张御御品深睡枕走红，创新睡眠体验
Exploring the Sleep Economy: Zhangyu Yupin's Approach to Quality Sleep
With the increasing pursuit of healthy routines and quality living, sleep issues have become a significant concern in recent years. Correspondingly, the sleep economy has surged, with various sleep aids gaining widespread popularity among consumers, and the market size is maintaining a stable growth trend. Against this backdrop, Zhangyu Yupin, a lifestyle brand dedicated to sleep under the Zhangyu Group, focuses on uncovering diverse sleep needs of users, adhering to the natural laws, and striving to provide customized sleep solutions to create a comfortable and worry-free deep sleep environment.
Firstly, in terms of brand positioning, Zhangyu Yupin identifies itself as a 24/7 sleep brand. It aims not only to provide hotel-like comfort at home but also during travels or late-night work hours. In other words, Zhangyu Yupin no longer solely serves the hotel and travel crowd but expands its core user base to cater to a wider range of "sleepers," offering them more high-quality sleep essentials.
Secondly, in product development, the best-selling products under Zhangyu Yupin directly relate to "sleep" and "deep sleep." One of the top-selling products is named "Zhangyu Yupin Deep Sleep Pillow Pro," emphasizing its function to help users achieve deep sleep right from the product name. The feature descriptions focus on "how to achieve deep sleep" and "dual protection for side and back sleeping positions." It is reported that in the Zhangyu天猫旗舰店, three pillows targeted at deep sleep have exceeded 100,000 units in sales, with one pillow labeled "Zhangyu Hotel Edition" reaching 200,000 units. Thanks to its strong sales, Zhangyu's pillow products topped various e-commerce lists last year's Double Eleven (Singles' Day). Among the top 5 pillows on the Taobao hot sales list, Zhangyu accounted for 3 spots, and more significantly, Zhangyu's unit price was lower than other pillow brands, truly providing consumers with a good and affordable sleep pillow.
Of course, after determining specific consumption scenarios and target audiences, Zhangyu Yupin also values its full-channel marketing layout across the internet. It has flagship stores on Tmall, JD.com, and Pinduoduo, and invests heavily in content platforms like Douyin and Xiaohongshu for product promotion. It emphasizes the effectiveness of "Zhangyu Deep Sleep Pillow for sleep scenarios" through various methods. Zhangyu has established a full-ecological retail advantage in conjunction with hotels, allowing users to see and buy products with ease. This "immersive" hotel experience extends to retail, achieving full-chain user operation with delivery as customer acquisition.
In conclusion, the sleep economy has a vast market development potential. Looking forward, Zhangyu Yupin will continue to adhere to its original intention, focusing on the research and development of more sleep products, so that more users can experience deep, quality sleep.
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