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海尔AI厨电：IFA展亮相智慧厨房创新之作

家居百科
2025-09-06 14:56

Haier Kitchen Appliances: Leading the European Market with Innovation Haier Kitchen Appliances: Leading the European Market with Innovation

As a kitchen appliance brand with sales exceeding 10 million units for three consecutive years, Haier kitchen appliances has been making a significant impact in the European market. With a focus on precise user insights and technological innovation, Haier's ovens have maintained a top 4 share in the UK, France, Italy, and Spain, securing the number one position among Chinese companies. In Italy, the oven share is second, and stoves have held the number one position in the retail and procurement group channels for two consecutive years.

Haier kitchen appliances in the European market

This competitive edge stems from Haier's business strategy of "matching technological innovation with user needs and leading industry transformation with ecological layout." At the IFA Berlin Expo on September 5, 2025, Haier kitchen appliances showcased their new "smart kitchen appliances" featuring "sensing, linkage, and low energy consumption," which is a practical demonstration of their strategic layout and a new definition of the kitchen's potential.

Haier kitchen appliances at IFA Berlin Expo

In the Haier exhibit area, the BIONICOOK oven's AI Eye was the highlight of the show. During the live demonstration, the AI Eye instantly recognized a "Sirloin steak, 2.5cm thick" when a steak was placed in the oven, and the large screen immediately displayed a "five-minute cooking plan," illustrating the leap from "passive execution" to "active perception" of technology. Whether it's grilling meat or baking pastries, the AI Eye can accurately identify the state of the food and automatically match the cooking program, simplifying the threshold for professional cooking. This proactive service also extends to cleaning scenarios: the XYNERGY dishwasher's AI intelligent dosing system adjusts the amount of detergent based on the dirtiness of the dishes, balancing cleanliness and energy saving; the BIOVITAE dishwasher uses a transparent device to "live-stream" the UV Free LED sterilization process, achieving a 99.99% sterilization rate at low temperatures, making healthy cleaning visible.

Haier kitchen appliances with AI Eye and smart features

"Control three brands of kitchen appliances with one APP?" The amazement of European audience at the scene echoed the value of Haier's hOn smart ecosystem. As a strategic key, hOn breaks through the inter-brand interconnection barriers and can manage Haier, Candy, and Hoover three brands of equipment at the same time. In the demonstration, users can remotely start the oven preheating, set the dishwasher program, and even adjust the airspeed of the range hood, achieving cross-brand seamless linkage. Currently, hOn has over 10 million registered users, and the large user base verifies the market recognition of this ecosystem.

Haier kitchen appliances with hOn smart ecosystem

In line with the "Sustainable Future" theme of the exhibition, Haier has integrated green energy saving into product development. The BIONICOOK oven, in addition to its AI features, also meets the A++ energy efficiency standard, with a 78-liter large capacity and 7 layers of space, balancing the use of large space and low energy consumption operation; the A-50% ultra-energy-saving dishwasher in the exhibit area uses a heat pump motor to reduce energy consumption by 50% compared to the European A standard, accurately matching the energy-saving needs of Europe. This advantage has been transformed into market results: Haier's dishwashers have the leading share among Chinese companies in the UK, France, Italy, and Spain, with a leading growth rate in price index, becoming the benchmark for green kitchen appliances.

From strategy to product, from technology to market, Haier kitchen appliances showcased their global leading strength at IFA. In the future, they will continue to focus on users, promote the integration of AI, ecology, and green technology, lead the kitchen appliance industry towards a new stage of intelligence and sustainability, and paint a new blueprint for the smart kitchen for consumers.