口碑流量双丰收，即米智家武汉展风采
2025 Wuhan Dog Brother Smart Home Traffic Carnival Recap 2025 Wuhan Dog Brother Smart Home Traffic Carnival: A Success Story
On October 25, 2025, the Wuhan Dog Brother Smart Home Traffic Carnival came to a successful conclusion! This event, which gathered nearly 500 industry experts and over 20 top-quality manufacturers, stood out with its 10+ hours of non-stop, valuable content sharing. The focus was on three core topics: AI-powered online customer acquisition, precise self-media marketing, and Douyin live streaming operations. Attendees delved into the full customer acquisition process and clarified the industry trend of "self-media as the core tool for traffic acquisition," providing a clear path for industry professionals seeking to break through traffic challenges.
Under the spotlight of the industry, Ji Mi Smart Home, a leading brand in the smart home industry, made a dazzling debut with its latest products and innovative quick-installation store policies. With its "compliance and quality + differentiated solutions," it quickly became the center of attention at the event, demonstrating strong brand competitiveness.
Long-termism, Compliance, and Light High-end Customization
While traffic is crucial, the Dog Brother team at the event advocated for "building IPs, not just influencers" and emphasized the long-term approach of "making smart home a proud legacy." This aligns with Ji Mi Smart Home's philosophy, which focuses on building long-term brands rather than exploiting users. Ji Mi Smart Home has always made "compliance" the core criterion for product research and development and production. The full range of intelligent new products showcased at the carnival have passed 3C and CQC certifications, ensuring product quality and safety from the source. This not only gives dealers confidence in promoting products but also makes end-users feel the ultimate pursuit of quality by Ji Mi Smart Home.
Good Reputation, Good Traffic, and a Good Ecosystem
The concept of "Our friend circle is our fifth store" shared by Dog Brother at the carnival opened up a new perspective on private domain operations. Compared to public domain traffic from self-media and Douyin live streaming, the friend circle, as a core scene of private domain, is a key battlefield for user sedimentation and word-of-mouth transmission.
Ji Mi Smart Home's Approach to Private Domain Operations and Word-of-Mouth
Ji Mi Smart Home understands the close relationship between private domain operations and word-of-mouth and helps dealers focus on the private domain: on the one hand, providing regular smart delivery training for dealers to enhance their delivery capabilities; on the other hand, providing a treasure trove of materials, including product feature posters, customer testimonials, scenario-based videos, and product usage tutorials, to make dealers' professionalism "from implicit to explicit, from vague to certain." This makes the user's decoration experience more transparent and allows good word-of-mouth to drive more traffic.
Opportunities and Challenges in the Smart Home Industry
From an industry perspective, the current share of smart home in the overall home market is still less than 15%, and many families have not yet experienced the convenience of smart living. The consumption potential of下沉 markets and the demand gap for the transformation of existing housing are huge opportunities waiting to be explored. We should not be confined by short-term traffic anxiety; the real red of the industry lies in the unsatisfied market demand. Ji Mi Smart Home has already targeted these opportunities and actively deployed with the service standard of "good products, good design, good delivery," not only consolidating its position in the industry but also working with dealers to seize the first opportunity in the vast market blue ocean, and jointly trigger the development of the smart home industry.
Brand Showcase and Industry Exchange
For Ji Mi Smart Home, participating in this event was not only a brand showcase but also a deep industry exchange: discussing traffic operation techniques in the era of self-media with 500 colleagues, achieving efficient connection and experience exchange, and allowing more partners to see Ji Mi Smart Home's accurate grasp of industry trends and brand strength.
Looking Forward to the Future
In the future, Ji Mi Smart Home will continue to focus on the smart home industry, build market trust with compliant products, promote industry普及 with solutions that meet public demand, empower dealer growth with optimized cooperation policies, and work with partners to jointly seize the new blue ocean of the smart home industry in the era of self-media traffic.
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