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双奥冠军携手劳卡，重塑家居价值体验

家居百科
2025-09-30 10:44

Laoka Home Customization: Breaking the Low-Price Competition Deadlock Home Industry's Low-Price Competition: Challenges and Laoka's Solution

Currently, the home industry is trapped in a "low-price competition" dilemma. As the price war intensifies, its negative impacts are gradually emerging. Some companies, in order to maintain the low-price strategy, often resort to material reduction, service contraction, and experience loss, leading to a collapse in consumer trust for low-price customized products. This has a significant impact on the industry's reputation.

Laoka Whole Home Customization has been committed to craftsmanship quality and value creation for 21 years. In the first half of 2025, the brand has undergone a comprehensive upgrade in positioning: focusing on leading brand positioning through design services, and breaking the industry's price involution with "Seven Star Design Services + Six Standard Product Concepts." This creates a full-chain high-quality experience for consumers from design to product delivery, reflecting Laoka's deep insight into the future development path of the industry and its strategic foresight.

Recently, Laoka has entered into in-depth cooperation with the Paris Olympic champion in freestyle BMX cycling Deng Yawen and the 25-meter pistol rapid fire shooting champion Li Yuehong. With "Dream Custom Home" as the touchpoint, the brand combines sports spirit with brand value, promotes brand upgrading, and effectively implements the leading brand positioning in design services. Through the empowerment of Olympic champions, Laoka builds a value link between the brand and consumers.

Collaborating with Olympic Champions

Building Brand Value Identity with the Spirit of Sports

From swimming champion Jiao Liuyang and track and field champion Liang Xiaojing to the current BMX champion Deng Yawen and shooting champion Li Yuehong, Laoka continues to lay out the sports marketing track. This is not just a simple upgrade of the marketing model, but a deep integration of brand core and sports spirit.

The "focus, ultimate, breakthrough" spirit of sports embodied by champion athletes is highly consistent with Laoka's long-standing brand gene of "specialization, dedication, craftsmanship quality, and refined pursuit." By infusing the spirit of sports into the brand connotation, Laoka conveys a brand value proposition beyond the functional level of products - that home is not only a container for quality life but also a spiritual field that carries dreams and inspires growth.

This communication based on spiritual resonance helps Laoka establish a "champion quality" cognitive anchor in consumers' minds, realizing the brand upgrade from "product-oriented" to "value identification."

From Old House Renovation to Flat Floor Refinement

Implementing "Champion Standards" through Design Services

In the sports field, chasing excellence and striving for the championship is the dream of Olympic champions Deng Yawen and Li Yuehong. In their daily lives, like ordinary people, they also hope to have a dream home that can improve their living environment and quality of life for their families.

Laoka's "Dream Custom Home" caters to the different customization needs of Olympic champion Deng Yawen's "old house renovation" and Li Yuehong's "flat floor refinement," customizing living spaces that meet their individual needs. This integrates the brand's design power, product functions, and real-life scenarios, precisely matching their "champion label" and property attributes, delivering home solutions that meet champion standards and providing consumers with an ideal home model with high reference value.

For Deng Yawen's "old house renovation" and improvement needs, Laoka reconfigures the space, combines cabinet, wall, door integration design with the reorganization of personalized function modules, and integrates her pursuit of appearance fashion, human-pet interaction, collection display, and aging care, creating a "personal museum" that can carry her passions and a "dream home" that can protect her family.

Laoka's precise insight into Deng Yawen's needs and the high-standard delivery of the design scheme have won her high recognition, and the banner has become a powerful witness to Laoka's design service strength and product power.

For Olympic champion Li Yuehong's customization needs of "high-quality and multifunctional integration," Laoka reconstructs the living room movement line, improves space interaction and efficiency, and delivers a high-quality solution that integrates parenting, leisure and entertainment, socializing, and honor display. This demonstrates Laoka's ability in flat floor refined customization and personalized life scene construction.

The two champion homes not only reflect Laoka's comprehensive capabilities in design concept, craft details, and lifestyle scene integration, but also achieve a full-process closed loop from demand insight to scheme implementation through "Seven Star Design Services + Six Standards," truly transforming "champion standards" into user-perceptible living experience.

The high recognition of the champions is an authoritative certification of Laoka's commitment to creating "champion quality" products, and it is also a powerful endorsement of the brand commitment "Laoka design truly understands you, and it's beautiful and practical."

Experiential Sports Marketing

Continuously Deepening Brand Differentiation Marketing Path

Unlike the common use of entertainment celebrities as endorsers, Laoka has chosen a more profound and valuable experiential sports marketing path, which stems from the deep thinking of brand core and long-term value. The sports champions carry not only athletic honor but also a kind of struggle spirit and professional credibility that transcends the time dimension - which forms a high degree of value resonance with the industry attribute of home consumption "heavy decision-making, long cycle, high trust."

Therefore, Laoka does not simply use the portraits of champions for promotion, but invites champions to serve as "brand experience officers," allowing them to use and deeply experience Laoka's full range of products. Through the personal experience of the champions with the products, the product quality and service value of Laoka are truly verified, which is the key to winning customer trust.

The natural traffic and trust endorsement brought by the Olympic champion IP attribute inject strong attention potential into Laoka. However, to effectively transform attention into brand identity and consumer action, it is离不开 the efficient acceptance of offline channels.

With the upcoming opening of the 15th National Games, Laoka will leverage the public's attention to major sports events to hold a series of brand marketing activities. Relying on the "champion model" universal package products, it injects strong marketing tools and trust support into terminal sales, allowing consumers to directly experience the high-quality products of "champion standards." This "champion IP + product experience + social hot spot" three-in-one marketing model builds a closed loop of brand marketing, providing a marketing model for the home industry to shift from "price competition" to "value competition."

Conclusion

In the key period of industry transformation, Laoka's sports marketing is far more than just capturing commercial-level traffic. It is a profound practice of brand long-termism. Laoka believes that the essence of home is to provide a long-lasting and stable carrier for life, which resonates with the struggle, professionalism, and trust in the spirit of sports. With the spirit of sports as the core and design services as the support, Laoka integrates brand storytelling into the emotional and value pursuit of the society, realizing the value upgrade from "product manufacturing" to "making home life better."