玛格战略：实木涂装升级，锚定高质量发展，破局内卷
Customized Furniture Industry Transformation: Magis' Strategic Upgrade
In the current macro background where the real estate industry is entering the era of inventory and market growth slows down, the customized furniture industry is also facing severe challenges of increasing competition. The situation of high homogeneity and fierce competition within the industry is becoming increasingly obvious, and the price war has gradually become an inescapable dilemma for many brands. Long-term low-price competition not only seriously squeeze the profit of enterprises but also weaken the industry's investment motivation in product development, process innovation, and service system. Faced with this problem, if enterprises want to get out of the quagmire of internal competition, they must promote systematic upgrades and transformation, return to the essence of value creation, and open up a truly competitive differentiated development path with solid technical accumulation and continuous aesthetic innovation.
On September 23rd, Magis held the "Seeking Wood and Color, New Life" - 2026 Color Art Grand Prix and Solid Wood Coating Upgrade Launch in Chongqing. This is not only the debut of new products but also the core embodiment of Magis' push for "strategic upgrading" and "brand upgrading". To meet consumers' pursuit of high-quality life and build a core barrier in the high-end custom market, Magis' high-end strategy of upgrading, takes "solid wood coating" and "color aesthetics" as the key path to break the deadlock.
Strategic Upgrading: From "Solid Wood Coating" to "High-end Upgrading"
The launch was opened with an artistic atmosphere, but the agenda quickly delved into the deep thinking of industrial development. Currently, the customized furniture industry is experiencing a profound period of change. In the opinion of Mr. Tang Bin, the Chairman of Magis, the end of all internal competition will be value creation.
Based on this judgment, Magis' "high-end upgrading strategy" was born. This is not a concept that emerged out of nowhere, but rather a profound insight into its own development path and a forward-looking layout based on its 21 years of solid wood coating accumulation. In his speech, Tang Bin put forward the core proposition of the brand: "Without solid wood, there is no high-end; without coating, there is no high-end customization."
These twelve words precisely summarize Magis' understanding and definition of the high-end customized market. Solid wood lays the foundation for the warm and precious texture of high-end quality, while coating achieves the ultimate expression of environmental protection and aesthetics. Behind this is Magis' quality development path of adhering to product and user experience for twenty years without following the trend.
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