also a reunion that spans several years. It is reported that the Meimengsi "Old Friends: The Temperature of Being Remembered" started in Changsha, a city full of historical heritage, and visited the Lin family, who has always chosen Meimengsi for ten years, as well as the loyal old friend Ms. Liu, who has repurchased multiple times. From the sleep memories of the 1990s to the pursuit of healthy sleep by the new generation of families, Meimengsi will use documentary images to show the emotional connection and growth process between users and the brand from different eras and regions.

The Story of Trust

Originating from 41 Years of Focus

Winning the faithful pursuit of users for more than ten years is inseparable from Meimengsi's 41-year focus and deep cultivation in the field of healthy sleep. Since its establishment in 1984, Meimengsi has established a research and development team with senior industry experience, integrating global cutting-edge design concepts, committed to creating personalized deep sleep solutions for every user. In terms of sleep experience, they have innovatively launched the "100-day worry-free sleep trial" commitment - users have 100 days of mattress experience time from the date of receipt, during which they have the right to exchange or return the mattress once without reason (excluding customized products, man-made damage, and non-mainland China regions), giving consumers enough time to fully experience every detail of the mattress product, ensuring that the chosen mattress is perfectly suited to their own needs, truly achieving zero-risk purchase of the bed and enjoying every night in peace.

In the Name of Old Friends

Opening a New Journey of Healthy Sleep

The success of the "Meimengsi Old Friends" activity lies in the redefinition of the connection between the brand and users - breaking the traditional business model of "buying and stopping" and building a relationship of mutual companionship and growth of "sleep old friends." Although this user interaction activity has ended, the emotional bond between the brand and users is continuing to extend with the long-termist temperature. For users, Meimengsi brings not only a mattress that meets the sleep needs but also a long-term guardian of family growth and warm memories.

Memo's Meimengsi hopes to achieve not only the satisfaction of a single sleep function but also a lasting and reliable sleep companionship. In the future, Meimengsi will take "deep research, suitable sleep, and healing" as the core of the brand, with user needs as guidance, continuously deepening the research and development of sleep technology, building a full chain of technology systems from materials to structure, and responding to the sleep needs of different users through innovative mattress core materials, sensory combination matching, and product function design. They will also develop more innovative, environmentally friendly, and comfortable sleep products, starting with visual color,造型设计, sensory touch, and building a set of exclusive Meimengsi "soft aesthetics" design language, continuously exploring more possibilities of healthy sleep, and using more excellent products and more considerate services to protect the sleep experience of users.