海尔洗碗机：节能达欧标A级50%，IFA展亮点
Haier Dishwashers: Leading the Market with Energy-Efficient Innovation Green Living and Home Efficiency: Haier's支配地位 in the Dishwasher Market
Recent years have seen a surge in competition in the global dishwasher market, driven by consumers' increasing demand for green living and home efficiency. In China, Haier's dishwasher range, known for its product quality and brand strength, has maintained the top position in the offline sales market for three consecutive years with its drawer-style dishwashers. Abroad, Haier dishwashers focus on the extreme energy-saving needs of the European market, launching ultra-energy-saving heat pump dishwashers that have broken through both market share and price indices. In the UK, France, Italy, and Spain, Haier's market share is ranked first among Chinese enterprises, and its price index growth rate is first.
On September 5th, at the IFA 2025 Berlin Expo, Haier Kitchen Appliances introduced the A-50% ultra-energy-saving heat pump dishwasher, receiving high praise from attendees. This model is not only 50% more energy-efficient than the highest European A-grade energy efficiency standard but also capable of instantly renewing baking residue-stained baking pans and tea-stained cups. This provides the industry with a new energy-saving answer and reflects the in-depth practice of its "local innovation" strategy.
For European families, the biggest dilemma about using a dishwasher is "wanting to save effort without worrying about electricity consumption." Haier's heat pump dishwasher does not use traditional electric heating but instead heats the washing water by absorbing heat from the air. The heat pump dishwasher showcased at IFA can save 50% more electricity than a regular A-grade dishwasher, making it the most energy-efficient dishwasher available today.
In terms of cleaning performance, it is equipped with an Autodose automatic dosing system that relies on high-precision sensors to identify the soiling degree of the dishes in real-time and accurately dose the detergent accordingly. This intelligent feature ensures excellent cleaning results while maximizing the savings of water, electricity, and detergent, achieving a perfect balance between efficient cleaning and energy conservation.
To quickly meet the needs of overseas customers, Haier dishwashers have established 5 R&D centers and 6 production bases globally, aggregating over 100 years of research and development wisdom and high-quality resources. This has formed a global research, production, sales, and service industry network, with the "local innovation strategy" running through it, providing "home service," making European users feel more secure.
Meanwhile, as of July, Haier's overseas revenue has grown by 40%, demonstrating that only by focusing on users and localizing, can technology truly integrate into life and win users' trust.
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