书香门地集团再登《亚洲品牌500强》
亚洲品牌盛典：书香门地再登2024亚洲品牌500强
On September 28th, the 20th Asian Brand Gala, themed "Stepping into the Digital New World of Brand RWA", was grandly held in Hong Kong. The event was jointly hosted by professional brand evaluation agency Asiabrand and the Asian Digital Development Bank, along with MINAX Global Brand Exchange, Eurasian Brand Evaluation Center, China Asia Economic Development Association, Belt and Road General Chamber of Commerce, ASEAN-China Chamber of Commerce, and Asia-Pacific First Satellite and other institutions. The highly anticipated "2025 Asian Brand 500" list was also released at the same time. Shuxiang Mendi Group once again made the honor list, joining brands such as Huawei, State Grid, Douyin, Industrial and Commercial Bank of China, Alibaba, China Resources Group, BYD, Toyota, Samsung, and Sony on the "2024 Asian Brand 500" honor list.
Asian Brand Research Institute Vice President Guan Xinfeng released and analyzed the "2025 Asian Brand 500" list. Vice President Guan said, "The list witnesses the rise of Chinese brands with technology as the core and climbing the global value chain." He further pointed out that digitalization and greenification will become the key engines for brand leapfrogging in the future.
As a leading Chinese high-end wood flooring brand, Shuxiang Mendi stands out with its "Aerospace Quality" and "Aesthetic Flooring" research and development. Since 2025, after collaborating with China's rockets and infusing the "Millimeter Spirit," the brand has been pushing products from molecular-level detection in wood selection to nanometer-level control in coating technology. It has established a joint laboratory with China's rockets, combining aerospace precision with natural wood, and has achieved molecular-level detection of wood and nanometer-level control of coating through joint research with China's rocket laboratory. It has also solidified quality through extreme environment testing and million-time destructive experiments, upholding the mission of "making every living space an art hall."
At the same time, Shuxiang Mendi launched the "Beauty+Worry-Free" service system, integrating with channels and creating a "Worry-Free Service Demonstration Brand" in collaboration with national leading stores and home improvement companies. It has established a digital tracking system from factory to customer complaints. In the future, Shuxiang Mendi will accelerate its international layout, bringing the "Shanghai Quality Gold Award" gene and aerospace-level research and development to the global market, writing a long-term answer for Chinese home brand commitment with craftsmanship.
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