奇兵到家解家居后市场难题
Home Improvement Market in China: The Rise of Qi Bing Diao Jia
As the home industry shifts from incremental development to存量运营, a nearly 900 billion yuan home improvement market is quietly emerging. According to the latest "2025 China Home Improvement Market Industry Report" released by 36Kr Research Institute, the size of the home improvement market in China has exceeded 660 billion yuan in the past five years, and is expected to approach 900 billion yuan by 2029. However, behind this blue ocean, home improvement businesses are普遍陷入成本高、覆盖弱、响应慢、管控难的困境 - while Qi Bing Diao Jia, as a key case analyzed in the report, has opened up a growth breakthrough with its innovative solutions.
From "Regional Limitation" to "National Coverage"
The report points out that as the home industry shifts to a "user-centered" approach, after-sales services have been upgraded to a comprehensive ecosystem throughout the entire lifecycle. However, the traditional model's regional fragmentation and non-standardization issues severely restrict the sales radius of businesses. Qi Bing Diao Jia precisely breaks through this bottleneck, with a network of over 3.8 million professional technicians and a 99.5% national coverage service network, reaching deep into county-level towns and villages, solving the pain points of top brands being difficult to penetrate and small and medium-sized businesses being unable to cover. This makes "service nationwide" a feasible standard. For businesses, this means a direct breakthrough in the sales radius: orders from third and fourth-tier and下沉 markets that were previously abandoned due to after-sales shortcomings can now be safely accepted; expansion plans previously limited by geography now have solid service guarantees, truly realizing "business where the service covers."
Reverse Matching: Giving Pricing Power Back to Businesses
The most revolutionary innovation of Qi Bing Diao Jia lies in its first-time creation of a "business pricing, technician acceptance" reverse matching mechanism. Different from the platform's commission model, its "fixed price, quotation, self-set price" three-dimensional system gives businesses full autonomy: fixed price achieves transparent and controllable budget control, the quotation model introduces competition and selection, and self-set price allows businesses to make flexible decisions based on their own costs, customer needs, and market dynamics, achieving cost control and profit maximization. This mechanism directly breaks through the industry's price black box, and data shows that the after-sales cost of businesses that have joined has dropped by an average of 45%, especially beneficial for small and medium-sized enterprises with limited capital, which can build a national service system comparable to top brands with a light asset model.
Intelligent Scheduling: From "People Finding Orders" to "Orders Finding People"
Efficiency is the gold standard for the after-sales market. Qi Bing Diao Jia's independently developed intelligent order processing system, through LBS positioning, technician skill tags, historical ratings, and free status, etc., achieves precise matching of "people - order - location," achieving "3-second response, 1-hour appointment for home service." With full-link control mechanisms such as one-year warranty, node management, and 7*15 hours online customer service, the platform maintains a user satisfaction rate of 99.55% and an order completion rate of 99.8%. This "technology + operation" dual-drive model transforms non-standard services into measurable and traceable standardized products, reshaping the industry's trust system.
Ecological Empowerment: More Than Just Fulfillment, It's About Connection
The report emphasizes that future competition among platforms will shift to ecological resource integration capabilities, data intelligence levels, and service closed-loop depth. Qi Bing Diao Jia has not only become a tool for taking orders but also a digital platform connecting 3.5 million businesses and 5 million families. By accumulating full-chain service data, it feeds back to brand owners to optimize product design and channel strategies; through a standardized training system, it helps blue-collar technicians broaden their career growth paths; and by covering high-tech categories such as smart locks and whole-home customization, it cuts into new blue oceans such as smart home debugging and scene optimization.
As renovation becomes the norm and intelligent upgrading is unstoppable, Qi Bing Diao Jia has verified the feasible path of third-party platforms from cost center to value center with its three core advantages: network breadth, mechanism innovation, and technical depth. This model provides a useful reference for the home improvement after-sales market to move from scattered and inefficient to an intelligent ecosystem. In the future, with the continuous evolution of technology and the deepening of ecological collaboration, the home improvement after-sales market is expected to usher in a new stage of high-quality development. Find technicians quickly with Qi Bing Diao Jia!
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