首页 > 即时动态 > 誉辉陶瓷领航5A新国标，锚定价值新蓝海

誉辉陶瓷领航5A新国标，锚定价值新蓝海

家居百科
2025-10-21 18:07

Yuhui Ceramics: Pioneering Quality Value in the Ceramic Tile Industry Yuhui Ceramics: Leading the Industry into the 'Value War' Era with 'Extreme Quality' Strategy

With the implementation of the new national standard for "Consumer Product Quality Classification - Ceramic Tiles" (5A Standard), the building ceramics industry has officially entered the "value war" era. At the 2025 Autumn Ceramics Expo, the pioneering brand of characteristic tiles, Yuhui Ceramics, took the lead in presenting a comprehensive "Extreme Quality" brand strategy, providing an exemplary response to the industry's shift from "price competition" to "quality value".

Strategic Upgrade: From 'Product Manufacturing' to 'Quality Aesthetics' System Construction

Yuhui Ceramics deeply grasps the industry transformation led by the 5A new national standard and anchors its strategic core on the word "Extreme Quality," systematically decomposing it into three dimensions: "Extreme Quality Design, Extreme Quality Products, and Extreme Quality Space." This not only improves the physical performance of products but also deeply integrates aesthetic value with quality standards, building an un replicable brand moat.

Although the 5A certified products are still in the process of systemization, Yuhui has proactively internalized the "5A quality thinking" into the entire research and development and quality control process. From the strict selection of raw materials at the source, to the innovation of production technology, and finally the expression of texture, it fully conforms to the "quality and price" orientation advocated by the new national standard, providing dealers with a strong competitive market trust.

Product Implementation: 'Extreme Quality Triad' Fortifies Channel Trust

The implementation of the strategy depends on strong product power. Yuhui relies on its mature wood grain, small flower tiles, and slab tiles as the core matrix, launching the "Extreme Quality Triad" product system:

Warm Extreme Quality (Wood Grain Tiles): Focuses on differentiated touch and natural aesthetics, capturing the healthy and comfortable home consumption market. Color Extreme Quality (Small Flower Tiles): Helps dealers enter the personalized and artistic niche field with high-added-value design. Grand Extreme Quality (Slab Tiles): Satisfies the needs of high-end commercial and residential projects with excellent performance and presence.

The 100+ characteristic products and 30+ trend new products launched this time are not only a breakthrough in texture and technology but also a deep optimization in scene adaptability, providing a complete "material and space" solution for terminal sales, directly empowering dealers to increase unit price and transaction rate.

Joining Forces: Partnering with Channel Partners to Embark on the 'Quality Revolution'

2025 is a key year for the industry's value transformation. Yuhui Ceramics clearly stated that it will use this Ceramics Expo as a platform, not only for the debut of new products but also for an open forum to explore the "quality future" with dealers and designers. The brand aims to promote the quality awareness and value recognition of the industrial chain from product research and development, channel empowerment to terminal marketing, and jointly开辟 a new blue sea market that is standardized, transparent, and high-value.

At the crossroads of the industry, Yuhui Ceramics demonstrates its strength as a leading characteristic brand with clear strategy, solid products, and an open attitude. Choosing Yuhui is choosing to walk with quality and lead the future of high-quality development.