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海尔零嵌冰箱泰国热销，马来西亚市场引爆

家居百科
2025-09-11 15:45

Haier Fridge Market Leadership in Southeast Asia Haier Fridge Dominates Southeast Asian Market with Localization and Innovation

In the Southeast Asian home appliance market, Haier fridge has achieved comprehensive leadership through localization and product innovation. As of the first half of 2025, Haier fridge's market share in the region has remained at the top, with a significant increase in the large refrigerator category exceeding 50%. In countries like Thailand, Vietnam, and the Philippines, the growth rate has exceeded 40%. The market performance in Malaysia is also remarkable, with a 42% increase in refrigerator sales from January to August this year.

Following the market success in Thailand, Haier's Space Fit series fridge officially launched in Malaysia from September 5th to 7th. According to feedback from the launch event staff, the series has received extensive attention and achieved a breakthrough in first-day sales. This series may become a blockbuster product under Haier's high-end layout. The launch of this product is both the implementation of Haier's strategy to "redefine the modern kitchen" and a precise response to the high-end consumption needs in the Southeast Asian region. According to data from Euromonitor International, over 80% of Malaysians pursue a "de-cluttered, high-quality" living space, and the kitchen has evolved from a simple functional area to a family emotional and health center. In this trend, the launch of the Space Fit series fridge has become a key practice for Haier to capture the high-end market.

Haier Space Fit series fridge launch event

Addressing the needs of Southeast Asian consumers, Haier's Space Fit series fridge creates a high-end experience from multiple dimensions: for food storage, the HCS humidity control system and Fresher Shield technology can maintain the freshness of vegetables and meats. In terms of space utilization, considering the 3-4 square meters of kitchen in apartment kitchens in Malaysia, the 0 centimeter embedded installation gap achieves a level with cabinets, and the 108° dual-axis hinge design ensures that the drawer can be fully pulled out at 90° opening, solving the pain points of compact kitchen spaces. On the scene adaptation level, it is equipped with Smart Ice ice-making technology, an automatic refrigerator with a rapid ice-making machine, an open drink space height of 230mm, and can store 95% of beverages, which is in line with the local hot climate and ice drink habits.

In the future, Haier Smart Home will use the Space Fit series fridge as a fulcrum to continuously deepen the high-end market layout, consolidating the share advantage while promoting the regional home appliance industry from "scale competition" to "value competition," further strengthening the leading position in the high-end market.