Green Revolution in Building Materials: The Rise of Stone Crystal in Home Industry Green Revolution in Building Materials: The Rise of Stone Crystal in Home Industry
In the global wave of green transformation in the building materials industry, stone crystal materials are becoming the new growth engine in the home industry. Industry forecasts indicate that the Chinese building materials market size will exceed 3 trillion yuan per year in the next decade, with the stone crystal segment expected to reach 1 trillion yuan.
With this historic opportunity, as the global pioneer in the stone crystal category, Lamett, a European-origin brand, signed its first global brand endorser, Wang Zhan, in 2025. With his global influence and healthy, sunny image, he has injected strong market appeal into the brand and built a natural customer pool for dealers. Recently, the kitchen, bathroom, and balcony division of Lamett has launched its recruitment plan, offering core advantages such as "low entry threshold of 100,000 yuan and rapid return on investment within 12 months," opening a new channel for investors to grow their wealth!
Lamett乐迈石晶卫浴空间产品效果呈现
Lamett乐迈石晶品牌全球代言人肖战广告落地北京上海等重要枢纽
The kitchen, bathroom, and balcony, as high-frequency functional spaces in the family, have very high performance requirements for装修 materials.
In 2016, Lamett was the first in the world to develop a new type of environmental-friendly material, stone crystal, with eight performance features such as "zero formaldehyde addition, waterproof and moisture-proof, and anti-mold," known as the "all-rounder" in the building materials industry. Its dense molecular structure can completely block water penetration, fundamentally solving various disadvantages of traditional building materials in a humid environment and perfectly adapting to the special environment of kitchen, bathroom, and balcony. The sales data in the terminal market have verified that "waterproof cabinets for wet spaces, choose Lamett stone crystal" has become a consensus among consumers.
At the same time, with its innovative lock拼装 technology, glue-free and nail-free structure, and hot bending forming technology, it effectively shortens the construction period. This unique fast installation advantage combined with strong product performance not only meets the urgent needs of consumers for "instant installation and immediate residence," but also makes the investors' demand for "immediate investment and immediate profit" possible.
In this recruitment plan, the kitchen, bathroom, and balcony division of Lamett has launched a "light asset, quick start" strategy to lower the entry threshold for investors, offering three flexible options: 50㎡ store for 100,000 yuan, 100㎡ store for 200,000 yuan, and 100㎡ flagship store for 400,000 yuan. By creating a step-by-step store opening plan, it effectively reduces the financial investment pressure on dealers.
In addition, according to the calculation and analysis of the kitchen, bathroom, and balcony division of Lamett, the annual return rate of the flagship store can reach 210%, and the return rate of standard stores is stable at 144%-156% between. In the eyes of industry experts, this has far exceeded the industry average. This person revealed that the average gross profit margin of traditional basic materials such as tiles and floors is not high due to homogenization competition and cost squeeze, compared with which, the environmental protection and functional materials benefit from policy dividends and have more considerable returns.
It is worth mentioning that all store types of the kitchen, bathroom, and balcony business of Lamett can achieve investment recovery within 12 months, while traditional building materials usually need 1-3 years to recover investment.
With less money, less time, and more certain profits, the excellent profitability of the kitchen, bathroom, and balcony business of Lamett not only provides high-quality choices for investors but also drives the industry to achieve qualitative leap and development through "material transformation".
To ensure the stable operation of dealers, Lamett has established a full-process empowerment mechanism covering site evaluation, store support, professional training, and channel expansion, building a solid commercial moat for dealers.
This year, at the China Building Materials and Hardware Fair, Lamett launched an exclusive service system, "7-day no reason to return, headquarters underwriting, three-party supervision, 10-year quality guarantee, and lifetime free service" policy, which not only protects consumer rights and interests but also reduces the operating risks of dealers. To strengthen brand influence, Lamett also signed the global brand endorser Wang Zhan this year, with the synergy of star effect and online and offline all-channel marketing to help dealers obtain high-quality customers. In addition, Lamett has established direct-sales centers in key cities such as Beijing, Shanghai, Chengdu, Changsha, and Shenyang, not only as training bases for dealers but also providing support for signing large customers, helping to quickly radiate and open up surrounding markets.
Supply chain is the key support for terminal competitiveness. Lamett has laid out production and sales networks worldwide, fully controlling the whole chain. In China alone, Lamett has purchased more than 800,000 square meters of land, establishing production bases in Jiaxing, Zhejiang, Yueyang, Hunan, Cangzhou, Hebei, and other places to ensure supply delivery and provide efficient and agile supply chain support for dealers.
Standing at the intersection of industrial upgrading and consumer transformation, Lamett, with technological innovation as the spear and business model as the shield, is becoming the benchmark brand with the most investment value in the home and building materials field. We sincerely invite global investors to join hands to leverage high investment returns with a light investment of 100,000 yuan and jointly open up the golden era of healthy and safe homes!
The trillion-level investment new track is waiting for your participation. The kitchen, bathroom, and balcony division of Lamett is actively recruiting. For details, please call: 400-666-1111.
Lamett was founded in 1985 and is an advanced whole-house decoration brand originating from Europe. With the core concept of "health, safety, comfort, and environmental protection," Lamett is committed to providing global users with excellent quality and artistic aesthetics of a healthy life through the innovative integration of technology and aesthetics.
As an innovative leader in the global new building materials field, Lamett launched the world's first stone crystal floor in 2016, redefining the performance standards of ground materials with breakthrough technology and perfectly solving the technical bottlenecks of traditional floors in terms of formaldehyde, waterproofing, wear resistance, anti-slip, noise reduction, and compatibility with underfloor heating. In 2024, Lamett made a new technological breakthrough and successfully developed the world's first stone crystal cabinet board, expanding the application of stone crystal materials from the ground to the whole house. This breakthrough has enabled the stone crystal product system to cover衣柜, cabinets, bathroom and balcony spaces, creative spaces, floors, wall panels, staircases, and other diverse scenarios. The eight performance features redefine the standard for whole-house decoration, truly realizing the "stone crystal whole-house decoration solution".
As a benchmark brand in the home and building materials field, Lamett has more than 10 factories and sales institutions worldwide (including China, Belgium, the United States, the United Kingdom, France, etc.), with a research and development team from more than 17 countries and regions. With more than 6,000 sales outlets globally, Lamett's business covers more than 80 countries and regions. It provides comprehensive high-end whole-house decoration solutions for high-end residential, hotels, commercial spaces, and public projects.
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