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浩力森：水性技术领航，多领域拓展涂料市场

家居百科
2025-09-05 11:45

23rd China International Coatings Exhibition: Huoli Sen Group's Innovations 23rd China International Coatings Exhibition: Huoli Sen Group's Innovations

On September 3, 2025, the 23rd China International Coatings Exhibition was grandly opened at the New International Expo Center in Shanghai. This exhibition, themed "New Quality Leading, Technology Empowering," aims to build a high-level global platform for the coatings industry. During the event, the Sina.com invited the Director of Brand Marketing Strategy Center of Huoli Sen Group, Chen Haibo, for an in-depth exchange on the highlights of the company's participation, technical advantages, market layout, and future strategy.

Huoli Sen Coatings (Shanghai) Co., Ltd., established in 2003, is a high-tech enterprise specializing in the research, development, manufacturing, and sales of industrial surface treatment materials. The group mainly produces electro-phoresis coatings, water-based coatings, and low-carbon coatings, which are widely used in various fields such as automotive and parts, engineering machinery, rail transit, new energy materials, energy storage power, marine aerospace, and more. The company owns two modern intelligent manufacturing bases and an international-grade scientific research and technology center, holds more than a hundred invention patents, and has passed the CNAS national laboratory recognition. Its products are exported to more than twenty countries and regions worldwide.

This time, Huoli Sen focused on the four core pain points in the industry: corrosion loss, light loss, electrical loss, and thermal loss. It systematically displayed its innovative solutions, including high-edge corrosion-resistant electro-phoresis coatings with excellent salt spray resistance; leading high immersion power body electro-phoresis coatings; water-based coating systems with excellent weather resistance to deal with extreme climates; insulating coatings with high voltage resistance and excellent adhesion; and flame-retardant and heat-insulating fire-resistant materials with outstanding flame-retardant performance. These products not only achieve breakthroughs in performance but also actively respond to the green and low-carbon development trend of the coatings industry.

In terms of application cases, Huoli Sen's products have been deeply integrated into many well-known domestic and international projects and brand supply chains. The application fields cover automotive and parts, engineering machinery, transportation, high-end equipment, energy storage electronics, home appliances and home furnishings, elevators, and more. In the automotive sector, Huoli Sen has reached in-depth cooperation with several international OEM car factories in Europe, the Middle East, Southeast Asia, and Africa, and domestically, it has also expanded to become a partner with Volkswagen Group, FAW, and others. In the engineering machinery sector, it is closely matched with XCMG, Zoomlion, and Sany. In the field of rail transit, it serves China CRRC Group; in the home appliance field, it has formed stable cooperation with leading brands such as Midea, Haier, and Fangtai. In addition, the company has made significant progress in emerging fields such as new energy battery insulating coatings, demonstrating its ability to penetrate multiple industries and adapt to technology.

Looking ahead, Chen Haibo stated at the forum that Huoli Sen will continue to adhere to the development strategy of "rooting in electro-phoresis, expanding water-based technologies," using electro-phoresis coatings as the deep foundation and water-based technology as the application breadth, continuously expanding the industrial coatings market. With the automotive market as the main business, the company is committed to driving the high-quality development of domestic automotive brand coatings and better serving the global automotive industry, going global! At the same time, Huoli Sen will continue to strengthen international cooperation and brand building, consolidating its competitive position in the Asia-Pacific and even global markets.

Through this exhibition, Huoli Sen not only fully displayed its technical strength in water-based industrial coatings and functional coating materials but also demonstrated a multi-domain collaborative development strategy guided by market demand and supported by innovative research and development. The company is committed to providing global customers with greener, more efficient, and safer coating solutions.