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2025饰面大会：江源刘维民谈材质情商与家居松弛

家居百科
2025-11-17 19:44

Home Industry Shifts Focus to Emotional Value

After a fierce competition in the home industry between "functional satisfaction" and "aesthetic pursuit," we are now at a new turning point: "emotional value" has become the core element defining the future of home spaces. With the acceleration of social rhythm, "relaxation" has evolved from a personal desire to a universal social need. Home, as the last shelter, has been endowed with the deep mission of becoming a "soul sanctuary."

Under this background, the leading brand in the industry, Qian Nian Zhou, held an "New Product Launch & Decorative Panel Trend and Application Seminar" during the 2025 Global Decorative Surface Conference. This event not only proactively launched new products in 2026 with a core theme of "relaxation" but also clearly proposed the industry upgrade path for decorative panels from "decorative aesthetics" to "emotional freedom," aiming to jointly open a "new blue sea" that focuses on users' spiritual needs with industry partners.

For an in-depth discussion of the strategic thinking, industrial collaboration, and market feedback behind this trend, Youju Shijie invited Liu Weimin, the general manager of Linyi Jiangyuan Decorative Material Co., Ltd., to conduct an interview together to interpret the profound change of the home industry from "selling products" to "providing emotional solutions."

Industry Event Image

【优居视界】：Qian Nian Zhou redefines decorative panels as "emotional media" and "texture carrier." As a supplier, how do you adjust materials or processes to support this transformation? What specific requirements does Qian Nian Zhou have for materials related to "relaxation" in collaboration?

【刘维民】：As a long-term partner of Qian Nian Zhou, we fully respond to the transformation positioning of "emotional media" and "texture carrier"—optimize the base material formula to enhance the warm and soft touch, upgrade the environmental protection process to achieve green and healthy standards, and accurately match the core needs of "relaxation." Qian Nian Zhou explicitly requires materials to have both skin-friendly touch and ultimate environmental protection, and both parties achieve efficient collaboration through joint research and development and process co-creation, both implement the core demands of new products and promote the industry to upgrade consumer needs from "function + emotion," achieving a win-win situation.

【优居视界】：Faced with the industry trend of "emotional value," as a supplier of Qian Nian Zhou, what explorations have you made in color, texture, or environmental performance? How do these explorations help Qian Nian Zhou's new products achieve differentiation?

【刘维民】：To fit the trend of "emotional value," we focus on three dimensions of color, texture, and environmental performance: select low saturation Morandi color series, replicate natural original textures to enhance immersion, and upgrade green and healthy addition processes to establish a healthy foundation. These explorations are deeply matched with the positioning of Qian Nian Zhou's new products, providing "visual relaxation + skin-friendly touch + environmental protection peace of mind" compound value, helping new products break out of simple functional competition, with emotionalized material experience forming differentiated advantages, and also enabling the cooperation of both parties to achieve co-creation and win-win in responding to trends.

【优居视界】：This seminar calls for the industry to shift from "single product" to "ecological construction." As a part of the supply chain, how do you participate in the industry co-creation initiated by Qian Nian Zhou? What new opportunities or challenges has this cooperation brought to your own business development?

【刘维民】：We participate in co-creation with the core of "ecological construction": open core technical parameters, deeply integrate into Qian Nian Zhou's research and development chain, and synchronize iteration of material and process standards to form a closed-loop collaboration from demand to delivery. This cooperation brings new opportunities—forcing us to transform into a "systemized solution provider," expanding high-value-added business; the challenge lies in the need to respond faster to the collaborative requirements of ecologicalization, but this also solidifies our core supply chain position, achieving a long-term win-win situation with Qian Nian Zhou and the industry.

【优居视界】：Please describe the appearance of a home that you consider to have "relaxation"?

【刘维民】：Not in need of complex decoration, with warm materials and soft tones as the foundation, skin-friendly touch, and abundant breathing, where one can take off their fatigue and naturally relax.