玛格品牌升维：实木涂装重塑价值，探未来高定战略
Custom Home Industry Challenges and Magis' Strategic Upgrades
In the current macro context where the real estate industry is stepping into the era of inventory and market growth slows down, the custom home industry is also facing severe challenges as competition intensifies. The highly homogenized and fiercely competitive situation within the industry is becoming increasingly evident, and price wars have gradually become a difficult-to-break deadlock for many brands. Long-term low-price competition not only seriously squeezes corporate profits but also weakens the industry's motivation to invest in product research and development, process innovation, and service systems. Faced with this challenge, companies must promote systematic upgrades and transformations to break out of the mud of internal competition, return to the origin of value creation, and open up a truly competitive differentiated development path with solid technical accumulation and continuous aesthetic innovation.
On September 23, Magis held the "Seeking Wood, Inquiring Color,臻彩新生" - 2026 Color Art Awards and Solid Wood Coating Upgrade Launch in Chongqing. This is not only the debut of new products but also a core embodiment of Magis' "strategic upgrade" and "brand upward" efforts. To directly meet consumers' pursuit of high-quality life and build a core barrier in the high-end custom market, Magis' high-end custom strategy focuses on "solid wood coating" and "color aesthetics" as key paths to break the deadlock.
Strategic Upgrade: From "Solid Wood Coating" to "High-end Upgrade"
The launch was opened with an artistic atmosphere, but the subsequent agenda quickly delved into the deep thinking of industrial development. Currently, the custom home industry is experiencing a profound period of change. According to Mr. Tang Bin, the chairman of Magis, the end of all internal competition will be value creation.
Based on this judgment, Magis' "high-end upgrade strategy" was born. This is not a concept that emerged out of nowhere but is based on its 21 years of solid wood coating accumulation, a profound insight into its own development path, and forward-looking layout. In his speech, Tang Bin put forward the core proposition of the brand: "Without solid wood, there is no high-end; without coating, there is no high-end custom."
The twelve words precisely summarize Magis' understanding and definition of the high-end custom market. Solid wood lays the foundation for the warm and precious high-end texture, while coating achieves the ultimate expression of environmental protection and aesthetics. Behind this is Magis' 20 years of unwavering commitment to product and user experience quality development.
相关知识
解构玛格品牌升维 ：以实木涂装重构价值，揭示未来高定战略锚点
玛格家居战略转型：高定全案战略开启发展新篇章
玛格品牌升维：实木涂装重塑价值，探未来高定战略
玛格精品定制长沙论道 渠道突破共筑品牌升维
高定风口下，玛格如何以“组合拳”取胜？
高定风口下，玛格如何以“组合拳”抢占赛道？
探展玛格精品定制！网易带你品鉴2023中国建博会
颜质时代 向上升维！玛格家居年度色彩趋势与精标工艺全新发布
玛格家居惊艳亮相定制家居展 联袂大师共启“轻高定”美学新纪元
360°精标组合拳！玛格做高定的底气从何而来？
网址: 玛格品牌升维：实木涂装重塑价值，探未来高定战略 http://m.jiajubaike.cn/newsview131265.html
