Bowers & Wilkins - The Sound of Style
From the UK to the world, Bowers & Wilkins (B&W) represents the peak of high-end acoustic aesthetics with its philosophy of "True to the Sound." For over half a century, B&W has been synonymous with the pinnacle of sound quality. As the global brand ambassador for Bowers & Wilkins, David Beckham embodies the unique taste for a quality life and passion for music, perfectly interpreting the brand spirit of "Sound as Style" of Bowers & Wilkins.

From the Abbey Road Studios to luxury car custom sound systems, from professional monitoring equipment to wireless headphones and home speakers, Bowers & Wilkins, with its pursuit of the ultimate detail in sound, makes the beauty of the original sound a symbol of elegance in modern life. This Double 11, Bowers & Wilkins brings its flagship new product - the Pi8 True Wireless Noise-Canceling Earbuds and the Zeppelin Pro Sixth Generation Wireless Bluetooth Speaker, in partnership with the national subsidy plan, to the official Tmall and JD.com stores. In the sound wave where brand and technology intersect, Bowers & Wilkins brings an unprecedented listening feast to China's high-end users.
Pi8 True Wireless Noise-Canceling Earbuds: Defining Flagship Acoustics in Portability
For users who value both sound quality and design, the Pi8 is the ultimate achievement of Bowers & Wilkins wireless earbuds. It features 12 large diameter carbon film driver units, a core technology derived from the brand's high-end speakers, bringing purer and more layered sound field performance. With Bluetooth 5.4 and aptX Lossless transmission, wireless can achieve near studio-level sound quality resolution.

Pi8 offers a variety of color choices such as Obsidian Black and Jade White, each color integrating Bowers & Wilkins' signature British design style, presenting a low-key and pure acoustic aesthetics in detail.
Pi8 adopts intelligent active noise cancellation (ANC) and environmental transparency mode switching, allowing users to enjoy the beauty of the original sound in commuting, office work, or long-distance travel. Each earbud weighs only about 7 grams, is comfortable to wear, and has an IP54 dust and water resistance design for added protection in daily use. In terms of battery life, with noise cancellation enabled, it can be continuously played for about 6.5 hours, with a total battery life of over 20 hours when paired with the charging case, and supports fast charging, providing several hours of playback time in just 15 minutes. With the Bowers & Wilkins Music App, users can adjust the sound effects and switch modes according to their personal preferences, enjoying a truly "customizable" listening experience. Pi8 makes flagship acoustics no longer confined to the home, but available for on-the-go listening.
Zeppelin Pro Sixth Generation Flying Boat Speaker: Letting Sound Become Art in Life
While the Pi8 defines the high-end acoustic experience on the go, the Zeppelin Pro is the perfect fusion of home aesthetics and acoustic craftsmanship. The new Zeppelin Pro continues the brand's iconic "flying boat" design, internally equipped with a 2.1 channel architecture - two 25 mm titanium film high-frequency units, two 90 mm FST mid-range units, and one 150 mm bass unit, with a total power of 240 watts, frequency response ranging from 35 Hz to 24 kHz. Whether it's classical symphony, jazz, or modern electronic music, the Zeppelin Pro can accurately reproduce the details and dynamics of studio-level recordings.

The speaker supports Wi-Fi, Bluetooth 5.0, AirPlay 2, and Spotify Connect, compatible with mainstream high-resolution streaming platforms. Its soft ambient lighting and floating base design allow technology and aesthetics to coexist, making it a visual and auditory focus in any living room, study room, or bedroom. For users who pursue both style and performance, the Zeppelin Pro is not just a speaker, but a piece of art in life.
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